Marketing Manager - School Enrolment Strategy
Posted date [2026-07-27]
(ID: 48697)
 |
GEMS Education is one of the largest and most respected private K-12 education providers in the world, with deep roots in the UAE since 1959. A trusted name in international education, GEMS operates over 47 schools across the Middle East and North Africa, offering a diverse range of British, American, IB, and Indian curricula to more than 115,000 students. Known for its commitment to academic excellence, innovation in teaching, and world-class learning environments, GEMS Education empowers students from all backgrounds to achieve their full potential. Its inclusive and purpose-driven culture supports passionate educators in delivering impactful, future-focused education. Whether you’re an experienced teacher, school leader, or education professional, GEMS Education offers dynamic career growth, continuous professional development, and the chance to be part of a legacy that’s transforming lives through learning.... |
Job Description and Requirements
Marketing Manager - School Enrolment StrategyJob Snapshot
Role: Marketing Manager - School Enrolment Strategy
Location: Dubai, UAE
Industry: Education Management
Function: Marketing / PR / Advertising
Experience: Minimum 5 years of relevant marketing experience
Job Type: Full-time
Position Overview
Marketing Manager - School Enrolment Strategy in Dubai, UAE is an Education Management role focused on building school awareness, generating prospective-family interest and supporting enrolment growth across an assigned cluster. GEMS Education is hiring an experienced marketing professional to create integrated strategies, oversee paid media, manage campaign budgets and strengthen the market positioning of multiple schools.
Job Details
Country: UAE
City: Dubai
Industry: Education Management
Function: Marketing / PR / Advertising
Salary: 18000-28000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The Marketing Manager - School Enrolment Strategy will convert
school priorities into measurable marketing programmes that increase visibility and prospective-family engagement. Working across a cluster of schools, the manager will connect brand positioning, paid media, creative production, enrolment support and performance analysis to improve campaign effectiveness and deliver stronger returns on marketing investment.
Key Responsibilities
* Develop annual marketing plans for assigned schools based on enrolment goals, brand priorities and changing market requirements.
* Translate annual plans into practical quarterly campaigns, activities and delivery schedules.
* Co-lead unique selling proposition workshops with cluster communications leads.
* Define clear and credible brand differentiators for each school.
* Design integrated marketing initiatives that use multiple channels to increase reach, awareness and enquiry generation.
* Align campaign activity with school admission cycles and enrolment patterns.
* Manage annual marketing budgets across the assigned school cluster.
* Track expenditure, campaign efficiency and compliance with approved financial plans.
* Take ownership of marketing performance indicators, campaign returns and enrolment-related outcomes.
* Analyse results and recommend adjustments that improve conversion, reach and cost efficiency.
* Develop paid media plans in collaboration with school teams and shared-service specialists.
* Advise schools on target-audience selection, media channels and campaign coverage.
* Examine prospective-family behaviour, enquiry patterns and enrolment curves.
* Use audience insights to improve campaign timing, messaging and channel investment.
* Lead the concept development and production of promotional campaigns for cluster schools.
* Coordinate with digital, design, communications, enrolment and external agency teams.
* Ensure schools have current photography, video and other creative assets for marketing activity.
* Evaluate the effectiveness of campaign concepts, messaging and visual materials.
* Optimise live campaigns using performance data and stakeholder feedback.
* Produce brochures, fact sheets, presentations and other school marketing collateral.
* Provide sales and enrolment teams with suitable campaign assets and communication materials.
* Promote consistent marketing practices throughout the assigned school cluster.
* Protect GEMS Education and individual school brand standards across all channels.
* Coordinate campaign reviews and obtain stakeholder approval before publication or release.
* Confirm that marketing activity complies with internal policies and applicable regulatory requirements.
* Review vendors, agencies and media partners against strategic and commercial objectives.
* Act as a central contact for external agencies and protect the organisation\'s interests.
* Monitor competitor campaigns, positioning and market activity.
* Share relevant industry trends, audience insights and competitive findings with school teams.
* Recommend improvements to marketing policies, systems and processes.
* Guide school-based marketing representatives and support effective campaign execution.
* Collaborate with cluster business partners and communications leads on school marketing plans.
* Maintain productive relationships with education leaders, enrolment teams and shared-service departments.
* Manage multiple campaigns, deadlines and stakeholder expectations in a matrix organisation.
* Support additional GEMS Education projects and corporate campaigns when required.
Ideal Profile
* Degree in Marketing, Communications, Public Relations or a related discipline is preferred.
* Minimum 5 years of relevant marketing experience.
* Demonstrated experience developing and implementing marketing strategies.
* Strong understanding of performance marketing and campaign optimisation.
* Data-driven approach to audience analysis, budget allocation and return on investment.
* Experience managing paid media plans across relevant digital and traditional channels.
* Ability to connect marketing activity with enquiries, admissions and enrolment outcomes.
* Strong written and verbal communication skills in English.
* Arabic language capability would be advantageous.
* Excellent organisational skills with the ability to manage competing priorities.
* Confidence coordinating creative, digital, communications and enrolment stakeholders.
* Ability to work effectively within a fast-paced matrix organisation.
* Sound commercial judgement and budget-management capability.
* Experience working with external agencies, vendors and media partners.
* Familiarity with design and multimedia tools would be beneficial.
* Education-sector or service-industry marketing experience is preferred.
* Strong attention to brand consistency, campaign approvals and regulatory compliance.
* Collaborative leadership style suitable for guiding school marketing representatives.
Skills Set
* Education marketing
* School enrolment campaigns
* Marketing strategy
* Cluster marketing management
* Brand positioning
* Unique selling proposition development
* Annual marketing planning
* Quarterly campaign planning
* Paid media management
* Performance marketing
* Audience segmentation
* Prospective-family acquisition
* Lead generation
* Enrolment funnel analysis
* Campaign optimisation
* Marketing analytics
* KPI tracking
* Return on investment analysis
* Budget management
* Cross-channel marketing
* Digital advertising
* Media planning
* Creative campaign development
* Marketing collateral production
* Photography and video asset management
* Agency management
* Vendor management
* Competitor analysis
* Market research
* Brand governance
* Stakeholder approvals
* Sales enablement
* Enrolment team support
* Matrix organisation collaboration
* Project management
* English communication
* Multimedia tools
Why Join Us
This opportunity offers responsibility for marketing performance across a portfolio of schools in Dubai\'s competitive Education Management sector. The successful manager will influence school positioning, enrolment growth and campaign investment while collaborating with senior education, communications, digital and admissions stakeholders. The role also provides exposure to high-impact projects within an established international education network.
About the Company
GEMS Education operates a broad network of schools serving diverse communities in the UAE and international markets. Its central and school-based teams work together to strengthen educational delivery, family engagement, brand visibility and sustainable enrolment growth.
Key Responsibilities
* Develop annual marketing plans for assigned schools based on enrolment goals, brand priorities and changing market requirements.
* Translate annual plans into practical quarterly campaigns, activities and delivery schedules.
* Co-lead unique selling proposition workshops with cluster communications leads.
* Define clear and credible brand differentiators for each school.
* Design integrated marketing initiatives that use multiple channels to increase reach, awareness and enquiry generation.
* Align campaign activity with school admission cycles and enrolment patterns.
* Manage annual marketing budgets across the assigned school cluster.
* Track expenditure, campaign efficiency and compliance with approved financial plans.
* Take ownership of marketing performance indicators, campaign returns and enrolment-related outcomes.
* Analyse results and recommend adjustments that improve conversion, reach and cost efficiency.
* Develop paid media plans in collaboration with school teams and shared-service specialists.
* Advise schools on target-audience selection, media channels and campaign coverage.
* Examine prospective-family behaviour, enquiry patterns and enrolment curves.
* Use audience insights to improve campaign timing, messaging and channel investment.
* Lead the concept development and production of promotional campaigns for cluster schools.
* Coordinate with digital, design, communications, enrolment and external agency teams.
* Ensure schools have current photography, video and other creative assets for marketing activity.
* Evaluate the effectiveness of campaign concepts, messaging and visual materials.
* Optimise live campaigns using performance data and stakeholder feedback.
* Produce brochures, fact sheets, presentations and other school marketing collateral.
* Provide sales and enrolment teams with suitable campaign assets and communication materials.
* Promote consistent marketing practices throughout the assigned school cluster.
* Protect GEMS Education and individual school brand standards across all channels.
* Coordinate campaign reviews and obtain stakeholder approval before publication or release.
* Confirm that marketing activity complies with internal policies and applicable regulatory requirements.
* Review vendors, agencies and media partners against strategic and commercial objectives.
* Act as a central contact for external agencies and protect the organisation\'s interests.
* Monitor competitor campaigns, positioning and market activity.
* Share relevant industry trends, audience insights and competitive findings with school teams.
* Recommend improvements to marketing policies, systems and processes.
* Guide school-based marketing representatives and support effective campaign execution.
* Collaborate with cluster business partners and communications leads on school marketing plans.
* Maintain productive relationships with education leaders, enrolment teams and shared-service departments.
* Manage multiple campaigns, deadlines and stakeholder expectations in a matrix organisation.
* Support additional GEMS Education projects and corporate campaigns when required.
Ideal Profile
* Degree in Marketing, Communications, Public Relations or a related discipline is preferred.
* Minimum 5 years of relevant marketing experience.
* Demonstrated experience developing and implementing marketing strategies.
* Strong understanding of performance marketing and campaign optimisation.
* Data-driven approach to audience analysis, budget allocation and return on investment.
* Experience managing paid media plans across relevant digital and traditional channels.
* Ability to connect marketing activity with enquiries, admissions and enrolment outcomes.
* Strong written and verbal communication skills in English.
* Arabic language capability would be advantageous.
* Excellent organisational skills with the ability to manage competing priorities.
* Confidence coordinating creative, digital, communications and enrolment stakeholders.
* Ability to work effectively within a fast-paced matrix organisation.
* Sound commercial judgement and budget-management capability.
* Experience working with external agencies, vendors and media partners.
* Familiarity with design and multimedia tools would be beneficial.
* Education-sector or service-industry marketing experience is preferred.
* Strong attention to brand consistency, campaign approvals and regulatory compliance.
* Collaborative leadership style suitable for guiding school marketing representatives.
Skills Set
* Education marketing
* School enrolment campaigns
* Marketing strategy
* Cluster marketing management
* Brand positioning
* Unique selling proposition development
* Annual marketing planning
* Quarterly campaign planning
* Paid media management
* Performance marketing
* Audience segmentation
* Prospective-family acquisition
* Lead generation
* Enrolment funnel analysis
* Campaign optimisation
* Marketing analytics
* KPI tracking
* Return on investment analysis
* Budget management
* Cross-channel marketing
* Digital advertising
* Media planning
* Creative campaign development
* Marketing collateral production
* Photography and video asset management
* Agency management
* Vendor management
* Competitor analysis
* Market research
* Brand governance
* Stakeholder approvals
* Sales enablement
* Enrolment team support
* Matrix organisation collaboration
* Project management
* English communication
* Multimedia tools
Why Join Us
This opportunity offers responsibility for marketing performance across a portfolio of schools in Dubai\'s competitive Education Management sector. The successful manager will influence school positioning, enrolment growth and campaign investment while collaborating with senior education, communications, digital and admissions stakeholders. The role also provides exposure to high-impact projects within an established international education network.
About the Company
GEMS Education operates a broad network of schools serving diverse communities in the UAE and international markets. Its central and school-based teams work together to strengthen educational delivery, family engagement, brand visibility and sustainable enrolment growth.
