VP Digital Strategy and Product Marketing – Dubai, UAE
Posted date [2025-09-22]
(ID: 37823)
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Here’s a rewritten and optimized version of the GEMS Education company profile tailored for job seekers, using attractive keywords and SEO-friendly phrasing:
About the company GEMS Education is one of the largest and most respected private K-12 education providers in the world, with deep roots in the UAE since 1959. A trusted name in international education, GEMS operates over 47 schools across the Middle East and North Africa, offering a diverse range of British, American, IB, and Indian curricula to more than 115,000 students. Known for its commitment to academic excellence, innovation in teaching, and world-class learning environments, GEMS Education empowers students from all backgrounds to achieve their full potential. Its inclusive and purpose-driven culture supports passionate educators in delivering impactful, future-focused education. Whether you’re an experienced teacher, school leader, or education professional, GEMS Education offers dynamic career growth, continuous professional development, and the chance to be part of a legacy that’s transforming lives through learning.... |
VP Digital Strategy and Product Marketing – Dubai, UAE
Position Overview
GEMS Education is hiring a VP Digital Strategy and Product Marketing to lead digital marketing, performance marketing, product marketing, and MarTech initiatives. The role ensures digital channels, platforms, and campaigns are optimized for enrolments and engagement, while driving innovation and measurable ROI across the organization.
Location: UAE
Location: Dubai
Industry: Education / Teaching / Training
Function: Digital Marketing / content development
Salary: 50000–65000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time
Job Details
* Develop and execute the digital marketing strategy across paid, owned, and earned channels
* Lead and optimize the MarTech ecosystem including CRM, automation, and analytics
* Oversee performance marketing campaigns aligned to enrolment KPIs and ROI targets
* Manage product marketing across digital platforms such as apps, websites, portals, and CRM systems
* Collaborate with brand, PR, and creative teams to deliver integrated digital-first campaigns
* Ensure accurate tracking, attribution, and reporting of all digital activities
* Pilot innovative digital tools, channels, and formats to drive engagement and enrolments
* Partner with technology providers and agencies to maximize performance and value delivery
* Build frameworks and playbooks to ensure consistent digital excellence across schools
Ideal Profile
* Bachelor’s or Master’s degree in Marketing, Business, or Digital Media
* 12–15 years of leadership experience in digital marketing, performance marketing, or product marketing
* Proven record of delivering ROI-focused digital campaigns and digital product adoption
* Strong knowledge of CRM, automation tools, MarTech, and analytics platforms
* Expertise in performance marketing and digital product management for apps, websites, and portals
* Strong data analysis skills to translate insights into actionable strategies
* Collaborative leader with ability to influence senior stakeholders and manage large teams
* Future-focused mindset with knowledge of emerging digital trends and technologies
Why Join Us
At GEMS Education, you will play a pivotal role in advancing digital excellence, driving enrolments, and enhancing customer experiences across one of the world’s largest private school networks. This position provides the opportunity to innovate and shape the future of digital marketing in education.
About the Company
GEMS Education is a global private school network headquartered in Dubai, UAE, offering world-class education across multiple curricula. With a focus on innovation, quality, and student success, GEMS schools are recognized for preparing students for higher education and global careers while delivering exceptional learning experiences.
Position Overview
GEMS Education is hiring a VP Digital Strategy and Product Marketing to lead digital marketing, performance marketing, product marketing, and MarTech initiatives. The role ensures digital channels, platforms, and campaigns are optimized for enrolments and engagement, while driving innovation and measurable ROI across the organization.
Location: UAE
Location: Dubai
Industry: Education / Teaching / Training
Function: Digital Marketing / content development
Salary: 50000–65000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time
Job Details
* Develop and execute the digital marketing strategy across paid, owned, and earned channels
* Lead and optimize the MarTech ecosystem including CRM, automation, and analytics
* Oversee performance marketing campaigns aligned to enrolment KPIs and ROI targets
* Manage product marketing across digital platforms such as apps, websites, portals, and CRM systems
* Collaborate with brand, PR, and creative teams to deliver integrated digital-first campaigns
* Ensure accurate tracking, attribution, and reporting of all digital activities
* Pilot innovative digital tools, channels, and formats to drive engagement and enrolments
* Partner with technology providers and agencies to maximize performance and value delivery
* Build frameworks and playbooks to ensure consistent digital excellence across schools
Ideal Profile
* Bachelor’s or Master’s degree in Marketing, Business, or Digital Media
* 12–15 years of leadership experience in digital marketing, performance marketing, or product marketing
* Proven record of delivering ROI-focused digital campaigns and digital product adoption
* Strong knowledge of CRM, automation tools, MarTech, and analytics platforms
* Expertise in performance marketing and digital product management for apps, websites, and portals
* Strong data analysis skills to translate insights into actionable strategies
* Collaborative leader with ability to influence senior stakeholders and manage large teams
* Future-focused mindset with knowledge of emerging digital trends and technologies
Why Join Us
At GEMS Education, you will play a pivotal role in advancing digital excellence, driving enrolments, and enhancing customer experiences across one of the world’s largest private school networks. This position provides the opportunity to innovate and shape the future of digital marketing in education.
About the Company
GEMS Education is a global private school network headquartered in Dubai, UAE, offering world-class education across multiple curricula. With a focus on innovation, quality, and student success, GEMS schools are recognized for preparing students for higher education and global careers while delivering exceptional learning experiences.
