Identify communication gaps and opportunities for company to increase brand awareness to a higher level and support the development of communication strategies including PR, media, digital and brand event.
Identify needs and priorities on brand building actions.
Being a gate-keeper to ensure brand consistency.
Responsible for defining, managing and executing the media plan in collaboration with the local media agency.
Brief and manage local media agencies based on the corporate defined media guidelines and communication/brand strategy.
Develop PR & Communication strategy for media, press relations, public relations and digital marketing activities to achieve the desired brand outcome for each market.
Plan, manage and monitor the yearly communication, PR & marketing budget.
Execute print advertisement/advertorials and liaise with relevant agencies and advertisement teams to ensure appropriate positioning.
Support digital marketing activities and actively seek new opportunities to promote the brand and increase awareness on different social media channels.
Proof read articles and branding for various communication materials for all distribution channels
Distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information.
Develop print materials and branding strategies for employee use.
Establish an internal communications strategy in conjunction with Business Units.
Ensure organizational initiatives and projects are successfully communicated to employees and stakeholders
Plan, edit and write content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin including the layout of content
Responsible for developing and maintaining good press and public relations to maximize PR coverage and brand exposures of the Tech�s brand across the UAE.
Build and maintain relationships with media, PR agencies, bloggers and local influencers to increase PR coverage, brand and product awareness.
Execute high quality press events when needed.
Actively inform media and key influencers on all subjects relevant to Tech Group with regards to new product and campaign launches, exhibitions, and projects.
Top of the mind recall
Periodic press releases for new businesses/ projects.
Management interviews to be conducted and drafted
Group information to be shared with potential and existing clients regularly.
Ensure that the marketing collateral is updated as per new information.
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