Overview Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff. Apparel Group is set to cross new barriers and create fresh benchmarks in the retail industry to become the topmost global retailer. The company has achieved mercurial growth in the last 26 years by introducing world-class labels from around the globe, including Nine West, Tommy Hilfiger, ALDO, Charles & Keith, Jamie’s Italian and Tim Hortons, to name a few....

Head of Corporate Communications – Brand Reputation & Executive Visibility

Apparel Group is seeking a visionary Head of Corporate Communications to spearhead strategic initiatives that elevate our brand reputation, drive internal and external engagement, and amplify executive visibility across all communication platforms. This role is pivotal to ensuring consistent and impactful storytelling across global markets, aligning all messaging with business objectives and stakeholder expectations.

Job Location: Dubai, United Arab Emirates
Industry: Fashion & Retail
Function: Corporate Communications & PR
Salary: 30,000–38,000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Current Location: United Arab Emirates
Job Type: Full-time

Key Responsibilities

Strategic Communication Leadership

* Develop and execute comprehensive communication strategies aligned with brand goals and business vision
* Ensure integrated, consistent messaging across internal and external platforms
* Define and implement executive thought leadership programs for the chairman, chairwoman, and senior leaders

Media Relations & Crisis Communication

* Serve as the primary contact for media inquiries, maintaining strong relationships with key journalists and influencers
* Craft and distribute high-impact press releases, media kits, and briefings
* Monitor media coverage and prepare reputation insights for senior leadership
* Lead crisis communication preparedness and response strategy to safeguard the brand

Internal Communication & Employee Engagement

* Plan and implement internal communication campaigns to align employees with corporate priorities
* Oversee employee newsletters, intranet updates, and leadership messaging
* Support culture-building initiatives through transparent and timely internal communication

Stakeholder Engagement & Reputation Management

* Build long-term relationships with key stakeholders including government bodies, industry partners, and communities
* Monitor public sentiment and proactively manage brand reputation across channels
* Align brand voice with social responsibility, innovation, and global expansion narratives

Content Strategy & Leadership

* Oversee development of compelling corporate content including annual reports, executive speeches, digital updates, and social media messaging
* Ensure brand storytelling reflects corporate values, DEI, innovation, and sustainability priorities
* Lead and inspire a team of communication professionals, driving a culture of creativity and performance

Collaboration & Governance

* Coordinate cross-functional alignment with Marketing, HR, Digital, and Legal teams on strategic communications
* Provide communication counsel to senior leadership and contribute to executive decision-making processes
* Evaluate communications ROI and analytics to guide data-driven decisions

Required Experience & Skills

* 8–10+ years in corporate communications, public relations, or brand reputation management
* Proven experience leading integrated communications within a multinational or high-growth consumer brand
* Strong media relations network in the GCC and global fashion/lifestyle sectors
* Bachelor’s or Master’s degree in Communications, Journalism, Marketing, or related field
* Expert in crisis communication, stakeholder engagement, and executive visibility programs
* Exceptional leadership, writing, presentation, and cross-functional collaboration skills

What We Offer

* Strategic leadership role in a top-tier global retail group
* Competitive tax-free salary and executive benefits in Dubai
* Cross-functional influence across global campaigns and leadership messaging

About the company

Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff.

Apparel Group is set to cross new barriers and create fresh benchmarks in the retail industry to become the topmost global retailer. The company has achieved mercurial growth in the last 26 years by introducing world-class labels from around the globe, including Nine West, Tommy Hilfiger, ALDO, Charles & Keith, Jamie’s Italian and Tim Hortons, to name a few.

Job Title Head of Corporate Communications – Brand Reputation & Executive Visibility Job Description Head of Corporate Communications – Brand Reputation & Executive Visibility Apparel Group is seeking a visionary Head of Corporate Communications to spearhead strategic initiatives that elevate our brand reputation, drive internal and external engagement, and amplify executive visibility across all communication platforms. This role is pivotal to ensuring consistent and impactful storytelling across global markets, aligning all messaging with business objectives and stakeholder expectations. Job Location: Dubai, United Arab Emirates Industry: Fashion & Retail Function: Corporate Communications & PR Salary: 30,000–38,000 monthly (Market estimated) Gender: Any Candidate Nationality: Any Candidate Current Location: United Arab Emirates Job Type: Full-time Key Responsibilities Strategic Communication Leadership * Develop and execute comprehensive communication strategies aligned with brand goals and business vision * Ensure integrated, consistent messaging across internal and external platforms * Define and implement executive thought leadership programs for the chairman, chairwoman, and senior leaders Media Relations & Crisis Communication * Serve as the primary contact for media inquiries, maintaining strong relationships with key journalists and influencers * Craft and distribute high-impact press releases, media kits, and briefings * Monitor media coverage and prepare reputation insights for senior leadership * Lead crisis communication preparedness and response strategy to safeguard the brand Internal Communication & Employee Engagement * Plan and implement internal communication campaigns to align employees with corporate priorities * Oversee employee newsletters, intranet updates, and leadership messaging * Support culture-building initiatives through transparent and timely internal communication Stakeholder Engagement & Reputation Management * Build long-term relationships with key stakeholders including government bodies, industry partners, and communities * Monitor public sentiment and proactively manage brand reputation across channels * Align brand voice with social responsibility, innovation, and global expansion narratives Content Strategy & Leadership * Oversee development of compelling corporate content including annual reports, executive speeches, digital updates, and social media messaging * Ensure brand storytelling reflects corporate values, DEI, innovation, and sustainability priorities * Lead and inspire a team of communication professionals, driving a culture of creativity and performance Collaboration & Governance * Coordinate cross-functional alignment with Marketing, HR, Digital, and Legal teams on strategic communications * Provide communication counsel to senior leadership and contribute to executive decision-making processes * Evaluate communications ROI and analytics to guide data-driven decisions Required Experience & Skills * 8–10+ years in corporate communications, public relations, or brand reputation management * Proven experience leading integrated communications within a multinational or high-growth consumer brand * Strong media relations network in the GCC and global fashion/lifestyle sectors * Bachelor’s or Master’s degree in Communications, Journalism, Marketing, or related field * Expert in crisis communication, stakeholder engagement, and executive visibility programs * Exceptional leadership, writing, presentation, and cross-functional collaboration skills What We Offer * Strategic leadership role in a top-tier global retail group * Competitive tax-free salary and executive benefits in Dubai * Cross-functional influence across global campaigns and leadership messaging About the company Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff. Apparel Group is set to cross new barriers and create fresh benchmarks in the retail industry to become the topmost global retailer. The company has achieved mercurial growth in the last 26 years by introducing world-class labels from around the globe, including Nine West, Tommy Hilfiger, ALDO, Charles & Keith, Jamie’s Italian and Tim Hortons, to name a few. Post Details

Job Start Date Salary from 30000.00 Salary to 38000.00 Number of Vacancies 1 Location Job Location -> UAE Dubai Location City Dubai

Desired Candidate's Profile Gender No Preference Nationality Candidate Current Location Job Classification Job Type Job Type -> Full-time Industry Type Job Industry -> Apparel & Fashion Job Function Job Functions -> Public Relations Employers Details Company Apparel Group Contact Person HR Apparel Group Designation HR Manager Telephone 0097148136111 Email UAEcareersapparelglobal.com