Etisalat - Digital Analytics Consultant Job Vacancy in UAE Dubai
Job Location: Dubai, United Arab Emirates
Job Industry: Digital Analytics and Business Intelligence
Job Function: Data Analytics and Digital Strategy
Salary: Negotiable
Gender: Any
Responsibilities:
- Audit data collection processes to ensure accuracy, alignment with business objectives, and adherence to best practices.
- Develop solution design documents and collaborate with technical teams for data collection implementations.
- Create and execute digital tracking strategies for web and mobile applications.
- Build robust data layer scripts to capture key data points aligned with business KPIs.
- Implement tracking solutions using Google Tag Manager (GTM), Adobe Launch, and other tag management platforms.
- Conduct quality assurance on analytics events to identify and resolve tracking gaps.
- Configure and manage mobile app event tracking using Firebase, GA4, and Adobe Analytics.
- Analyze digital channel performance to identify opportunities for optimization and audience intelligence.
- Develop measurement strategies and KPIs to link data-driven insights to business impact.
- Provide recommendations for performance improvements based on customer insights, data trends, and best practices.
- Create and analyze dashboards, reports, and research insights across digital platforms, including websites, portals, and apps.
- Participate in audience segmentation and personalization initiatives to refine targeting strategies.
- Contribute to shaping digital product strategies and marketing performance optimization.
Required Skills and Qualifications:
- Bachelor’s degree in a relevant field.
- Minimum 5 years of experience in digital/web analytics.
- Strong ability to interpret and explain complex data insights to stakeholders.
- Hands-on experience with Google Tag Manager, Google Analytics, Adobe Analytics, and Power BI.
- Proficiency in Google Marketing Suite and Adobe Marketing Cloud.
- Experience leading or managing a team in a digital analytics environment.
- Strong problem-solving skills with a strategic mindset.
Note: Employment in this role is subject to compliance with all legal requirements in the UAE. Additional responsibilities may be assigned based on business needs.