Director - Digital and CRM
Posted date [2026-09-23]
(ID: 52362)
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Atlantis Dubai is located at the centre of the famous Palm Island, in one of the world’s most cosmopolitan cities, Dubai. The resort truly embodies an integrated entertainment destination concept with its innovative awe-inspiring experiences across stay, food & beverage, nightlife, attractions and wellness. |
Job Description and Requirements
Director - Digital and CRMJob Snapshot
Role: Director - Digital and CRM
Location: Dubai, UAE
Industry: Hospitality
Function: Marketing Management
Experience: Minimum 8 years in a senior digital leadership role
Job Type: Full Time
Position Overview
Atlantis Resorts is seeking an experienced Director - Digital and CRM in Dubai, UAE to lead the digital ecosystem and customer engagement strategy across Atlantis Dubai. Reporting to the Executive Director of Marketing, this senior leadership position oversees Digital Channels, Guest-Facing Technology, Data Analytics and CRM, bringing technology, customer data and digital experiences together to strengthen engagement, loyalty and commercial performance.
Job Details
Country: UAE
City: Dubai
Industry: Hospitality
Function: Marketing Management
Salary: Not disclosed
Gender: No Preference
Candidate Nationality: Not specified
Job Type: Full Time
Work Arrangement: On-site
About the Role
The Director - Digital and CRM will take strategic and hands-on ownership of the end-to-end digital guest journey across one of the
world\'s leading integrated resort destinations.
You will lead a high-performing team responsible for the continued evolution of websites, mobile applications, booking journeys, CRM infrastructure, customer data platforms and guest-facing digital technologies. The role requires close collaboration with Marketing, Commercial, Operations, IT and Corporate teams to identify opportunities for better personalization, conversion, retention, loyalty and guest satisfaction.
Digital Leadership and Strategy
* Lead Atlantis Dubai\'s digital ecosystem and customer engagement strategy.
* Oversee Digital Channels, Guest-Facing Technology, Data Analytics and CRM teams.
* Own and continuously improve the end-to-end digital guest journey.
* Guide the evolution of websites, mobile applications and online booking experiences.
* Shape digital product roadmaps in line with customer and commercial priorities.
* Lead CRM programs and the development of customer data capabilities.
* Oversee customer data platforms and associated digital technologies.
* Identify opportunities to improve personalization, conversion, loyalty and customer retention.
* Use analytics and performance data to guide business and customer-experience decisions.
* Drive continuous innovation across digital platforms and guest-facing technologies.
Technology and Performance
The role requires strong understanding of enterprise CMS and CRM platforms, customer data platforms, analytics tools and complex system integrations. You will work across technical and commercial disciplines to ensure digital capabilities support measurable business objectives.
You will also oversee digital performance optimisation, SEO, conversion rate optimisation, customer acquisition and customer journey management. Developing dashboards, reporting frameworks and performance measurement strategies will form an important part of translating data into actionable business insights.
About You
You are a strategic and technically capable digital leader with at least eight years of experience in a senior digital leadership role. You have proven experience managing digital platforms, CRM programs and customer data initiatives within a large and complex organization.
You should bring experience with mobile applications, digital product roadmaps, enterprise technology platforms and complex integrations. Strong analytical capability is essential, together with the ability to convert data into practical commercial and customer-experience decisions.
Exceptional stakeholder management and project leadership skills are required. You should also have demonstrated success building, coaching and developing high-performing teams and be comfortable communicating technical concepts, business cases and performance results to senior stakeholders.
Excellent written and verbal English communication skills are required. Previous experience within hospitality, travel, luxury or another customer-centric industry is highly advantageous.
Working at Atlantis
Atlantis offers a competitive tax-free salary paid in UAE Dirhams, together with food and beverage privileges, discounted rates across Kerzner properties worldwide, comprehensive health insurance with dental coverage, annual flights home, life insurance, an incentive programme, and colleague wellness and social initiatives.
Colleagues also have access to professional training, learning and development, career mobility and internal growth opportunities across the Kerzner portfolio.
About Atlantis Dubai
Atlantis Dubai is part of Kerzner International and brings together Atlantis, The Palm and Atlantis The Royal. More than 6,000 colleagues representing 129 nationalities work across the two resorts, with shared teams and operational functions supporting their luxury hospitality and guest experiences.
You will lead a high-performing team responsible for the continued evolution of websites, mobile applications, booking journeys, CRM infrastructure, customer data platforms and guest-facing digital technologies. The role requires close collaboration with Marketing, Commercial, Operations, IT and Corporate teams to identify opportunities for better personalization, conversion, retention, loyalty and guest satisfaction.
Digital Leadership and Strategy
* Lead Atlantis Dubai\'s digital ecosystem and customer engagement strategy.
* Oversee Digital Channels, Guest-Facing Technology, Data Analytics and CRM teams.
* Own and continuously improve the end-to-end digital guest journey.
* Guide the evolution of websites, mobile applications and online booking experiences.
* Shape digital product roadmaps in line with customer and commercial priorities.
* Lead CRM programs and the development of customer data capabilities.
* Oversee customer data platforms and associated digital technologies.
* Identify opportunities to improve personalization, conversion, loyalty and customer retention.
* Use analytics and performance data to guide business and customer-experience decisions.
* Drive continuous innovation across digital platforms and guest-facing technologies.
Technology and Performance
The role requires strong understanding of enterprise CMS and CRM platforms, customer data platforms, analytics tools and complex system integrations. You will work across technical and commercial disciplines to ensure digital capabilities support measurable business objectives.
You will also oversee digital performance optimisation, SEO, conversion rate optimisation, customer acquisition and customer journey management. Developing dashboards, reporting frameworks and performance measurement strategies will form an important part of translating data into actionable business insights.
About You
You are a strategic and technically capable digital leader with at least eight years of experience in a senior digital leadership role. You have proven experience managing digital platforms, CRM programs and customer data initiatives within a large and complex organization.
You should bring experience with mobile applications, digital product roadmaps, enterprise technology platforms and complex integrations. Strong analytical capability is essential, together with the ability to convert data into practical commercial and customer-experience decisions.
Exceptional stakeholder management and project leadership skills are required. You should also have demonstrated success building, coaching and developing high-performing teams and be comfortable communicating technical concepts, business cases and performance results to senior stakeholders.
Excellent written and verbal English communication skills are required. Previous experience within hospitality, travel, luxury or another customer-centric industry is highly advantageous.
Working at Atlantis
Atlantis offers a competitive tax-free salary paid in UAE Dirhams, together with food and beverage privileges, discounted rates across Kerzner properties worldwide, comprehensive health insurance with dental coverage, annual flights home, life insurance, an incentive programme, and colleague wellness and social initiatives.
Colleagues also have access to professional training, learning and development, career mobility and internal growth opportunities across the Kerzner portfolio.
About Atlantis Dubai
Atlantis Dubai is part of Kerzner International and brings together Atlantis, The Palm and Atlantis The Royal. More than 6,000 colleagues representing 129 nationalities work across the two resorts, with shared teams and operational functions supporting their luxury hospitality and guest experiences.
