Audience & Data Analyst Job Vacancy in Saudi Arabia
Posted date [2022-09-02]   (ID: 23002)
Gulf and UAE company jobs
Guinness, {a Diageo Group} is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Sales in 2011 amounted to 850 million liters (190,000,000 imp gal). In spite of declining consumption since 2001, it is one of the best-selling alcoholic drinks worldwide where Guinness & Co. Brewery makes almost â¬2 billion worth of beer annually. Every day, over 27,000 talented people come together to create the magic behind our much-loved brands. From iconic names to innovative newcomers â the brands weâre building are rooted in culture and local communities. Our ambition is to be one of the best performing; most trusted and most respected consumer products companies in the world. Our founders were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and youâll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, youâll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and youâll be empowered to be you. Just bring your ambition, curiosity and ideas, and weâll celebrate your work and help you reach your fullest potential....

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothings changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing; most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people. Feel inspired? Then this may be the opportunity for you.

Job Description
Collect Guinness consumer data will be the key to connect with them; we are looking for a brilliant Audience and Data Analyst to help us build projects and initiatives that enable us to capture data from our consumers in the different channels (on/off) and experiences. You will work with the brands and teams to define the way you will be working, define objectives and measure the progress of the results, you will also be responsible for defining the data activation journeys. Your mission will be to build the processes and routines across the various teams that allow the data capture demeanor to become part of the plans and strategies. You will ensure that data capture and usage processes comply the global data storage and privacy guidelines.

Key Responsibilities
You will handle all data and reporting while also advising and giving insight for decision making on A&P investment including Digital Media.
Build the way of work, process, and methodologies to collect consumer data, routines, monitoring, reports, and dashboards.
Work closely with Brands, agencies, trade marketing, cultural teams to identify data collection opportunities, build strategies and define short, medium and long term plans.
Work with partners, agencies, vendors, sponsorships to build and negotiate 2nd party data deals.
Recommend and develop business cases for new platforms/partners to help us to collect or improve our data base and enrich the consumer profiles.
Own the creation of the assets need it for he data capture initiatives such as sites, landing pages, apps, gamification and ensure the accurate connection with CDP based on the privacy guidelines, handle vendor/agency responsible of the development to ensure the accomplishment of the result in time and form.
Be the CDP owner, ensure all the consumer data sources are accurately connected with CDP platform. (Quality assurance), validate the data it is clean and standardized.
Responsible for the utilization, management & tracking of available consumer data assets.
Ensure that 1st party audiences are deployed as needed by the business, including confirmation of seed/scaling in activation platforms (Sales Force Marketing Cloud, Facebook, DSPs etc), and reporting out on usage (in partnership with Performance Manager).
You will be responsible for partnering with internal data partners and Global to ensure all end-destinations required for data activation are appropriately built, integrated and quality checked.
Post Details
Job Title Audience & Data Analyst
Description From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothings changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing; most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people. Feel inspired? Then this may be the opportunity for you.

Job Description
Collect Guinness consumer data will be the key to connect with them; we are looking for a brilliant Audience and Data Analyst to help us build projects and initiatives that enable us to capture data from our consumers in the different channels (on/off) and experiences. You will work with the brands and teams to define the way you will be working, define objectives and measure the progress of the results, you will also be responsible for defining the data activation journeys. Your mission will be to build the processes and routines across the various teams that allow the data capture demeanor to become part of the plans and strategies. You will ensure that data capture and usage processes comply the global data storage and privacy guidelines.

Key Responsibilities
You will handle all data and reporting while also advising and giving insight for decision making on A&P investment including Digital Media.
Build the way of work, process, and methodologies to collect consumer data, routines, monitoring, reports, and dashboards.
Work closely with Brands, agencies, trade marketing, cultural teams to identify data collection opportunities, build strategies and define short, medium and long term plans.
Work with partners, agencies, vendors, sponsorships to build and negotiate 2nd party data deals.
Recommend and develop business cases for new platforms/partners to help us to collect or improve our data base and enrich the consumer profiles.
Own the creation of the assets need it for he data capture initiatives such as sites, landing pages, apps, gamification and ensure the accurate connection with CDP based on the privacy guidelines, handle vendor/agency responsible of the development to ensure the accomplishment of the result in time and form.
Be the CDP owner, ensure all the consumer data sources are accurately connected with CDP platform. (Quality assurance), validate the data it is clean and standardized.
Responsible for the utilization, management & tracking of available consumer data assets.
Ensure that 1st party audiences are deployed as needed by the business, including confirmation of seed/scaling in activation platforms (Sales Force Marketing Cloud, Facebook, DSPs etc), and reporting out on usage (in partnership with Performance Manager).
You will be responsible for partnering with internal data partners and Global to ensure all end-destinations required for data activation are appropriately built, integrated and quality checked.
Job Start Date 2022-08-29
Salary from 17000.00
Salary to 26000.00
Number of Vacancies 16
Location Job Location -> Saudi Arabia
Location City Jeddah
    
Desired Candidate's Profile
Gender No Preference
Nationality Nationality -> No Preference
Candidate Current Location
Work Experience
Candidate Profile Description Win through execution: You have passion, drive and demeanor to make things happen. You are flexible pivoting following your clients and team member's agenda, but once defined and committed you follow-up and own execution to deliver actions and results on time in full.
Invest in talent: You are part of digital transformation, and you lead by teaching and evangelizing all teams to know more about the impact of the data from consumers.
Shape the future: You are a self-starter at heart. You create your own path forward, you are experienced building cases to get agreement and engagement from key partners and you are driven by the bigger ambition of becoming a data centric company, moving your way around to get there.
Inspire through purpose: You have validated capabilities to Influence and inspire the organization and partners at different levels to move forward and get to a common ambition.

Qualifications and Experience Required:
Minimum HND or Degree in in Mathematics, Statistics, Business, Computer science, Information management, or Economics.
Experience opening / starting the data, analytics capability in CPG or similar companies
Proven and consistent experience working in digital; must have expertise across technology and data.
Proficiency in marketing technology platforms, specifically digital analytics, experimentation, personalization and marketing automation.
Proficiency in advertising technology and related platforms, primarily around CDPs, DMPs, DSPs,

Collaborator leadership skills across internal, agency and software vendors.
Experience in driving business and customer use cases powered by data and technology.
A data driven profile that is also commercially minded, with strong analytical skills. Experience creating dashboards for metrics reporting.
Hands-on experience managing an initiative from start to finish.
Superb communication and presentation skills.
Job Classification
Job Type Job Type -> Full-time
Industry Type Job Industry -> Food & Beverages
Job Function Job Functions -> Database Administration
Employers Details
Company Guinness
Contact Person Andrew Smith
Designation HR Manager
Telephone 009200 09460
Email




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