Brand Marketing Manager - Automotive
Posted date [2026-06-03]
(ID: 45987)
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Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional family business houses headquartered in Dubai, United Arab Emirates. |
Job Description and Requirements
Brand Marketing Manager - AutomotiveJob Snapshot
Role: Brand Marketing Manager - Automotive
Location: Dubai, United Arab Emirates
Industry: Automotive
Function: Brand-Product Marketing
Experience: 5-8 years in brand marketing, integrated campaigns, CRM, events, or automotive retail marketing
Job Type: Full-time
Position Overview
Brand Marketing Manager - Automotive in Dubai, United Arab Emirates is an Automotive opportunity for an experienced marketing professional who can lead integrated brand campaigns, customer acquisition activity, CRM engagement, events, showroom activations, and commercial marketing initiatives. This role is ideal for a strategic and hands-on marketer who can translate brand positioning into measurable campaigns that improve awareness, customer engagement, lead generation, and revenue performance across automotive retail channels.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Automotive
Function: Brand-Product Marketing
Salary: 22000-34000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The Brand Marketing Manager - Automotive will shape and execute marketing plans that strengthen brand visibility and support customer growth across a premium automotive environment. The role connects digital marketing, CRM, retail campaigns, PR, events, product launches, showroom activations, agency coordination, and performance reporting. By combining creative storytelling with data-led decision-making, the position helps improve campaign impact, customer lifecycle engagement, and commercial outcomes for the automotive brand in Dubai.
Key Responsibilities
* Develop annual and quarterly marketing plans aligned with brand priorities, commercial targets, customer acquisition goals, and automotive business objectives.
* Lead integrated campaigns across digital, social media, CRM, PR, retail, showroom, events, and experiential marketing channels.
* Translate brand positioning into clear campaign ideas, product launch plans, customer engagement concepts, and retail activation programs.
* Manage campaign execution from planning to delivery, ensuring timelines, budgets, creative quality, and brand standards are maintained.
* Coordinate with sales, showroom, operations, pricing, product, finance, and leadership teams to ensure marketing initiatives support business performance.
* Brief agencies and external vendors, review creative outputs, manage deliverables, and maintain consistency across all customer-facing assets.
* Drive CRM and lead nurturing initiatives, including automation journeys, customer database engagement, lifecycle communication, and retention-focused marketing.
* Plan and deliver events, PR activities, showroom experiences, and customer activations that increase brand engagement and visibility.
* Track marketing KPIs, campaign performance, lead quality, customer response, conversion trends, and return on investment.
* Use market insights, competitor activity, customer behavior, and campaign analytics to refine marketing plans and improve future performance.
* Prepare quarterly updates, campaign reports, market summaries, and clear recommendations for continuous improvement.
* Support brand storytelling across multiple touchpoints while balancing creativity with measurable commercial results.
Ideal Profile
* Bachelor’s degree in Marketing, Business, Communications, or a related field.
* 5-8 years of relevant experience in brand marketing, product marketing, CRM, performance marketing, events, or integrated campaign management.
* Experience in automotive, retail, FMCG, luxury, or customer-focused brand environments will be an advantage.
* Proven ability to manage integrated marketing campaigns across digital, social, CRM, PR, retail, events, and experiential channels.
* Strong understanding of brand positioning, customer engagement, lead generation, and commercial marketing performance.
* Experience working with agencies, vendors, internal stakeholders, and cross-functional business teams.
* Good knowledge of digital marketing, social media platforms, CRM systems, analytics tools, and campaign performance reporting.
* Strong project management skills with the ability to manage multiple campaigns, priorities, deadlines, and budgets at the same time.
* Data-driven mindset with the ability to interpret performance metrics and convert insights into practical actions.
* Creative storytelling ability with a clear understanding of how to build brand relevance and customer connection.
* Excellent communication, presentation, stakeholder management, and organizational skills.
* Commercial awareness with the ability to balance brand impact, customer experience, lead generation, and revenue growth.
Skills Set
* Brand marketing
* Automotive marketing
* Product marketing
* Integrated campaigns
* Digital marketing
* Social media marketing
* CRM marketing
* Customer lifecycle marketing
* Lead nurturing
* Marketing automation
* Retail marketing
* Showroom activations
* Experiential marketing
* Events management
* PR coordination
* Campaign planning
* Campaign execution
* Agency management
* Vendor coordination
* Brand positioning
* Customer acquisition
* Customer engagement
* Marketing KPIs
* ROI analysis
* Market insights
* Competitor analysis
* Performance reporting
* Project management
* Stakeholder management
* Creative storytelling
* Commercial marketing
Why Join Us
This opportunity gives a brand marketing professional the chance to work within Dubai’s competitive automotive sector while shaping campaigns for a recognized international automotive brand. The role offers strong exposure to customer experience, digital transformation, CRM, retail activations, product launches, agency collaboration, and performance-led marketing. It is a strong fit for a marketer who wants to combine strategic planning with hands-on delivery in a fast-paced commercial environment.
About the Company
Al-Futtaim is a diversified UAE-based group with established operations across automotive, financial services, real estate, retail, and healthcare. Its automotive division represents leading global mobility brands and delivers distribution, manufacturing, leasing, aftersales, and customer-focused automotive solutions across the Middle East, Asia, and Africa.
