Branch Service Advisor - Retail Banking
Job Snapshot
* Role: Branch Service Advisor - Retail Banking
* Location: Abu Dhabi, UAE
* Industry: Banking
* Function: Customer Servic
* Experience: Minimum 2 years in banking customer service or sales
* Job Type: Full-time
Position Overview
Branch Service Advisor - Retail Banking in Abu Dhabi, UAE is a customer-facing Banking role focused on branch service support, account opening, product onboarding, service request handling, and responsible sales assistance. The role supports First Abu Dhabi Bank (FAB) by helping customers complete banking transactions accurately, understand suitable products, use digital banking channels, and receive professional service that meets regulatory, operational, and customer satisfaction standards.
Job Details
Country: UAE
City: Abu Dhabi
Industry: Banking
Function: Customer Servic
Salary: 8000-12000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities
* Serve as a primary branch contact for customers and provide accurate, timely, and compliant sales and service support.
* Process account opening forms, loan applications, credit card applications, service requests, and after-sales transactions.
* Review customer documents carefully to ensure completeness, accuracy, and alignment with FAB policies and regulatory guidelines.
* Promote FAB asset and liability products to new and existing customers through responsible cross-selling.
* Identify customer needs and guide them toward suitable banking products, services, and digital solutions.
* Generate product leads from walk-in customers, referrals, and personal outreach activity.
* Support branch and individual sales targets while maintaining transparent customer communication.
* Handle customer queries, service requests, and complaints professionally, escalating complex matters when required.
* Contribute to service KPIs including NPS, complaint resolution timelines, service request turnaround, and mystery shopping results.
* Educate customers on FAB mobile banking, online banking, self-service options, and digital channels.
* Maintain proactive customer communication to build loyalty, trust, and stronger banking relationships.
* Explain product terms, conditions, requirements, and documentation clearly before customers sign agreements.
* Encourage suitable customer upgrades to higher-tier products and services where relevant.
* Ensure every transaction and customer record follows operational risk controls, regulatory requirements, and internal procedures.
* Protect customer information through secure document handling, clear desk practices, and information security discipline.
* Participate in mandatory compliance, operational, service, and product training programs.
Ideal Profile
* High school diploma or higher education in business, finance, banking, or a related discipline.
* Minimum 2 years of banking experience, preferably in customer service, branch service, sales support, or retail banking.
* Good knowledge of banking products, customer service processes, regulatory requirements, and service standards.
* Strong ability to communicate clearly with customers and explain banking products in a professional manner.
* Customer-focused approach with the ability to manage queries, complaints, applications, and service requests calmly.
* Ability to support sales growth while avoiding mis-selling and maintaining full compliance discipline.
* Good attention to detail when checking forms, applications, documents, and system information.
* Comfortable working with service KPIs, customer satisfaction targets, SLA timelines, and branch performance expectations.
* Professional attitude, strong follow-up skills, and ability to work in a busy branch environment.
* Awareness of information security, operational risk, customer confidentiality, and regulatory responsibilities.
Skills Set
* Branch customer service
* Retail banking support
* Account opening processing
* Product onboarding
* Loan application support
* Credit card application support
* Customer service requests
* Complaint handling
* Service KPI management
* NPS improvement support
* Cross-selling banking products
* Lead generation
* Customer relationship management
* Digital banking guidance
* Regulatory compliance
* Operational risk controls
* Documentation review
* Information security practices
* SLA management
* Professional communication
Why Join Us
* Build a customer-focused Banking career with a leading financial institution in Abu Dhabi, UAE.
* Gain practical experience in retail banking, product onboarding, service quality, sales support, and compliance-controlled operations.
* Work in a branch environment where customer trust, accuracy, service excellence, and responsible sales are highly valued.
* Strengthen knowledge of banking products, digital channels, customer engagement, and regulatory service standards.
* Join a stable organization that supports professional development, customer satisfaction, and long-term career growth.
About the Company
First Abu Dhabi Bank (FAB) is the UAE’s largest bank and one of the region’s leading financial institutions, headquartered in Abu Dhabi. FAB offers retail, corporate, Islamic, investment, global markets, transaction banking, and digital banking services through a strong local and international network, combining financial strength, secure banking practices, innovation, and customer-focused solutions to support individuals, businesses, and communities.



