Media Performance Lead – Digital Analytics Banking
Posted date [2026-04-02]
(ID: 43321)
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Job Snapshot
* Role: Media Performance Lead
* Location: Abu Dhabi UAE
* Industry: Banking
* Experience: 8-12 years
* Job Type: Full-time
Position Overview
Media Performance Lead – Digital Analytics Banking role in Abu Dhabi UAE within the Banking and Financial Services industry is a strategic opportunity focused on performance measurement, attribution governance, and data-driven marketing optimisation. This hiring role is designed for professionals who can lead cross-channel performance frameworks, drive testing strategies, and ensure measurement accuracy to support high-impact acquisition decisions.
Job Details
Country: UAE
City: Abu Dhabi
Industry: Banking
Function: Marketing & Product Research
Salary: 28000-42000 monthly
(Estimated salary range based on similar jobs in Abu Dhabi; please confirm the final offer with the employer.)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
This role acts as the central authority for performance measurement and attribution within digital marketing operations. It ensures that all paid acquisition efforts are guided by consistent frameworks, accurate data, and clear decision-making processes, enabling scalable and efficient growth across channels.
Key Responsibilities
* Define and manage performance measurement frameworks across all paid acquisition channels
* Establish KPI hierarchies, thresholds, and escalation rules for performance tracking
* Lead testing strategies across audiences, creatives, funnels, and user journeys
* Own attribution models including multi-touch attribution and marketing mix modelling inputs
* Translate performance insights into actionable decisions such as scaling or pausing campaigns
* Govern tagging structures, UTM frameworks, and data quality standards
* Ensure consistency and integrity of measurement practices across all platforms
* Develop testing prioritisation frameworks and document learning outcomes
* Collaborate with analytics and BI teams to align on data-driven strategies
* Act as internal authority on performance governance and measurement standards
Ideal Profile
* Strong experience in media performance, analytics, or attribution roles
* Proven ability to translate complex data into strategic business decisions
* Experience working in banking, fintech, or regulated industries is preferred
* Strong understanding of cross-channel marketing and performance optimisation
* Ability to work with multiple stakeholders across marketing, analytics, and business teams
* Excellent analytical thinking and communication skills
Skills Set
* Attribution models including MTA and MMM
* Performance measurement frameworks and KPI design
* Data analytics and BI tools
* Tagging and tracking frameworks such as UTM governance
* Testing and experimentation strategies
* Stakeholder communication and reporting
Why Join Us
* Opportunity to lead performance strategy in a data-driven banking environment
* Work on large-scale digital acquisition and optimisation initiatives
* High-impact role influencing marketing investment decisions
* Exposure to advanced analytics and attribution methodologies
* Career growth within a leading financial institution
About the Company
First Abu Dhabi Bank is the UAE’s largest financial institution, known for its innovation in digital banking and data-driven strategies, delivering advanced financial services and customer experiences across regional and global markets.
