Channel Sales Manager – Consumer Banking (Loans and Cards) – First Abu Dhabi Bank (FAB) – Dubai, UAE
Position Overview
First Abu Dhabi Bank (FAB), the UAE’s #1 bank and one of the most prestigious financial institutions in the region, is seeking a **Channel Sales Manager – Consumer Banking** to oversee multi-channel loan and credit card sales operations in Dubai. This role requires a results-driven professional with strong leadership, vendor management, and analytical capabilities to drive sales performance, ensure compliance, and optimize customer experience across third-party and direct sales channels.
Job Details
Country: UAE
City: Dubai
Industry: Banking
Function: Sales Management
Salary: 22000–28000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities
Sales and Channel Oversight
* Supervise and support multiple sales channels and vendor partners responsible for personal loan and credit card sales.
* Review daily and monthly sales reports to identify performance trends, growth opportunities, and operational risks.
* Guide vendor sales teams on FAB products, pricing, compliance, and customer experience standards.
* Collaborate with internal teams (Credit, Product, Policy, Risk, and Contact Centre) to align business goals and maintain consistency in customer delivery.
* Develop and implement sales strategies to achieve targets across all channel partners in line with FAB’s strategic direction.
* Monitor channel KPIs, conversion rates, and portfolio performance to ensure sustainable revenue growth.
Training and Development
* Conduct monthly training programs for vendor sales staff to strengthen product knowledge, compliance understanding, and selling skills.
* Introduce a structured rewards and recognition program to drive motivation and high performance among sales teams.
* Conduct periodic mystery shopping and quality audits to ensure adherence to FAB’s service and sourcing standards.
Process Improvement and Compliance
* Work closely with the Vendor Management Team to ensure contracts are current, compliant, and aligned with FAB’s governance framework.
* Collaborate with product and process owners to update Standard Operating Procedures (SOPs) for loans and cards.
* Ensure full compliance with UAE Central Bank regulations, internal policies, and consumer banking standards.
* Identify areas for process optimization and continuous improvement to enhance sales efficiency and customer satisfaction.
* Manage risk assessment and control initiatives across all vendor operations.
Reporting and Performance Analytics
* Prepare detailed monthly reports highlighting channel performance, risk exposure, and improvement recommendations.
* Track KPIs related to project management, compliance, sales growth, and customer feedback.
* Ensure transparent communication with senior management on key performance metrics and strategic developments.
Customer Experience Enhancement
* Partner with vendors to deliver seamless customer experiences through quality sourcing, timely responses, and service excellence.
* Implement feedback mechanisms to measure and improve customer satisfaction levels.
* Strengthen cross-functional relationships to ensure consistent end-to-end customer support.
Ideal Profile
* Bachelor’s degree in Business Administration, Finance, Banking, or a related discipline.
* Minimum of 5 years of experience in consumer banking, with at least 2 years in a managerial or supervisory capacity.
* Proven track record in managing third-party sales channels or vendor-based operations.
* Strong understanding of personal loan and credit card products.
* Excellent analytical, leadership, and communication skills.
* Proficiency in project management and report analysis.
* Solid understanding of UAE banking regulations and compliance frameworks.
* Highly organized, self-motivated, and capable of working in a fast-paced, target-driven environment.
Skills Set
* Channel sales and vendor management
* Consumer banking (Loans and Cards)
* Performance monitoring and reporting
* Regulatory compliance and process control
* Staff training and motivation programs
* Project and risk management
* Customer experience improvement
Why Join Us
* Join the UAE’s largest and most secure financial institution, known for innovation and excellence.
* Competitive tax-free compensation package with performance-linked incentives.
* Career development and leadership pathways within FAB’s growing network.
* Access to continuous professional training and certification programs.
* Work in a collaborative, inclusive, and forward-thinking environment.
About the Company
**First Abu Dhabi Bank (FAB)** is the UAE’s largest bank and one of the world’s most secure and respected financial institutions. Headquartered in Abu Dhabi and serving clients across international markets, FAB offers a full spectrum of retail, corporate, and investment banking solutions. With a commitment to innovation, sustainability, and customer success, FAB empowers its employees and clients to grow stronger together while shaping the future of banking in the Middle East and beyond.



