Director of Wellness - AWAKEN Operations
Posted date [2026-08-04]
(ID: 49086)
 |
Atlantis Dubai is located at the centre of the famous Palm Island, in one of the world’s most cosmopolitan cities, Dubai. The resort truly embodies an integrated entertainment destination concept with its innovative awe-inspiring experiences across stay, food & beverage, nightlife, attractions and wellness. |
Job Description and Requirements
Director of Wellness - AWAKEN OperationsJob Snapshot
Role: Director of Wellness - AWAKEN Operations
Location: Dubai, United Arab Emirates
Industry: Hospitality
Function: Business Unit Management
Experience: Senior leadership experience in luxury wellness required
Job Type: Full-time
Position Overview
The Director of Wellness - AWAKEN Operations position in Dubai, United Arab Emirates, is an executive leadership opportunity within the Hospitality industry. Atlantis The Palm seeks a commercially focused wellness leader to direct strategy, operations, innovation, guest experience, and financial performance across Spa, Fitness, Beauty, Membership, Retail, and wellness programming.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Hospitality
Function: Business Unit Management
Salary: AED 35000-55000 per month
Estimated salary range based on similar jobs in Dubai; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The Director of Wellness shapes the continued evolution of AWAKEN Wellness as a leading luxury destination.
Working with senior resort leadership and commercial functions, the position balances brand vision, emerging wellness trends, guest expectations, team capability, operating standards, and sustainable profitability.
Key Responsibilities
* Establish the strategic direction of the wellness division.
* Oversee Spa, Fitness, Beauty, Retail, Membership, and wellness-experience operations.
* Translate the Atlantis brand vision into clear operational and commercial priorities.
* Maintain exceptional luxury standards throughout the guest wellness journey.
* Monitor guest feedback and implement improvements that strengthen satisfaction.
* Develop distinctive wellness concepts, programs, and personalized experiences.
* Evaluate market trends in longevity, fitness, spa, beauty, retail, and lifestyle services.
* Build partnerships that enhance the resort\'s wellness positioning.
* Drive revenue across treatments, memberships, retail products, programs, and additional services.
* Develop pricing and revenue-optimization strategies.
* Prepare and manage departmental budgets.
* Lead forecasting, financial planning, cost control, and profitability analysis.
* Review operating performance and take corrective action when targets are not achieved.
* Establish meaningful commercial and guest-experience indicators.
* Lead a large, multidisciplinary wellness organization.
* Recruit, inspire, coach, and develop managers and specialist colleagues.
* Create succession plans and professional-development pathways.
* Foster collaboration, accountability, innovation, and service excellence.
* Partner with Revenue, Marketing, Sales, Finance, Human Resources, and Operations.
* Align promotional activity with capacity, pricing, and revenue objectives.
* Ensure efficient scheduling, resource allocation, inventory, and facility utilization.
* Maintain compliance with health, safety, regulatory, and company requirements.
* Protect service consistency through effective procedures and quality controls.
* Present wellness performance, risks, plans, and opportunities to senior leadership.
* Balance long-term strategy with visible and hands-on operational leadership.
Ideal Profile
* Proven senior leadership experience in luxury wellness, spa, hospitality, or integrated resort operations.
* Demonstrated success leading spa, fitness, beauty, retail, membership, or lifestyle functions.
* Strong record of increasing revenue and departmental profitability.
* Experience improving guest satisfaction within a luxury environment.
* Able to lead large and multidisciplinary professional teams.
* Strong commercial understanding of budgets, forecasts, pricing, and revenue optimization.
* Current knowledge of international wellness trends and evolving guest expectations.
* Familiarity with memberships, retail, longevity, and experiential wellness concepts.
* Visionary thinker who can convert new ideas into commercially viable operations.
* Comfortable balancing strategic responsibility with direct operational involvement.
* Exceptional communication, stakeholder-management, and presentation skills.
* Experienced in building partnerships across internal and external organizations.
* Passionate about innovative wellness experiences and team development.
* Decisive, accountable, collaborative, and guest-focused.
Skills Set
* Wellness strategy
* Spa operations
* Fitness operations
* Beauty services
* Wellness programming
* Membership management
* Wellness retail
* Luxury guest experience
* Revenue growth
* Revenue optimization
* Pricing strategy
* Budgeting
* Forecasting
* Financial planning
* Profitability management
* Market-trend analysis
* Longevity concepts
* Experience development
* Strategic partnerships
* Multidisciplinary leadership
* Succession planning
* Team development
* Stakeholder management
* Regulatory compliance
* Health and safety
Why Join Us
The role offers a competitive tax-free salary in UAE Dirhams, medical insurance with dental coverage, annual home flights, life insurance, incentive opportunities, dining privileges, and discounted stays throughout the Kerzner portfolio. It also provides executive ownership of an evolving wellness destination, access to international expertise, and the platform to shape innovative luxury wellness experiences.
About the Company
Atlantis The Palm is an iconic luxury resort on Dubai\'s Palm Jumeirah and part of Kerzner International. Its 1544 rooms and suites are supported by acclaimed restaurants, marine attractions, aquatic entertainment, and AWAKEN Wellness. More than 6000 colleagues from 129 nationalities contribute to its extensive hospitality operations and distinctive guest experiences.
Key Responsibilities
* Establish the strategic direction of the wellness division.
* Oversee Spa, Fitness, Beauty, Retail, Membership, and wellness-experience operations.
* Translate the Atlantis brand vision into clear operational and commercial priorities.
* Maintain exceptional luxury standards throughout the guest wellness journey.
* Monitor guest feedback and implement improvements that strengthen satisfaction.
* Develop distinctive wellness concepts, programs, and personalized experiences.
* Evaluate market trends in longevity, fitness, spa, beauty, retail, and lifestyle services.
* Build partnerships that enhance the resort\'s wellness positioning.
* Drive revenue across treatments, memberships, retail products, programs, and additional services.
* Develop pricing and revenue-optimization strategies.
* Prepare and manage departmental budgets.
* Lead forecasting, financial planning, cost control, and profitability analysis.
* Review operating performance and take corrective action when targets are not achieved.
* Establish meaningful commercial and guest-experience indicators.
* Lead a large, multidisciplinary wellness organization.
* Recruit, inspire, coach, and develop managers and specialist colleagues.
* Create succession plans and professional-development pathways.
* Foster collaboration, accountability, innovation, and service excellence.
* Partner with Revenue, Marketing, Sales, Finance, Human Resources, and Operations.
* Align promotional activity with capacity, pricing, and revenue objectives.
* Ensure efficient scheduling, resource allocation, inventory, and facility utilization.
* Maintain compliance with health, safety, regulatory, and company requirements.
* Protect service consistency through effective procedures and quality controls.
* Present wellness performance, risks, plans, and opportunities to senior leadership.
* Balance long-term strategy with visible and hands-on operational leadership.
Ideal Profile
* Proven senior leadership experience in luxury wellness, spa, hospitality, or integrated resort operations.
* Demonstrated success leading spa, fitness, beauty, retail, membership, or lifestyle functions.
* Strong record of increasing revenue and departmental profitability.
* Experience improving guest satisfaction within a luxury environment.
* Able to lead large and multidisciplinary professional teams.
* Strong commercial understanding of budgets, forecasts, pricing, and revenue optimization.
* Current knowledge of international wellness trends and evolving guest expectations.
* Familiarity with memberships, retail, longevity, and experiential wellness concepts.
* Visionary thinker who can convert new ideas into commercially viable operations.
* Comfortable balancing strategic responsibility with direct operational involvement.
* Exceptional communication, stakeholder-management, and presentation skills.
* Experienced in building partnerships across internal and external organizations.
* Passionate about innovative wellness experiences and team development.
* Decisive, accountable, collaborative, and guest-focused.
Skills Set
* Wellness strategy
* Spa operations
* Fitness operations
* Beauty services
* Wellness programming
* Membership management
* Wellness retail
* Luxury guest experience
* Revenue growth
* Revenue optimization
* Pricing strategy
* Budgeting
* Forecasting
* Financial planning
* Profitability management
* Market-trend analysis
* Longevity concepts
* Experience development
* Strategic partnerships
* Multidisciplinary leadership
* Succession planning
* Team development
* Stakeholder management
* Regulatory compliance
* Health and safety
Why Join Us
The role offers a competitive tax-free salary in UAE Dirhams, medical insurance with dental coverage, annual home flights, life insurance, incentive opportunities, dining privileges, and discounted stays throughout the Kerzner portfolio. It also provides executive ownership of an evolving wellness destination, access to international expertise, and the platform to shape innovative luxury wellness experiences.
About the Company
Atlantis The Palm is an iconic luxury resort on Dubai\'s Palm Jumeirah and part of Kerzner International. Its 1544 rooms and suites are supported by acclaimed restaurants, marine attractions, aquatic entertainment, and AWAKEN Wellness. More than 6000 colleagues from 129 nationalities contribute to its extensive hospitality operations and distinctive guest experiences.
