Cumberland Poultry and Farm Industry is a family-owned and family-run farm for three generations. Starting with in the 1955s, it has stayed in the family ever since. As a family, we offering more than 350 products to retail grocers, distributors, restaurants, and institutions throughout Canada, the USA and Austrian, and around the world.
Setting sales and marketing KPI's to manage activity within the team.
Working with sales executives on approaches to building business.
Training the sales team on sales techniques and giving advice.
Ensuring the sales team update the CRM effectively with all appropriate data.
Performance managing under performing members of the sales team.
Overseeing all marketing activity and ensuring it fits with the marketing strategy.
Sending marketing emails to customers via the CRM.
Managing the company's social media accounts and posting relevant content.
Arranging for the company to attend relevant industry events and conferences.
Reporting on activities towards targets to the company directors.
Researching potential target industries and customers.
Attending meetings with customers alongside sales consultants.
Marketing and Sales Manager Skills and Qualifications:
Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services
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