Manager - Visual Merchandising Strategy
Posted date [2026-07-26]
(ID: 48674)
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Overview Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff. Apparel Group is set to cross new barriers and create fresh benchmarks in the retail industry to become the topmost global retailer. The company has achieved mercurial growth in the last 26 years by introducing world-class labels from around the globe, including Nine West, Tommy Hilfiger, ALDO, Charles & Keith, Jamie’s Italian and Tim Hortons, to name a few.... |
Job Description and Requirements
Manager - Visual Merchandising StrategyJob Snapshot
Role: Manager - Visual Merchandising Strategy
Location: Dubai, United Arab Emirates
Industry: Apparel and Fashion
Function: Visual-Display Merchandising
Experience: Previous visual merchandising experience in retail
Job Type: Full-time
Position Overview
The Manager - Visual Merchandising Strategy role in Dubai, United Arab Emirates is a hiring opportunity within the Apparel and Fashion industry for a creative professional who can transform commercial plans into engaging store experiences. The position will direct seasonal concepts, presentation standards, space planning and innovative retail-format initiatives across assigned business units.
Working alongside Brand Principals, Buyers, Marketing, Procurement, Sales Promotion and Retail Operations, the manager will align brand direction with practical store execution. This role will improve product visibility, customer movement and space productivity while helping visual merchandising activities deliver stronger customer engagement and sales results.
Job Details
Country: United Arab Emirates
City: Dubai
Industry:
Apparel and Fashion
Function: Visual-Display Merchandising
Salary: 12000-18000
Estimated salary range based on similar jobs in Dubai; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The manager will shape how merchandise, fixtures, layouts, graphics and signage come together throughout the customer journey. Clear guidelines, field-team support and presentation audits will ensure visual concepts are executed consistently across stores without losing their commercial purpose or creative impact.
Key Responsibilities
* Formulate visual merchandising strategies and brand presentation standards for designated business units.
* Translate seasonal ranges, merchant initiatives and promotional priorities into distinctive retail concepts.
* Develop practical display, layout and customer-flow guides based on product assortment and available space.
* Collaborate with Marketing and Store Operations on seasonal launches, campaigns and promotional changes.
* Supply field visual merchandising teams with layouts, communication tools and relevant training content.
* Evaluate store execution through audits and resolve presentation gaps affecting quality or brand consistency.
* Direct the visual presentation of innovation, store-reinvention and format-growth projects.
* Plan departmental adjacencies and space allocations that encourage product discovery and support sales objectives.
* Influence the design and placement of fixtures, signage, graphics and other in-store branding elements.
* Contribute to the creation and testing of new retail prototypes designed around customer requirements.
* Advise on the visual scope and sequence of store renovation and refurbishment programs.
* Recruit, coach and develop visual merchandising professionals for future progression.
Ideal Profile
The preferred candidate brings previous visual merchandising experience from a retail environment and demonstrates strong artistic judgement. A sound understanding of colour, composition, proportion, customer behaviour, store layouts and product presentation is essential.
Success in this position requires the ability to balance creativity with operational practicality. The candidate should communicate visual ideas clearly, influence cross-functional stakeholders and maintain consistent standards across multiple retail locations.
Skills Set
* Visual merchandising strategy
* Seasonal concept creation
* Retail space and adjacency planning
* Store layout and customer-flow design
* Product display and retail storytelling
* Fixture, signage and graphics coordination
* Visual merchandising guideline development
* Planogram and presentation software
* Adobe Creative Suite or comparable tools
* Store presentation auditing
* Brand-standard compliance
* Retail prototype development and testing
* Multi-store rollout coordination
* Team coaching and talent development
Why Join Us
This role provides the opportunity to influence how established fashion and lifestyle brands connect with customers inside stores. It offers involvement in seasonal campaigns, new retail concepts, format development and renovation programs within a growing retail network. The position also provides scope to build visual merchandising capability and create standards that support sustained commercial performance.
About the Company
Apparel Group operates an extensive portfolio of international fashion and lifestyle brands. Its Dubai-based teams combine brand management, merchandising, marketing and retail operations to deliver engaging shopping experiences across a diverse store network.
Function: Visual-Display Merchandising
Salary: 12000-18000
Estimated salary range based on similar jobs in Dubai; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The manager will shape how merchandise, fixtures, layouts, graphics and signage come together throughout the customer journey. Clear guidelines, field-team support and presentation audits will ensure visual concepts are executed consistently across stores without losing their commercial purpose or creative impact.
Key Responsibilities
* Formulate visual merchandising strategies and brand presentation standards for designated business units.
* Translate seasonal ranges, merchant initiatives and promotional priorities into distinctive retail concepts.
* Develop practical display, layout and customer-flow guides based on product assortment and available space.
* Collaborate with Marketing and Store Operations on seasonal launches, campaigns and promotional changes.
* Supply field visual merchandising teams with layouts, communication tools and relevant training content.
* Evaluate store execution through audits and resolve presentation gaps affecting quality or brand consistency.
* Direct the visual presentation of innovation, store-reinvention and format-growth projects.
* Plan departmental adjacencies and space allocations that encourage product discovery and support sales objectives.
* Influence the design and placement of fixtures, signage, graphics and other in-store branding elements.
* Contribute to the creation and testing of new retail prototypes designed around customer requirements.
* Advise on the visual scope and sequence of store renovation and refurbishment programs.
* Recruit, coach and develop visual merchandising professionals for future progression.
Ideal Profile
The preferred candidate brings previous visual merchandising experience from a retail environment and demonstrates strong artistic judgement. A sound understanding of colour, composition, proportion, customer behaviour, store layouts and product presentation is essential.
Success in this position requires the ability to balance creativity with operational practicality. The candidate should communicate visual ideas clearly, influence cross-functional stakeholders and maintain consistent standards across multiple retail locations.
Skills Set
* Visual merchandising strategy
* Seasonal concept creation
* Retail space and adjacency planning
* Store layout and customer-flow design
* Product display and retail storytelling
* Fixture, signage and graphics coordination
* Visual merchandising guideline development
* Planogram and presentation software
* Adobe Creative Suite or comparable tools
* Store presentation auditing
* Brand-standard compliance
* Retail prototype development and testing
* Multi-store rollout coordination
* Team coaching and talent development
Why Join Us
This role provides the opportunity to influence how established fashion and lifestyle brands connect with customers inside stores. It offers involvement in seasonal campaigns, new retail concepts, format development and renovation programs within a growing retail network. The position also provides scope to build visual merchandising capability and create standards that support sustained commercial performance.
About the Company
Apparel Group operates an extensive portfolio of international fashion and lifestyle brands. Its Dubai-based teams combine brand management, merchandising, marketing and retail operations to deliver engaging shopping experiences across a diverse store network.
