Product Owner - Engagement Platform
Posted date [2026-07-01]
(ID: 47263)
 |
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional family business houses headquartered in Dubai, United Arab Emirates. |
Job Description and Requirements
Product Owner - Engagement PlatformJob Snapshot
Role: Product Owner - Engagement Platform
Location: Dubai, United Arab Emirates
Industry: Automotive
Function: Product Management
Experience: 8-12 years with 4-6 years in product management or platform ownership
Job Type: Full-time
Position Overview
Product Owner - Engagement Platform in Dubai, United Arab Emirates is an Automotive hiring opportunity for a hands-on digital product leader who can build, integrate, and scale Al-Futtaim Automotive’s customer engagement platform across data, CRM, cloud, orchestration, AI, and customer journey systems. This role is focused on product build and platform ownership, requiring strong technical fluency, customer data modelling, API integration, AI-enabled engagement, and the ability to turn fragmented tools into one unified ecosystem that improves customer experience, conversion, retention, and cost-to-serve.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Automotive
Function: Product Management
Salary: 30000-45000
Estimated salary range based on similar jobs in the
job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The Product Owner - Engagement Platform will own the end-to-end development of a connected customer engagement layer for Al-Futtaim Automotive. The role sits within the Digital Ecosystem, Digital Transformation and AI Enablement function and is responsible for bringing together customer data, journey orchestration, messaging, service channels, campaigns, conversational AI, internal copilots, and predictive engagement capabilities. This is a builder role where each platform release must be tested against real customer behavior, business outcomes, and measurable improvements in digital engagement.
Key Responsibilities
* Own the customer engagement platform from architecture and build through launch, adoption, optimization, and continuous product improvement.
* Personally prototype, build, test, and iterate platform capabilities across customer data, orchestration, engagement, and AI-enabled interaction layers.
* Integrate enterprise systems including Customer Data Platforms, SAP C4C, Genesys, Kore.ai, Microsoft Azure, Power Platform, and related orchestration tools.
* Design how the full platform ecosystem works together, including data models, APIs, identity resolution, integration flows, and journey orchestration logic.
* Define and build the customer and vehicle digital state model to enable real-time personalization, lifecycle engagement, and predictive customer actions.
* Design end-to-end customer journeys across web, mobile, WhatsApp, messaging, campaigns, service interactions, contact center channels, and AI-supported touchpoints.
* Embed AI beyond basic chat use cases, including next-best-action decisioning, automation workflows, content generation, conversational AI, and internal copilot experiences.
* Use live customer interaction data and behavioral signals to refine journeys, improve personalization, and increase measurable engagement outcomes.
* Build platform features through hypothesis-driven development, testing each release against conversion, retention, adoption, customer experience, and cost-to-serve metrics.
* Work closely with CX, Digital, Technology, Data, Operations, brand teams, engineering teams, and platform stakeholders to deliver real integrated solutions.
* Define platform metrics and performance dashboards covering adoption, engagement, conversion, retention, service efficiency, and business impact.
* Translate complex customer journeys into practical product requirements, integration designs, and executable build priorities.
* Identify gaps in the current ecosystem and create scalable solutions that reduce fragmentation across customer engagement tools.
* Maintain ownership of launch readiness, adoption planning, post-launch improvement, and product backlog prioritization.
* Support Al-Futtaim Automotive’s digital transformation by creating a unified, AI-enabled engagement platform that supports personalized mobility experiences.
Ideal Profile
* Degree in Product Management, Computer Science, Engineering, Data and Analytics, Business, or a related discipline.
* 8-12 years of overall experience in digital product, platform ownership, technology delivery, customer platforms, martech, growth platforms, or enterprise digital transformation.
* Minimum 4-6 years of experience in product management or platform ownership.
* Proven hands-on experience building and shipping customer-facing platforms or platform-level capabilities that combine data, engagement, and AI.
* Strong experience integrating Customer Data Platforms, CRM systems, SAP C4C or equivalent, engagement platforms, Genesys, Kore.ai, Azure, Power Platform, and orchestration layers.
* Technical fluency in APIs, system integrations, customer data modelling, identity resolution, platform architecture, and workflow orchestration.
* Practical understanding of LLMs, AI and ML use cases, conversational AI, agent-based architectures, and AI-enabled customer engagement.
* Experience designing personalized cross-channel journeys with trigger-based engagement across web, mobile, messaging, campaigns, service, and contact center environments.
* Demonstrable record of delivering platform capabilities from architecture to build, launch, adoption, and optimization.
* Strong product thinking with a hypothesis-driven, rapid iteration, and metrics-led approach.
* Experience improving engagement, conversion, retention, lifecycle performance, and customer experience through data-led product decisions.
* Strong preference for candidates who have built customer engagement, martech, growth, or digital ecosystem platforms in-house.
* Experience in industries with complex customer journeys such as mobility, e-commerce, telecom, fintech, automotive, or customer service ecosystems is preferred.
* Able to work closely with engineering, data, platform, operations, and business teams to build practical solutions rather than manage vendors only.
* Strong stakeholder management skills with the ability to operate in ambiguous transformation environments.
* Builder mindset with pace, ownership, technical curiosity, and strong execution discipline.
Skills Set
* Product ownership
* Customer engagement platforms
* Digital product management
* Platform architecture
* Customer Data Platform
* SAP C4C
* CRM integration
* Genesys
* Kore.ai
* Microsoft Azure
* Power Platform
* API integration
* System integration
* Customer data modelling
* Identity resolution
* Journey orchestration
* WhatsApp engagement
* Web and mobile journeys
* Campaign orchestration
* Conversational AI
* LLM applications
* AI and ML
* Agent-based architecture
* Next-best-action decisioning
* Automation workflows
* Internal copilots
* Content generation
* Martech platforms
* Growth platforms
* Product prototyping
* Hypothesis-driven development
* Customer lifecycle engagement
* Engagement analytics
* Conversion optimization
* Retention metrics
* Cost-to-serve analysis
* Stakeholder management
* Digital transformation
Why Join Us
This role offers a rare opportunity for a hands-on product owner to build a strategic customer engagement platform inside one of the region’s leading automotive businesses. The position gives direct ownership of architecture, integration, AI enablement, customer journey design, and measurable product outcomes across a large mobility ecosystem. It is an ideal move for a product builder who wants to work beyond vendor coordination, shape a connected platform from the ground up, and influence how customers interact with automotive brands across digital, service, campaign, and AI-enabled channels.
About the Company
Al-Futtaim is a diversified regional group headquartered in Dubai, United Arab Emirates, with major operations across automotive, financial services, real estate, retail, and healthcare. Al-Futtaim Automotive is one of the region’s leading mobility businesses, representing global brands across distribution, manufacturing, leasing, aftersales, commercial vehicles, electric mobility, and customer-focused automotive solutions. The division continues to invest in digital transformation, AI-enabled engagement, omnichannel customer experiences, and platform-led innovation to strengthen its position in the future of mobility.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The Product Owner - Engagement Platform will own the end-to-end development of a connected customer engagement layer for Al-Futtaim Automotive. The role sits within the Digital Ecosystem, Digital Transformation and AI Enablement function and is responsible for bringing together customer data, journey orchestration, messaging, service channels, campaigns, conversational AI, internal copilots, and predictive engagement capabilities. This is a builder role where each platform release must be tested against real customer behavior, business outcomes, and measurable improvements in digital engagement.
Key Responsibilities
* Own the customer engagement platform from architecture and build through launch, adoption, optimization, and continuous product improvement.
* Personally prototype, build, test, and iterate platform capabilities across customer data, orchestration, engagement, and AI-enabled interaction layers.
* Integrate enterprise systems including Customer Data Platforms, SAP C4C, Genesys, Kore.ai, Microsoft Azure, Power Platform, and related orchestration tools.
* Design how the full platform ecosystem works together, including data models, APIs, identity resolution, integration flows, and journey orchestration logic.
* Define and build the customer and vehicle digital state model to enable real-time personalization, lifecycle engagement, and predictive customer actions.
* Design end-to-end customer journeys across web, mobile, WhatsApp, messaging, campaigns, service interactions, contact center channels, and AI-supported touchpoints.
* Embed AI beyond basic chat use cases, including next-best-action decisioning, automation workflows, content generation, conversational AI, and internal copilot experiences.
* Use live customer interaction data and behavioral signals to refine journeys, improve personalization, and increase measurable engagement outcomes.
* Build platform features through hypothesis-driven development, testing each release against conversion, retention, adoption, customer experience, and cost-to-serve metrics.
* Work closely with CX, Digital, Technology, Data, Operations, brand teams, engineering teams, and platform stakeholders to deliver real integrated solutions.
* Define platform metrics and performance dashboards covering adoption, engagement, conversion, retention, service efficiency, and business impact.
* Translate complex customer journeys into practical product requirements, integration designs, and executable build priorities.
* Identify gaps in the current ecosystem and create scalable solutions that reduce fragmentation across customer engagement tools.
* Maintain ownership of launch readiness, adoption planning, post-launch improvement, and product backlog prioritization.
* Support Al-Futtaim Automotive’s digital transformation by creating a unified, AI-enabled engagement platform that supports personalized mobility experiences.
Ideal Profile
* Degree in Product Management, Computer Science, Engineering, Data and Analytics, Business, or a related discipline.
* 8-12 years of overall experience in digital product, platform ownership, technology delivery, customer platforms, martech, growth platforms, or enterprise digital transformation.
* Minimum 4-6 years of experience in product management or platform ownership.
* Proven hands-on experience building and shipping customer-facing platforms or platform-level capabilities that combine data, engagement, and AI.
* Strong experience integrating Customer Data Platforms, CRM systems, SAP C4C or equivalent, engagement platforms, Genesys, Kore.ai, Azure, Power Platform, and orchestration layers.
* Technical fluency in APIs, system integrations, customer data modelling, identity resolution, platform architecture, and workflow orchestration.
* Practical understanding of LLMs, AI and ML use cases, conversational AI, agent-based architectures, and AI-enabled customer engagement.
* Experience designing personalized cross-channel journeys with trigger-based engagement across web, mobile, messaging, campaigns, service, and contact center environments.
* Demonstrable record of delivering platform capabilities from architecture to build, launch, adoption, and optimization.
* Strong product thinking with a hypothesis-driven, rapid iteration, and metrics-led approach.
* Experience improving engagement, conversion, retention, lifecycle performance, and customer experience through data-led product decisions.
* Strong preference for candidates who have built customer engagement, martech, growth, or digital ecosystem platforms in-house.
* Experience in industries with complex customer journeys such as mobility, e-commerce, telecom, fintech, automotive, or customer service ecosystems is preferred.
* Able to work closely with engineering, data, platform, operations, and business teams to build practical solutions rather than manage vendors only.
* Strong stakeholder management skills with the ability to operate in ambiguous transformation environments.
* Builder mindset with pace, ownership, technical curiosity, and strong execution discipline.
Skills Set
* Product ownership
* Customer engagement platforms
* Digital product management
* Platform architecture
* Customer Data Platform
* SAP C4C
* CRM integration
* Genesys
* Kore.ai
* Microsoft Azure
* Power Platform
* API integration
* System integration
* Customer data modelling
* Identity resolution
* Journey orchestration
* WhatsApp engagement
* Web and mobile journeys
* Campaign orchestration
* Conversational AI
* LLM applications
* AI and ML
* Agent-based architecture
* Next-best-action decisioning
* Automation workflows
* Internal copilots
* Content generation
* Martech platforms
* Growth platforms
* Product prototyping
* Hypothesis-driven development
* Customer lifecycle engagement
* Engagement analytics
* Conversion optimization
* Retention metrics
* Cost-to-serve analysis
* Stakeholder management
* Digital transformation
Why Join Us
This role offers a rare opportunity for a hands-on product owner to build a strategic customer engagement platform inside one of the region’s leading automotive businesses. The position gives direct ownership of architecture, integration, AI enablement, customer journey design, and measurable product outcomes across a large mobility ecosystem. It is an ideal move for a product builder who wants to work beyond vendor coordination, shape a connected platform from the ground up, and influence how customers interact with automotive brands across digital, service, campaign, and AI-enabled channels.
About the Company
Al-Futtaim is a diversified regional group headquartered in Dubai, United Arab Emirates, with major operations across automotive, financial services, real estate, retail, and healthcare. Al-Futtaim Automotive is one of the region’s leading mobility businesses, representing global brands across distribution, manufacturing, leasing, aftersales, commercial vehicles, electric mobility, and customer-focused automotive solutions. The division continues to invest in digital transformation, AI-enabled engagement, omnichannel customer experiences, and platform-led innovation to strengthen its position in the future of mobility.
