Parent Relations Executive - School Engagement
Posted date [2026-08-20]
(ID: 49906)
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GEMS Education is one of the largest and most respected private K-12 education providers in the world, with deep roots in the UAE since 1959. A trusted name in international education, GEMS operates over 47 schools across the Middle East and North Africa, offering a diverse range of British, American, IB, and Indian curricula to more than 115,000 students. Known for its commitment to academic excellence, innovation in teaching, and world-class learning environments, GEMS Education empowers students from all backgrounds to achieve their full potential. Its inclusive and purpose-driven culture supports passionate educators in delivering impactful, future-focused education. Whether you’re an experienced teacher, school leader, or education professional, GEMS Education offers dynamic career growth, continuous professional development, and the chance to be part of a legacy that’s transforming lives through learning.... |
Job Description and Requirements
Parent Relations Executive - School EngagementJob Snapshot
Role: Parent Relations Executive - School Engagement
Location: Dubai, United Arab Emirates
Industry: Education Management
Function: Public Relations
Experience: Minimum 2 years
Job Type: Full-time
Position Overview
The Parent Relations Executive - School Engagement position in Dubai, United Arab Emirates is an Education Management opportunity supporting enrolment, parent communication and community participation at a GEMS Founders school. GEMS Education is hiring a customer-focused professional to strengthen relationships with current and prospective families while promoting the school\'s British curriculum and educational offering.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Education Management
Function: Public Relations
Salary: 7000-11000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The Parent Relations Executive serves as a central connection between school leadership, admissions personnel and the parent
community. The role supports enrolment by presenting the school professionally, responding to family needs and maintaining informative communication channels. Strong relationships and consistent service also help improve student retention and encourage parents to participate actively in school life.
Key Responsibilities
* Act as an accessible point of contact for current and prospective parents.
* Develop trusted working relationships with families across the school community.
* Coordinate and lead school tours for prospective parents and visitors.
* Present the school\'s curriculum, facilities and distinguishing features accurately.
* Follow up with tour participants and support their progression through the enrolment process.
* Contribute to the achievement of annual admissions and enrolment targets.
* Manage daily Front of House and reception service standards.
* Ensure parents receive professional support across telephone, email, digital and in-person channels.
* Resolve routine concerns and coordinate complex cases with the appropriate school team.
* Keep the Principal informed about significant parent feedback and relationship matters.
* Develop newsletters and other communications covering school activities and announcements.
* Maintain accurate and current information across parent-facing communication channels.
* Plan events that encourage family participation in school activities and celebrations.
* Coordinate community initiatives that strengthen connections between parents and the school.
* Gather stories, achievements and photographs for internal and external communication.
* Prepare appropriate content for the school website, newsletters and on-campus displays.
* Create and schedule content for approved social media platforms.
* Manage school activity across Instagram, Facebook and other relevant channels.
* Ensure published content follows safeguarding, consent and brand requirements.
* Conduct surveys to understand the experiences of new and existing parents.
* Analyze survey responses and prepare recommendations for school leadership.
* Work with the Principal and corporate marketing team on the school marketing strategy.
* Support campaigns designed to generate inquiries and convert suitable families.
* Review marketing materials regularly and replace outdated information.
* Maintain records of inquiries, tours, enrolment activity and engagement outcomes.
* Use data to evaluate communication effectiveness and parent-service quality.
Ideal Profile
A BA, BSc or another relevant college degree from a recognized institution is desirable. Applicants should have at least two years of experience in customer service, parent relations, admissions, hospitality, community engagement or a comparable people-facing position.
Proven success meeting sales or enrolment targets is mandatory. The role requires an effective written and spoken communicator who can influence stakeholders, manage sensitive relationships and operate confidently in a diverse environment. Flexibility during busy admissions and event periods is important.
Skills Set
* Parent relationship management
* School admissions support
* Enrolment conversion
* School-tour delivery
* Front of House management
* Customer service
* Community engagement
* Event coordination
* Newsletter development
* Website content management
* Social media content creation
* Instagram and Facebook management
* School marketing support
* Survey design and analysis
* Parent-feedback reporting
* Lead and inquiry tracking
* Microsoft Office
* Google Workspace
* Digital presentations
* Data analysis
* Brand-consistency monitoring
* Stakeholder communication
* Time and workload management
Why Join Us
This role offers broad exposure to admissions, customer experience, communications and community engagement within a growing school environment. It provides a pathway toward leadership opportunities in parent relations, enrolment or education marketing. The GEMS network also offers the stability and professional reach of an established international Education Management organization.
About the Company
GEMS Education operates schools across Dubai and international markets. The GEMS Founders brand delivers British curriculum education to diverse communities with an emphasis on accessibility, academic development and strong family partnerships. Its school teams work closely with parents to support enrolment, student retention and an active community culture.
Key Responsibilities
* Act as an accessible point of contact for current and prospective parents.
* Develop trusted working relationships with families across the school community.
* Coordinate and lead school tours for prospective parents and visitors.
* Present the school\'s curriculum, facilities and distinguishing features accurately.
* Follow up with tour participants and support their progression through the enrolment process.
* Contribute to the achievement of annual admissions and enrolment targets.
* Manage daily Front of House and reception service standards.
* Ensure parents receive professional support across telephone, email, digital and in-person channels.
* Resolve routine concerns and coordinate complex cases with the appropriate school team.
* Keep the Principal informed about significant parent feedback and relationship matters.
* Develop newsletters and other communications covering school activities and announcements.
* Maintain accurate and current information across parent-facing communication channels.
* Plan events that encourage family participation in school activities and celebrations.
* Coordinate community initiatives that strengthen connections between parents and the school.
* Gather stories, achievements and photographs for internal and external communication.
* Prepare appropriate content for the school website, newsletters and on-campus displays.
* Create and schedule content for approved social media platforms.
* Manage school activity across Instagram, Facebook and other relevant channels.
* Ensure published content follows safeguarding, consent and brand requirements.
* Conduct surveys to understand the experiences of new and existing parents.
* Analyze survey responses and prepare recommendations for school leadership.
* Work with the Principal and corporate marketing team on the school marketing strategy.
* Support campaigns designed to generate inquiries and convert suitable families.
* Review marketing materials regularly and replace outdated information.
* Maintain records of inquiries, tours, enrolment activity and engagement outcomes.
* Use data to evaluate communication effectiveness and parent-service quality.
Ideal Profile
A BA, BSc or another relevant college degree from a recognized institution is desirable. Applicants should have at least two years of experience in customer service, parent relations, admissions, hospitality, community engagement or a comparable people-facing position.
Proven success meeting sales or enrolment targets is mandatory. The role requires an effective written and spoken communicator who can influence stakeholders, manage sensitive relationships and operate confidently in a diverse environment. Flexibility during busy admissions and event periods is important.
Skills Set
* Parent relationship management
* School admissions support
* Enrolment conversion
* School-tour delivery
* Front of House management
* Customer service
* Community engagement
* Event coordination
* Newsletter development
* Website content management
* Social media content creation
* Instagram and Facebook management
* School marketing support
* Survey design and analysis
* Parent-feedback reporting
* Lead and inquiry tracking
* Microsoft Office
* Google Workspace
* Digital presentations
* Data analysis
* Brand-consistency monitoring
* Stakeholder communication
* Time and workload management
Why Join Us
This role offers broad exposure to admissions, customer experience, communications and community engagement within a growing school environment. It provides a pathway toward leadership opportunities in parent relations, enrolment or education marketing. The GEMS network also offers the stability and professional reach of an established international Education Management organization.
About the Company
GEMS Education operates schools across Dubai and international markets. The GEMS Founders brand delivers British curriculum education to diverse communities with an emphasis on accessibility, academic development and strong family partnerships. Its school teams work closely with parents to support enrolment, student retention and an active community culture.
