VP Business Banking Marketing
Posted date [2026-05-04]
(ID: 44839)
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As the largest bank in the UAE, FAB has taken decisive steps as a regional pacesetter in the financial industry to bind both ambition and action together to accelerate the pace of positive environmental change. As the first bank in the MENA region to have committed to a target of net-zero emissions by 2050, we're making advances across our own operations in addition to walking alongside our clients as their strategic partner to ensure they can achieve their climate goals.... |
Job Snapshot
* Role: VP Business Banking Marketing
* Location: Abu Dhabi, UAE
* Industry: Banking
* Function: Marketing Management
* Experience: Senior marketing leadership experience in business banking, SME banking, financial services, or B2B marketing preferred
* Job Type: Full-time
Position Overview
VP Business Banking Marketing in Abu Dhabi, UAE is a senior Banking marketing leadership role focused on end-to-end marketing strategy, acquisition, engagement, retention, cross-sell, and growth for micro, SME, commercial, and ecosystem banking propositions. The position supports First Abu Dhabi Bank (FAB) by positioning the Business Banking segment as a preferred banking partner for UAE businesses through integrated campaigns, data-led customer engagement, and close collaboration with product, digital, analytics, CRM, communications, and distribution teams.
Job Details
Country: UAE
City: Abu Dhabi
Industry: Banking
Function: Marketing Management
Salary: 40000-60000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities
* Lead the end-to-end marketing strategy for FAB’s Business Banking segment across micro, SME, commercial, and ecosystem propositions.
* Design and execute integrated marketing programs that support acquisition, engagement, retention, cross-sell, and revenue growth.
* Position FAB as a preferred banking partner for businesses in the UAE through strong value propositions and targeted market communication.
* Partner closely with Business Banking leadership to align marketing priorities with segment goals, revenue plans, and customer growth objectives.
* Work with Product, Digital, Analytics, CRM, Corporate Communications, and Distribution teams to deliver coordinated marketing initiatives.
* Develop customer-led campaigns that improve awareness, lead generation, product adoption, and relationship deepening.
* Use data, insights, and customer segmentation to improve campaign relevance, conversion performance, and customer lifetime value.
* Support cross-sell strategies across business banking products, digital channels, payments, lending, deposits, and advisory-related solutions.
* Strengthen customer engagement and retention through lifecycle marketing, CRM journeys, and targeted communication programs.
* Collaborate with digital teams to improve online acquisition journeys, campaign landing pages, digital conversion, and self-service adoption.
* Ensure brand messaging, proposition communication, and campaign execution reflect FAB’s competitive differentiation.
* Track campaign performance, marketing KPIs, customer behavior, and business outcomes to refine future activity.
* Lead marketing planning, budget prioritization, agency coordination, and execution governance for Business Banking campaigns.
* Ensure all marketing activities comply with internal policies, regulatory standards, brand guidelines, and communication controls.
* Provide senior-level marketing input for product launches, ecosystem partnerships, customer programs, and strategic business initiatives.
Ideal Profile
* Senior marketing experience in banking, financial services, SME banking, business banking, B2B marketing, or commercial customer segments.
* Strong understanding of UAE business banking customers, including micro, SME, commercial, and ecosystem-led propositions.
* Proven ability to lead marketing strategy, campaign execution, customer acquisition, engagement, retention, and cross-sell programs.
* Experience working with product, digital, analytics, CRM, corporate communications, sales, and distribution teams.
* Strong knowledge of integrated marketing, lifecycle marketing, CRM journeys, customer segmentation, and digital acquisition.
* Commercial mindset with the ability to connect marketing activity to revenue growth, customer value, and business performance.
* Strong leadership skills with the ability to influence senior stakeholders and manage cross-functional priorities.
* Excellent communication skills with the ability to translate business banking propositions into clear customer-facing messages.
* Data-driven approach to campaign planning, performance measurement, optimization, and customer insight.
* Ability to manage multiple campaigns, budgets, agencies, deadlines, and governance requirements in a regulated banking environment.
Skills Set
* Business banking marketing
* SME banking campaigns
* B2B marketing strategy
* Customer acquisition
* Customer engagement
* Customer retention
* Cross-sell marketing
* Integrated marketing programs
* Lifecycle marketing
* CRM journey management
* Digital acquisition
* Marketing analytics
* Customer segmentation
* Campaign performance tracking
* Product marketing
* Proposition development
* Corporate communications coordination
* Distribution channel alignment
* Revenue growth marketing
* Marketing budget management
* Stakeholder management
* Regulatory and brand compliance
Why Join Us
* Lead Business Banking marketing for a major Banking institution in Abu Dhabi, UAE.
* Shape acquisition, engagement, retention, and growth strategies for micro, SME, commercial, and ecosystem banking customers.
* Work closely with senior business leaders, product teams, digital specialists, analytics, CRM, communications, and distribution channels.
* Build high-impact marketing programs that support revenue growth and strengthen FAB’s position in the UAE business banking market.
* Join a trusted financial institution where customer insight, innovation, brand strength, and strategic execution support long-term growth.
About the Company
First Abu Dhabi Bank (FAB) is the UAE’s largest bank and a leading financial institution headquartered in Abu Dhabi. FAB provides retail, corporate, Islamic, investment, global markets, transaction banking, business banking, and digital banking services across regional and international markets, combining financial strength, innovation, governance, and customer-focused solutions to support individuals, businesses, institutions, and communities.
