Parent Relations Executive - GEMS Education – Dubai, UAE
Position Overview
Parent Relations Executive at GEMS Education in Dubai supports the development of a strong and engaged parent community while ensuring excellent customer service and communication between the school and families. The role focuses on parent engagement, school promotion, enrolment support, and managing front-of-house operations to enhance the overall school experience for students and parents.
Job Details
Country: UAE
City: Dubai
Industry: Education
Function: Customer Support-Client Care
Salary: 9000–13000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities
* Coordinate and conduct school tours for prospective parents and visitors, presenting the school’s values and academic offerings.
* Manage front-of-house and reception operations to ensure professional and responsive customer service.
* Support enrolment targets by assisting prospective parents through the admissions and information process.
* Organize parent and community events that strengthen engagement with the school community.
* Develop and maintain school communication channels including newsletters and parent updates.
* Provide stories, updates, and promotional material highlighting school achievements for internal and external communication.
* Work with school leadership and marketing teams to support enrolment campaigns and marketing initiatives.
* Conduct surveys with new parents and analyse feedback to improve enrolment processes and parent experience.
* Maintain effective communication with parents to resolve concerns, complaints, or enquiries promptly.
* Assist with planning and implementing events and activities that support student recruitment and retention.
Ideal Profile
* Bachelor’s degree from a recognised university is preferred.
* Minimum two years of experience in a customer service, marketing, or parent relations role.
* Proven ability to meet sales or enrolment targets in a service-oriented environment.
* Strong relationship management skills with the ability to build trust with parents and stakeholders.
* Excellent written and verbal communication skills.
* Ability to work effectively within diverse and multicultural environments.
Skills Set
* Customer service and relationship management
* School enrolment support and marketing coordination
* Event planning and community engagement
* Communication and stakeholder management
* Administrative and front office operations
* Data analysis and reporting
Why Join Us
* Competitive tax-free salary and attractive benefits package.
* Opportunity to work within a globally recognized education network.
* Professional development and career advancement opportunities.
* Collaborative and multicultural school environment.
* Access to GEMS Rewards programme offering lifestyle and retail discounts.
About the Company
GEMS Education is one of the world’s leading international education providers headquartered in Dubai with more than 60 years of experience delivering high-quality learning. The organization operates a global network of schools educating students from over 176 nationalities. GEMS Education focuses on academic excellence, innovation in teaching, and building strong school communities that support student success.



