Sales Officer - Business Banking
Job Description and Requirements
Sales Officer - Business BankingJob Snapshot
Role: Sales Officer - Business Banking
Location: Abu Dhabi, United Arab Emirates
Industry: Banking
Function: Sales-Business Development
Experience: Experience in banking sales, business banking, or customer acquisition preferred
Job Type: Full-time
Position Overview
Sales Officer - Business Banking in Abu Dhabi, United Arab Emirates is a Banking opportunity focused on New To Bank acquisition, business banking product sales, customer onboarding, market penetration, cross-selling, KYC documentation, and compliant sales execution. The role supports First Abu Dhabi Bank (FAB) by achieving sales targets, identifying customer needs, strengthening client relationships, and ensuring a transparent onboarding experience aligned with bank policies, compliance requirements, and business growth objectives.
Job Details
Country: United Arab Emirates
City: Abu Dhabi
Industry: Banking
Function: Sales-Business Development
Salary: 8000-12000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate
Job Type: Full-time
Role Context
The Sales Officer - Business Banking will help grow the bank’s customer base by acquiring New To Bank clients and developing opportunities from existing relationships. This position requires strong field sales discipline, product knowledge, customer handling ability, documentation accuracy, and compliance awareness. The role contributes to revenue growth by promoting suitable business banking products, supporting quality client onboarding, preparing case information after customer visits, and maintaining daily sales performance records for review by team leaders and managers.
Key Responsibilities
* Achieve monthly and annual sales targets in line with assigned business banking KPIs.
* Drive New To Bank acquisition through market coverage, customer prospecting, referrals, and field visits.
* Solicit existing clients to identify cross-sell opportunities and increase revenue per customer.
* Promote suitable FAB business banking products and services based on customer requirements and eligibility.
* Conduct proper customer analysis after field visits and provide complete case information for review.
* Maintain daily sales reports covering leads, visits, conversions, pipeline movement, and sales performance.
* Support quality client onboarding by ensuring customers understand product features, requirements, charges, and terms.
* Avoid mis-selling by presenting products and services transparently and in line with customer needs.
* Maintain strong knowledge of business banking products, policies, processes, compliance requirements, and service standards.
* Resolve or escalate customer concerns, redress requests, and onboarding issues to ensure timely closure.
* Participate actively in assigned learning, development, and bank training programs to improve sales effectiveness.
* Track competitor offerings and share practical suggestions with line managers to improve products, processes, and market positioning.
* Follow prescribed sales, client onboarding, fraud control, client application, and KYC documentation processes.
* Support risk control assessment requirements across business banking sales and onboarding activities.
* Ensure strict adherence to KYC, compliance, internal processes, governance controls, and audit expectations.
* Bring quality customers to the franchise by focusing on genuine business opportunities and proper documentation.
* Coordinate with internal stakeholders to discuss cases, resolve bottlenecks, and obtain required support.
* Build customer insight through portfolio understanding, market research, and awareness of unmet business banking needs.
* Prepare written and verbal presentations to align key decision makers and communicate business impact.
* Work within the approved authorization matrix and the boundaries of FAB Group policies, governance frameworks, and health and safety procedures.
Ideal Profile
* Experience in business banking sales, customer acquisition, banking products, or relationship-led sales is preferred.
* Good knowledge of business banking products, banking services, compliance policies, and onboarding processes.
* Strong ability to generate New To Bank business and develop prospects through field activity and customer engagement.
* Commercial mindset with the discipline to meet monthly and annual sales targets.
* Good customer handling skills with a service-focused and transparent sales approach.
* Ability to identify customer needs and recommend suitable banking products without mis-selling.
* Strong understanding of KYC documentation, client application requirements, fraud control, and internal banking processes.
* Good communication and presentation skills for dealing with customers, managers, and internal stakeholders.
* Ability to work under pressure in a multicultural sales environment.
* Motivated, proactive, competitive, and able to maintain consistent sales activity.
* Good computer skills, including Excel, Word, and PowerPoint.
* Ability to develop and strengthen relationships between customers, sales teams, and internal support units.
* Awareness of market trends, competitor offerings, customer expectations, and business banking opportunities.
Skills Set
* Business banking sales
* New To Bank acquisition
* Customer acquisition
* Field sales
* Cross-selling
* Sales target achievement
* Business banking products
* Customer onboarding
* Client application processing
* KYC documentation
* Compliance policies
* Fraud control awareness
* Risk control assessment
* Customer needs analysis
* Market research
* Daily sales reporting
* Sales pipeline tracking
* Customer relationship building
* Service quality
* Customer complaint escalation
* Presentation preparation
* Microsoft Excel
* Microsoft Word
* Microsoft PowerPoint
* Stakeholder coordination
* Product knowledge
* Revenue growth
* Competitive market awareness
* Audit process adherence
Why Join Us
This opportunity is well suited for a motivated sales professional who wants to grow within Abu Dhabi’s Banking sector. The role offers exposure to business banking products, customer acquisition, field sales, compliance-led onboarding, market development, and revenue generation within a major UAE financial institution. It is a strong fit for someone who enjoys customer interaction, target achievement, relationship building, and structured sales execution in a regulated banking environment.
About the Company
First Abu Dhabi Bank (FAB) is one of the UAE’s leading financial institutions, offering retail banking, business banking, corporate banking, investment banking, global markets, and digital financial services. In Abu Dhabi, FAB supports individuals, businesses, and institutions through trusted banking products, strong governance, customer-focused service, and disciplined growth across the regional financial sector.



