Brand Manager - Retail Growth Strategy
Posted date [2026-07-26]
(ID: 48676)
 |
Overview Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff. Apparel Group is set to cross new barriers and create fresh benchmarks in the retail industry to become the topmost global retailer. The company has achieved mercurial growth in the last 26 years by introducing world-class labels from around the globe, including Nine West, Tommy Hilfiger, ALDO, Charles & Keith, Jamie’s Italian and Tim Hortons, to name a few.... |
Job Description and Requirements
Brand Manager - Retail Growth StrategyJob Snapshot
Role: Brand Manager - Retail Growth Strategy
Location: Dubai, United Arab Emirates
Industry: Apparel and Fashion
Function: Brand Management
Experience: Brand management experience within fashion or lifestyle retail
Job Type: Full-time
Position Overview
The Brand Manager - Retail Growth Strategy role in Dubai, United Arab Emirates is a key hiring opportunity within the Apparel and Fashion industry. The position will lead brand development, regional market positioning and commercial planning to increase sales, profitability and customer recognition across the store network.
Working closely with the Brand General Manager, Brand Principal, Marketing, Buying, Retail Operations and Projects teams, the manager will align merchandise investment, store performance and brand presentation with long-term growth targets.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Apparel and Fashion
Function: Brand Management
Salary: 18000-28000
Estimated salary range based on similar jobs in Dubai; please confirm
the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
This position carries commercial responsibility across brand profitability, merchandise planning, market expansion and retail execution. The manager will use sales trends, customer feedback and competitive intelligence to strengthen product availability, protect margins and guide decisions concerning new outlets, store formats and regional brand positioning.
Key Responsibilities
* Maximize brand-store sales and profitability in line with approved commercial targets.
* Develop launch and market-entry strategies with the Brand General Manager.
* Control operating costs and ensure expenditure remains within agreed budgets.
* Improve store productivity through effective deployment of people, stock and other resources.
* Review territory feedback to understand brand acceptance, buying behaviour and customer expectations.
* Track sales, gross margin, markdowns, average inventory and other financial-plan measures.
* Build a distinctive regional brand position in partnership with Marketing and the Brand Principal.
* Contribute to recruitment, onboarding and development of brand and store employees.
Merchandise Planning and Product Selection
* Forecast merchandise requirements using sales results, inventory levels, replenishment needs and upcoming events.
* Establish sourcing triggers based on demand forecasts and company ordering parameters.
* Create merchandise plans covering pricing, promotions, assortment depth and stock availability.
* Determine seasonal buying requirements and prepare appropriate purchasing plans and budgets.
* Coordinate product selection using market research, customer demand and commercial priorities.
* Manage stock balancing, markdown activity and inventory movement across territories.
* Compare stock holdings against sales performance and take timely action on underperforming lines.
* Support stronger sell-through while limiting excess inventory and margin erosion.
Brand Image and Store Presentation
* Build awareness of Club Apparel and other relevant customer-engagement initiatives.
* Gather retail and brand-performance feedback in coordination with Retail Operations.
* Develop visual merchandising direction that supports brand identity and commercial goals.
* Ensure approved presentation standards are implemented consistently throughout the store network.
* Align outlet locations, layouts and customer experience with the intended market position.
Market and Competition Research
* Gather market intelligence and assess retail trends that could influence brand performance.
* Research customer acceptance in established and prospective territories.
* Recommend regional product or brand adaptations supported by reliable market findings.
* Compare competitor products, pricing, promotions and positioning.
* Study emerging product categories, styles, designs, fits and consumer preferences.
* Identify suitable locations for new outlets and present opportunities to senior management.
Projects and Administration
* Evaluate potential sites based on trade area, customer profile, commercial potential and merchandising needs.
* Prepare site recommendations and coordinate the required internal approval process.
* Work with Operations and Projects teams on new store openings, refurbishments and re-fits.
* Confirm that each proposed location supports the brand\'s positioning and expansion strategy.
* Monitor project milestones to keep store openings aligned with the approved rollout plan.
Ideal Profile
The preferred candidate has practical experience in brand management, retail buying, merchandise planning or commercial operations within fashion or lifestyle retail. A strong understanding of sales planning, inventory productivity, pricing, markdown management and store economics is important.
Success will require an ability to combine creative brand thinking with disciplined financial management. The candidate should be comfortable interpreting performance data, negotiating commercial priorities and coordinating teams across multiple territories and functions.
Skills Set
* Retail brand strategy
* Sales and profitability management
* Budget and cost control
* Merchandise and assortment planning
* Buying-plan development
* Inventory and sell-through analysis
* Pricing and markdown management
* Retail performance reporting
* Market-entry planning
* Competitive price mapping
* Visual merchandising direction
* New-store site evaluation
* Store-opening coordination
* Microsoft Excel and reporting systems
* Cross-functional team leadership
Why Join Us
This opportunity offers broad influence over the development of an international retail brand in a commercially important regional market. The role combines strategic brand ownership with merchandise decisions, financial performance, store expansion and customer positioning. It also provides exposure to multi-market retail operations and long-term career growth within an established fashion and lifestyle group.
About the Company
Apparel Group operates a diverse portfolio of international fashion, footwear and lifestyle brands through an extensive retail network. Its Dubai-based teams combine brand management, merchandising, marketing and store operations to develop relevant customer experiences across regional markets.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
This position carries commercial responsibility across brand profitability, merchandise planning, market expansion and retail execution. The manager will use sales trends, customer feedback and competitive intelligence to strengthen product availability, protect margins and guide decisions concerning new outlets, store formats and regional brand positioning.
Key Responsibilities
* Maximize brand-store sales and profitability in line with approved commercial targets.
* Develop launch and market-entry strategies with the Brand General Manager.
* Control operating costs and ensure expenditure remains within agreed budgets.
* Improve store productivity through effective deployment of people, stock and other resources.
* Review territory feedback to understand brand acceptance, buying behaviour and customer expectations.
* Track sales, gross margin, markdowns, average inventory and other financial-plan measures.
* Build a distinctive regional brand position in partnership with Marketing and the Brand Principal.
* Contribute to recruitment, onboarding and development of brand and store employees.
Merchandise Planning and Product Selection
* Forecast merchandise requirements using sales results, inventory levels, replenishment needs and upcoming events.
* Establish sourcing triggers based on demand forecasts and company ordering parameters.
* Create merchandise plans covering pricing, promotions, assortment depth and stock availability.
* Determine seasonal buying requirements and prepare appropriate purchasing plans and budgets.
* Coordinate product selection using market research, customer demand and commercial priorities.
* Manage stock balancing, markdown activity and inventory movement across territories.
* Compare stock holdings against sales performance and take timely action on underperforming lines.
* Support stronger sell-through while limiting excess inventory and margin erosion.
Brand Image and Store Presentation
* Build awareness of Club Apparel and other relevant customer-engagement initiatives.
* Gather retail and brand-performance feedback in coordination with Retail Operations.
* Develop visual merchandising direction that supports brand identity and commercial goals.
* Ensure approved presentation standards are implemented consistently throughout the store network.
* Align outlet locations, layouts and customer experience with the intended market position.
Market and Competition Research
* Gather market intelligence and assess retail trends that could influence brand performance.
* Research customer acceptance in established and prospective territories.
* Recommend regional product or brand adaptations supported by reliable market findings.
* Compare competitor products, pricing, promotions and positioning.
* Study emerging product categories, styles, designs, fits and consumer preferences.
* Identify suitable locations for new outlets and present opportunities to senior management.
Projects and Administration
* Evaluate potential sites based on trade area, customer profile, commercial potential and merchandising needs.
* Prepare site recommendations and coordinate the required internal approval process.
* Work with Operations and Projects teams on new store openings, refurbishments and re-fits.
* Confirm that each proposed location supports the brand\'s positioning and expansion strategy.
* Monitor project milestones to keep store openings aligned with the approved rollout plan.
Ideal Profile
The preferred candidate has practical experience in brand management, retail buying, merchandise planning or commercial operations within fashion or lifestyle retail. A strong understanding of sales planning, inventory productivity, pricing, markdown management and store economics is important.
Success will require an ability to combine creative brand thinking with disciplined financial management. The candidate should be comfortable interpreting performance data, negotiating commercial priorities and coordinating teams across multiple territories and functions.
Skills Set
* Retail brand strategy
* Sales and profitability management
* Budget and cost control
* Merchandise and assortment planning
* Buying-plan development
* Inventory and sell-through analysis
* Pricing and markdown management
* Retail performance reporting
* Market-entry planning
* Competitive price mapping
* Visual merchandising direction
* New-store site evaluation
* Store-opening coordination
* Microsoft Excel and reporting systems
* Cross-functional team leadership
Why Join Us
This opportunity offers broad influence over the development of an international retail brand in a commercially important regional market. The role combines strategic brand ownership with merchandise decisions, financial performance, store expansion and customer positioning. It also provides exposure to multi-market retail operations and long-term career growth within an established fashion and lifestyle group.
About the Company
Apparel Group operates a diverse portfolio of international fashion, footwear and lifestyle brands through an extensive retail network. Its Dubai-based teams combine brand management, merchandising, marketing and store operations to develop relevant customer experiences across regional markets.
