Social Media Manager - Brand Engagement
Posted date [2026-09-25]
(ID: 52567)
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Overview Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff. Apparel Group is set to cross new barriers and create fresh benchmarks in the retail industry to become the topmost global retailer. The company has achieved mercurial growth in the last 26 years by introducing world-class labels from around the globe, including Nine West, Tommy Hilfiger, ALDO, Charles & Keith, Jamie’s Italian and Tim Hortons, to name a few.... |
Job Description and Requirements
Social Media Manager - Brand EngagementJob Snapshot
Role: Social Media Manager
Location: Dubai, UAE
Industry: Apparel and Fashion
Function: Marketing Communications
Experience: Not specified
Job Type: Full Time
Position Overview
Apparel Group is seeking a Social Media Manager in Dubai, UAE to manage social media channels and campaigns across the Group\'s brands. The role focuses on building an engaging audience experience, strengthening online brand presence, developing platform-appropriate content, monitoring customer interactions, and using campaign and audience data to improve social media performance.
Job Details
Country: UAE
City: Dubai
Industry: Apparel and Fashion
Function: Marketing Communications
Salary: Not disclosed
Gender: No Preference
Candidate Nationality: Not specified
Job Type: Full Time
Work Arrangement: On-site
Social Media Management
- Oversee social media accounts across the Group\'s brands.
- Manage online brand reputation across relevant social media channels.
- Develop engaging, creative, and innovative content for regularly scheduled posts.
- Create timely content optimized for the platform
and intended audience.
- Maintain brand-focused messaging across social media activities.
- Monitor social channels for customer service opportunities and initiate appropriate conversations on behalf of the brand.
Campaign Planning and Coordination
- Coordinate social media messaging with advertising teams, brand managers, and relevant departments.
- Align social media activity with quarterly and seasonal company goals.
- Work with internal teams to develop social media timelines around new product releases, advertising campaigns, and other brand communications.
- Support the overall promotion of brands through coordinated social media activity.
Analytics and Performance
- Research and analyze social media trends to identify opportunities for stronger audience engagement.
- Review social media advertising costs, returns, and web visitor data.
- Audit social media presence and campaign performance.
- Use tracking systems to analyze campaigns, gather visitor data, and assess effectiveness.
- Identify areas where social media campaigns can be improved.
- Prepare monthly reports covering social media activities, performance, successes, and new opportunities.
Competition Analysis
Monitor competitor activity across social media platforms and develop reports highlighting relevant competitive activity and trends. Use these observations alongside campaign and audience data to support informed social media planning and improve the effectiveness of brand communications.
- Maintain brand-focused messaging across social media activities.
- Monitor social channels for customer service opportunities and initiate appropriate conversations on behalf of the brand.
Campaign Planning and Coordination
- Coordinate social media messaging with advertising teams, brand managers, and relevant departments.
- Align social media activity with quarterly and seasonal company goals.
- Work with internal teams to develop social media timelines around new product releases, advertising campaigns, and other brand communications.
- Support the overall promotion of brands through coordinated social media activity.
Analytics and Performance
- Research and analyze social media trends to identify opportunities for stronger audience engagement.
- Review social media advertising costs, returns, and web visitor data.
- Audit social media presence and campaign performance.
- Use tracking systems to analyze campaigns, gather visitor data, and assess effectiveness.
- Identify areas where social media campaigns can be improved.
- Prepare monthly reports covering social media activities, performance, successes, and new opportunities.
Competition Analysis
Monitor competitor activity across social media platforms and develop reports highlighting relevant competitive activity and trends. Use these observations alongside campaign and audience data to support informed social media planning and improve the effectiveness of brand communications.
