Brand Manager - Retail Growth
Posted date [2026-09-25]
(ID: 52558)
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Overview Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff. Apparel Group is set to cross new barriers and create fresh benchmarks in the retail industry to become the topmost global retailer. The company has achieved mercurial growth in the last 26 years by introducing world-class labels from around the globe, including Nine West, Tommy Hilfiger, ALDO, Charles & Keith, Jamie’s Italian and Tim Hortons, to name a few.... |
Job Description and Requirements
Brand Manager - Retail GrowthJob Snapshot
Role: Brand Manager
Location: Dubai, UAE
Industry: Apparel and Fashion
Function: Brand-Product Marketing
Experience: Not specified
Job Type: Full Time
Position Overview
Apparel Group is seeking a Brand Manager in Dubai, UAE to lead brand development and execution with a focus on sales growth, profitability, market positioning, merchandise planning, and store expansion. The role is responsible for strengthening brand penetration across the region while coordinating commercial, marketing, merchandising, retail operations, and project activities to support the brand\'s overall performance.
Job Details
Country: UAE
City: Dubai
Industry: Apparel and Fashion
Function: Brand-Product Marketing
Salary: Not disclosed
Gender: No Preference
Candidate Nationality: Not specified
Job Type: Full Time
Work Arrangement: On-site
Brand Growth and Profitability
- Maximize sales and profitability across brand stores in line with company targets.
- Develop the brand launch strategy in consultation with the Brand General Manager.
- Control brand store costs within approved
budgetary guidelines.
- Improve store productivity through effective deployment of resources and support sell-through against product, style, and assortment plans.
- Review feedback from territories regarding brand acceptance and customer expectations.
- Maintain alignment with financial plans across sales, markdowns, margins, and average inventory.
- Develop brand positioning in consultation with the Marketing team, Brand Principal, and Brand General Manager.
- Participate in the recruitment and training of team members.
Merchandise Planning and Product Selection
- Assess merchandise requirements for the assigned brand using actual sales, forecasts, company order parameters, inventory checks, upcoming events, and replenishment requirements.
- Work with the team to develop merchandise plans covering pricing, promotions, assortment, and timely stock availability.
- Determine buying requirements and formulate buying plans and budgets.
- Coordinate product selection based on buying requirements and available product research.
- Manage in-season performance across territories through stock balancing, markdown management, stock analysis, and stock-versus-sales reviews.
Brand Image and Store Experience
- Build brand awareness, including Club Apparel initiatives.
- Coordinate with Retail Operations to gather feedback on retail and brand operations.
- Develop the visual merchandising strategy for stores and ensure its implementation.
Market and Competition Research
- Gather market intelligence from relevant sources and analyze trends that could affect business performance.
- Research brand acceptance across the region and potential new territories.
- Identify potential brand customization requirements based on market findings.
- Map competitor pricing and products and provide qualitative insights to the business.
- Research potential locations for new brand outlets and discuss opportunities with the Operations Manager and General Manager.
- Monitor current trends in products, brands, styles, designs, and fits.
Projects and Store Expansion
- Evaluate proposed sites based on trade area, customer base, merchandising considerations, and other relevant parameters before seeking internal approvals.
- Coordinate new store openings and refits with Operations and Projects teams.
- Ensure outlet locations support the brand\'s positioning and overall strategy.
- Monitor adherence to approved store opening plans.
- Improve store productivity through effective deployment of resources and support sell-through against product, style, and assortment plans.
- Review feedback from territories regarding brand acceptance and customer expectations.
- Maintain alignment with financial plans across sales, markdowns, margins, and average inventory.
- Develop brand positioning in consultation with the Marketing team, Brand Principal, and Brand General Manager.
- Participate in the recruitment and training of team members.
Merchandise Planning and Product Selection
- Assess merchandise requirements for the assigned brand using actual sales, forecasts, company order parameters, inventory checks, upcoming events, and replenishment requirements.
- Work with the team to develop merchandise plans covering pricing, promotions, assortment, and timely stock availability.
- Determine buying requirements and formulate buying plans and budgets.
- Coordinate product selection based on buying requirements and available product research.
- Manage in-season performance across territories through stock balancing, markdown management, stock analysis, and stock-versus-sales reviews.
Brand Image and Store Experience
- Build brand awareness, including Club Apparel initiatives.
- Coordinate with Retail Operations to gather feedback on retail and brand operations.
- Develop the visual merchandising strategy for stores and ensure its implementation.
Market and Competition Research
- Gather market intelligence from relevant sources and analyze trends that could affect business performance.
- Research brand acceptance across the region and potential new territories.
- Identify potential brand customization requirements based on market findings.
- Map competitor pricing and products and provide qualitative insights to the business.
- Research potential locations for new brand outlets and discuss opportunities with the Operations Manager and General Manager.
- Monitor current trends in products, brands, styles, designs, and fits.
Projects and Store Expansion
- Evaluate proposed sites based on trade area, customer base, merchandising considerations, and other relevant parameters before seeking internal approvals.
- Coordinate new store openings and refits with Operations and Projects teams.
- Ensure outlet locations support the brand\'s positioning and overall strategy.
- Monitor adherence to approved store opening plans.
