Product Manager - EV Strategy
Posted date [2026-07-08]
(ID: 47630)
 |
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional family business houses headquartered in Dubai, United Arab Emirates. |
Job Description and Requirements
Product Manager - EV StrategyJob Snapshot
Role: Product Manager - EV Strategy
Location: Dubai, United Arab Emirates
Industry: Automotive
Function: Product Management
Experience: Minimum 5 years in automotive product management or planning
Job Type: Full-time
Position Overview
Product Manager - EV Strategy in Dubai, United Arab Emirates is an Automotive hiring opportunity for a commercially focused product professional who can support the growth of electric mobility brands within Al-Futtaim Automotive. The role sits at the center of product strategy, customer insight, pricing, competitive analysis, launch readiness, and portfolio performance for BYD and Polestar in the UAE market.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Automotive
Function: Product Management
Salary: 25000-33000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The Product Manager - EV Strategy will help shape
how electric vehicle products are positioned, priced, launched, and improved for UAE customers. As part of Al-Futtaim Automotive, this role supports a fast-moving transformation in mobility by turning market intelligence, consumer expectations, technology trends, and commercial priorities into practical product decisions. The position plays a direct role in improving product relevance, sales performance, customer adoption, stock movement, profitability, and go-to-market readiness across the BYD and Polestar portfolio.
Key Responsibilities
* Lead the execution of the product strategy for BYD within Al-Futtaim Electric Mobility while supporting wider electric vehicle portfolio priorities.
* Act as the voice of the UAE customer by translating buyer needs, market behavior, and product feedback into clear product actions.
* Define target segments and core customer personas for each model in the BYD and Polestar lineup.
* Manage the full product lifecycle across assigned electric vehicle models, ensuring updates remain aligned with technology trends, market expectations, and customer feedback.
* Shape grade walk, specification strategy, pricing structure, and value positioning to improve volume, profitability, and product competitiveness.
* Conduct real-time competitive analysis covering pricing, features, model availability, consumer offers, electric vehicle trends, and market movement.
* Recommend proactive product and pricing actions that support sales growth, inventory performance, and commercial targets.
* Work with BYD and Polestar regional or global teams to influence product roadmaps, pricing decisions, specifications, and UAE market requirements.
* Collaborate with Sales, Demand Planning, Marketing, Finance, and other internal teams to align product availability, launch timelines, and go-to-market readiness.
* Use data-backed decision-making to monitor portfolio performance, customer demand, stock movement, pricing sensitivity, and product opportunity gaps.
* Support launch planning for new models, derivatives, features, and product updates across the electric mobility portfolio.
* Build product briefs, pricing inputs, market comparison reports, and internal recommendations for senior stakeholders.
* Operate with urgency, accuracy, and commercial discipline in a highly competitive and fast-developing electric vehicle market.
Ideal Profile
* Bachelor\'s degree in Mechanical Engineering, Business Administration, or a related discipline.
* Minimum 5 years of experience in product management, product planning, pricing, or portfolio planning within the automotive industry.
* Experience with OEMs, automotive distributors, or major mobility businesses in the UAE or GCC is preferred.
* Strong understanding of electric vehicle brands, EV technology, charging ecosystems, consumer adoption trends, and mobility innovation.
* Proven experience managing product lifecycle activity from market assessment and pricing input to launch readiness and performance review.
* Good knowledge of automotive model planning, grade strategy, specification planning, competitive positioning, and value analysis.
* Strong analytical and financial modelling skills with the ability to turn market data into commercial recommendations.
* Proficiency in pricing tools, forecasting tools, reporting dashboards, and data analysis methods.
* Ability to work across sales, marketing, demand planning, finance, product, and external brand teams.
* Strong communication skills with the confidence to present product insights, pricing recommendations, and market intelligence to stakeholders.
* Commercially aware, customer-focused, and comfortable working in a fast-paced automotive environment.
* Able to balance brand promise, customer expectations, profitability, stock availability, and market timing.
Skills Set
* Product management
* Electric vehicle strategy
* Automotive product planning
* Product lifecycle management
* EV market analysis
* Pricing strategy
* Forecasting
* Competitive analysis
* Customer segmentation
* Consumer personas
* Grade walk planning
* Specification strategy
* Portfolio performance
* Commercial analysis
* Financial modelling
* Demand planning coordination
* Go-to-market readiness
* Product launch planning
* UAE automotive market knowledge
* GCC distributor experience
* OEM coordination
* BYD product planning
* Polestar product planning
* Mobility innovation
* EV technology knowledge
* Pricing tools
* Forecasting tools
* Stakeholder management
* Data-backed decision-making
Why Join Us
This opportunity places the successful candidate inside one of the region’s most influential automotive businesses at a time when electric mobility is reshaping customer demand in Dubai and the wider UAE. The role offers exposure to innovative EV brands, strategic product decisions, regional market intelligence, and high-impact commercial planning. It is well suited for an automotive product specialist who wants to contribute to the future of mobility while working with a strong brand portfolio and experienced internal teams.
About the Company
Al-Futtaim is a diversified business headquartered in Dubai, United Arab Emirates, with a strong presence across automotive, retail, financial services, real estate, and healthcare. Al-Futtaim Automotive represents leading mobility brands across the Middle East, Asia, and Africa, covering distribution, manufacturing, leasing, aftersales, electric vehicles, commercial vehicles, and mobility solutions. The company continues to invest in customer-focused innovation, omni-channel experiences, and future-ready automotive services across regional markets.
Key Responsibilities
* Lead the execution of the product strategy for BYD within Al-Futtaim Electric Mobility while supporting wider electric vehicle portfolio priorities.
* Act as the voice of the UAE customer by translating buyer needs, market behavior, and product feedback into clear product actions.
* Define target segments and core customer personas for each model in the BYD and Polestar lineup.
* Manage the full product lifecycle across assigned electric vehicle models, ensuring updates remain aligned with technology trends, market expectations, and customer feedback.
* Shape grade walk, specification strategy, pricing structure, and value positioning to improve volume, profitability, and product competitiveness.
* Conduct real-time competitive analysis covering pricing, features, model availability, consumer offers, electric vehicle trends, and market movement.
* Recommend proactive product and pricing actions that support sales growth, inventory performance, and commercial targets.
* Work with BYD and Polestar regional or global teams to influence product roadmaps, pricing decisions, specifications, and UAE market requirements.
* Collaborate with Sales, Demand Planning, Marketing, Finance, and other internal teams to align product availability, launch timelines, and go-to-market readiness.
* Use data-backed decision-making to monitor portfolio performance, customer demand, stock movement, pricing sensitivity, and product opportunity gaps.
* Support launch planning for new models, derivatives, features, and product updates across the electric mobility portfolio.
* Build product briefs, pricing inputs, market comparison reports, and internal recommendations for senior stakeholders.
* Operate with urgency, accuracy, and commercial discipline in a highly competitive and fast-developing electric vehicle market.
Ideal Profile
* Bachelor\'s degree in Mechanical Engineering, Business Administration, or a related discipline.
* Minimum 5 years of experience in product management, product planning, pricing, or portfolio planning within the automotive industry.
* Experience with OEMs, automotive distributors, or major mobility businesses in the UAE or GCC is preferred.
* Strong understanding of electric vehicle brands, EV technology, charging ecosystems, consumer adoption trends, and mobility innovation.
* Proven experience managing product lifecycle activity from market assessment and pricing input to launch readiness and performance review.
* Good knowledge of automotive model planning, grade strategy, specification planning, competitive positioning, and value analysis.
* Strong analytical and financial modelling skills with the ability to turn market data into commercial recommendations.
* Proficiency in pricing tools, forecasting tools, reporting dashboards, and data analysis methods.
* Ability to work across sales, marketing, demand planning, finance, product, and external brand teams.
* Strong communication skills with the confidence to present product insights, pricing recommendations, and market intelligence to stakeholders.
* Commercially aware, customer-focused, and comfortable working in a fast-paced automotive environment.
* Able to balance brand promise, customer expectations, profitability, stock availability, and market timing.
Skills Set
* Product management
* Electric vehicle strategy
* Automotive product planning
* Product lifecycle management
* EV market analysis
* Pricing strategy
* Forecasting
* Competitive analysis
* Customer segmentation
* Consumer personas
* Grade walk planning
* Specification strategy
* Portfolio performance
* Commercial analysis
* Financial modelling
* Demand planning coordination
* Go-to-market readiness
* Product launch planning
* UAE automotive market knowledge
* GCC distributor experience
* OEM coordination
* BYD product planning
* Polestar product planning
* Mobility innovation
* EV technology knowledge
* Pricing tools
* Forecasting tools
* Stakeholder management
* Data-backed decision-making
Why Join Us
This opportunity places the successful candidate inside one of the region’s most influential automotive businesses at a time when electric mobility is reshaping customer demand in Dubai and the wider UAE. The role offers exposure to innovative EV brands, strategic product decisions, regional market intelligence, and high-impact commercial planning. It is well suited for an automotive product specialist who wants to contribute to the future of mobility while working with a strong brand portfolio and experienced internal teams.
About the Company
Al-Futtaim is a diversified business headquartered in Dubai, United Arab Emirates, with a strong presence across automotive, retail, financial services, real estate, and healthcare. Al-Futtaim Automotive represents leading mobility brands across the Middle East, Asia, and Africa, covering distribution, manufacturing, leasing, aftersales, electric vehicles, commercial vehicles, and mobility solutions. The company continues to invest in customer-focused innovation, omni-channel experiences, and future-ready automotive services across regional markets.
