Brand Experience Manager - Luxury Electric Mobility
Posted date [2026-09-25]
(ID: 52494)
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Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional family business houses headquartered in Dubai, United Arab Emirates. |
Job Description and Requirements
Brand Experience Manager - Luxury Electric MobilityJob Snapshot
Role: Brand Experience Manager - Luxury Electric Mobility
Location: Dubai, UAE
Industry: Automotive
Function: Marketing
Experience: 5 years in experiential marketing, brand experience, and events management
Job Type: Full Time
Position Overview
Al-Futtaim is hiring a Brand Experience Manager - Luxury Electric Mobility in Dubai, UAE to lead experiential marketing and premium brand programmes for Denza and YangWang. Working within the Brand Marketing team, the role will shape distinctive experiences for two premium and ultra-luxury electric vehicle brands, covering launches, VIP engagements, roadshows, sponsorships, and integrated activations. The position requires proven luxury or premium brand experience together with strong project, agency, supplier, and budget management capabilities.
Job Details
Country: UAE
City: Dubai
Industry: Automotive
Function: Marketing
Salary: Not disclosed
Gender: No Preference
Candidate Nationality: Not specified
Job Type: Full Time
Work Arrangement: On-site
Overview of the Role
BYD is a global technology
company focused on electric mobility, battery innovation, and sustainable transport solutions. Within Al-Futtaim Automotive, this position will support the development of Denza and YangWang in the UAE through carefully planned experiential programmes and differentiated brand experiences.
The Brand Experience Manager will take responsibility for the annual experiential strategy and manage activations from initial concept through execution and post-event reconciliation. A key element of the role is creating personalized luxury experiences designed to support the acquisition and retention of High-Net-Worth and Ultra-High-Net-Worth clients.
What You Will Do
Brand Experience and Activations
* Develop the annual experiential strategy and brand standards for Denza and YangWang while maintaining clear differentiation between the two brands.
* Plan and execute vehicle launches, VIP experiences, roadshows, sponsorships, and other brand events.
* Manage experiential projects from concept development through final delivery.
* Design personalized luxury experiences appropriate for High-Net-Worth and Ultra-High-Net-Worth clients.
* Ensure every activation is delivered on time, within approved budgets, and according to required brand standards.
* Maintain appropriate reporting, approvals, training, supplier contracting, and compliance throughout delivery.
Agency and Supplier Management
Manage experiential agencies, suppliers, venues, contracts, and associated deliverables. Ensure external partners understand the required standards and that their work remains aligned with approved brand, commercial, and budget parameters.
Budget and Commercial Control
* Manage experiential marketing budgets and required approvals.
* Coordinate purchase orders and payments.
* Track activation expenditure throughout delivery.
* Complete post-event financial reconciliation.
* Maintain appropriate control over supplier commitments and event-related spending.
Integrated Marketing Coordination
Work closely with digital, CRM, PR, social media, internal agency, and OEM teams to coordinate integrated activations and secure necessary approvals. Maintain effective communication across stakeholders so experiential activity supports the wider brand marketing programme.
Required Skills and Experience
* Bachelor\'s Degree in Marketing, Business Administration, Communications, Event Management, or a related field.
* 5 years of experience in experiential marketing, brand experience, and events management.
* Demonstrated experience within luxury or premium brand environments is mandatory, either client-side or agency-side.
* Experience within automotive, hospitality, or lifestyle luxury sectors is strongly preferred.
* Strong project management skills with the ability to manage multiple activations.
* Effective communication and presentation skills.
* Experience coordinating agencies, suppliers, venues, and external partners.
* Ability to manage event budgets, approvals, contracting, and reporting.
* Valid UAE driver\'s license.
About the Team
The role sits within the Brand Marketing team responsible for developing and strengthening Denza and YangWang in the UAE. The team works across experiential marketing, digital, CRM, PR, social media, internal agencies, and OEM stakeholders to deliver coordinated campaigns and premium customer experiences.
About Al-Futtaim Automotive
Al-Futtaim Automotive operates across eight countries in the Middle East, Asia, and North Africa and has a portfolio of more than 25 automotive and mobility brands. Its activities span passenger vehicles, commercial vehicles, industrial equipment, logistics, leasing, aftersales, and financial services.
With more than 9000 colleagues, the business is focused on mobility, customer experience, innovation, and digital transformation while working with international automotive brands to respond to evolving customer and market requirements.
The Brand Experience Manager will take responsibility for the annual experiential strategy and manage activations from initial concept through execution and post-event reconciliation. A key element of the role is creating personalized luxury experiences designed to support the acquisition and retention of High-Net-Worth and Ultra-High-Net-Worth clients.
What You Will Do
Brand Experience and Activations
* Develop the annual experiential strategy and brand standards for Denza and YangWang while maintaining clear differentiation between the two brands.
* Plan and execute vehicle launches, VIP experiences, roadshows, sponsorships, and other brand events.
* Manage experiential projects from concept development through final delivery.
* Design personalized luxury experiences appropriate for High-Net-Worth and Ultra-High-Net-Worth clients.
* Ensure every activation is delivered on time, within approved budgets, and according to required brand standards.
* Maintain appropriate reporting, approvals, training, supplier contracting, and compliance throughout delivery.
Agency and Supplier Management
Manage experiential agencies, suppliers, venues, contracts, and associated deliverables. Ensure external partners understand the required standards and that their work remains aligned with approved brand, commercial, and budget parameters.
Budget and Commercial Control
* Manage experiential marketing budgets and required approvals.
* Coordinate purchase orders and payments.
* Track activation expenditure throughout delivery.
* Complete post-event financial reconciliation.
* Maintain appropriate control over supplier commitments and event-related spending.
Integrated Marketing Coordination
Work closely with digital, CRM, PR, social media, internal agency, and OEM teams to coordinate integrated activations and secure necessary approvals. Maintain effective communication across stakeholders so experiential activity supports the wider brand marketing programme.
Required Skills and Experience
* Bachelor\'s Degree in Marketing, Business Administration, Communications, Event Management, or a related field.
* 5 years of experience in experiential marketing, brand experience, and events management.
* Demonstrated experience within luxury or premium brand environments is mandatory, either client-side or agency-side.
* Experience within automotive, hospitality, or lifestyle luxury sectors is strongly preferred.
* Strong project management skills with the ability to manage multiple activations.
* Effective communication and presentation skills.
* Experience coordinating agencies, suppliers, venues, and external partners.
* Ability to manage event budgets, approvals, contracting, and reporting.
* Valid UAE driver\'s license.
About the Team
The role sits within the Brand Marketing team responsible for developing and strengthening Denza and YangWang in the UAE. The team works across experiential marketing, digital, CRM, PR, social media, internal agencies, and OEM stakeholders to deliver coordinated campaigns and premium customer experiences.
About Al-Futtaim Automotive
Al-Futtaim Automotive operates across eight countries in the Middle East, Asia, and North Africa and has a portfolio of more than 25 automotive and mobility brands. Its activities span passenger vehicles, commercial vehicles, industrial equipment, logistics, leasing, aftersales, and financial services.
With more than 9000 colleagues, the business is focused on mobility, customer experience, innovation, and digital transformation while working with international automotive brands to respond to evolving customer and market requirements.
