Brand Manager - Regional Brand Strategy
Posted date [2026-08-29]
(ID: 50391)
 |
Talabat is the MENA region’s leading on-demand delivery platform, headquartered in Dubai and operating across eight markets. We leverage a tech-driven flywheel model to connect millions of users with food, groceries, and essential services. By bridging the gap between people and local businesses, we continue to scale our ecosystem and simplify everyday life through innovation. |
Job Description and Requirements
Brand Manager - Regional Brand StrategyJob Snapshot
Role: Brand Manager - Regional Brand Strategy
Location: Dubai, United Arab Emirates
Industry: Internet
Function: Brand-Product Marketing
Experience: Minimum 8 years
Job Type: Full-time
Position Overview
Brand Manager - Regional Brand Strategy in Dubai, United Arab Emirates is an Internet opportunity focused on brand platform development, regional campaigns, sponsorships, partnerships, audience engagement, AI-enabled brand systems, and multi-market brand governance. talabat is hiring an experienced brand marketing professional to strengthen brand love across eight markets, connect brand investment with commercial outcomes, and create scalable tools that help regional teams execute consistently.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Internet
Function: Brand-Product Marketing
Salary: 25000-35000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The Brand Manager will help shape how talabat expresses
its identity across customers, employees, vendors, partners, and regional markets. The role combines strategic brand development with hands-on execution, ensuring that campaigns, partnerships, sponsorships, social channels, and market activations all reinforce a coherent brand position.
A major part of the role is building systems that allow brand strategy to scale. This includes AI-assisted tools, searchable guidance, asset governance, market monitoring, and clear prioritization frameworks that help local teams move faster without compromising consistency.
Key Responsibilities
* Build and manage a clear regional brand platform that unifies campaigns, partnerships, and channel activity.
* Develop a strong creative idea and occasion-led operating framework that can be adapted across markets.
* Translate the brand identity into practical guidance for customers, employees, vendors, agencies, and internal teams.
* Strengthen talabat\'s presence across emerging and high-impact communication channels.
* Develop test-and-learn approaches for owned social channels to increase engagement beyond promotional content.
* Identify cultural moments, trends, and opportunities that can strengthen regional brand relevance.
* Own the partnership and sponsorship pipeline from evaluation through recommendation and activation.
* Assess partnership opportunities against audience fit, brand identity, strategic value, and long-term equity.
* Prioritize partnerships that strengthen brand positioning rather than focusing only on short-term commercial return.
* Work with cross-functional teams to connect brand activity with conversion and measurable business outcomes.
* Help design the consumer journey between upper-funnel brand communications and downstream performance activity.
* Develop or commission AI-assisted brand tools that improve access to guidelines, precedents, and approved assets.
* Build systems that support stronger asset governance and more consistent execution across markets.
* Embed AI tools into everyday brand workflows to improve speed, capacity, and quality of output.
* Use AI to support research, ideation, content development, brand intelligence, and process efficiency.
* Transform static brand guidance into interactive and searchable resources that support faster decision-making.
* Create practical tools that enable markets to execute independently while maintaining brand standards.
* Maintain visibility across local market campaigns, activations, sponsorships, and brand initiatives.
* Build lightweight monitoring systems that make regional activity easier to review and compare.
* Capture market learnings and share effective practices across teams to improve future planning.
* Apply structured prioritization to incoming projects and focus team effort on initiatives with the greatest strategic impact.
* Lead several long-term brand initiatives simultaneously while maintaining execution quality.
* Collaborate with teams operating across different locations in a matrix environment.
* Build strong relationships with agencies, internal stakeholders, market teams, and senior decision-makers.
* Travel across regional markets when required to support brand activity and stakeholder engagement.
Ideal Profile
Candidates should bring at least eight years of experience in brand marketing, ideally with exposure to multiple industries or consumer categories.
Strong strategic and creative capability is essential. The successful candidate should be able to define complex brand challenges, develop clear solutions, and communicate recommendations in a concise and persuasive way.
Excellent visual communication skills are important, together with the ability to translate brand strategy into practical campaign and channel execution.
AI should already be part of the candidate\'s daily working approach. The role requires someone who uses AI to strengthen thinking, accelerate workflows, improve output quality, and create scalable brand tools without replacing strategic judgment.
Experience working across matrix organizations and distributed teams is highly relevant. Candidates should be comfortable influencing stakeholders across several markets, often through virtual collaboration.
Strong relationship management, written communication, verbal presentation, and stakeholder influence are essential. Previous agency experience would be advantageous.
Fluency in both English and Arabic is required for effective regional brand leadership.
Skills Set
* Brand strategy
* Regional brand management
* Brand platform development
* Brand positioning
* Brand identity
* Brand governance
* Brand equity
* Brand love
* Consumer marketing
* Campaign strategy
* Creative strategy
* Sponsorship strategy
* Strategic partnerships
* Cultural marketing
* Audience strategy
* Consumer journey
* Brand-to-performance marketing
* Upper-funnel marketing
* Conversion strategy
* Owned social media
* Social media strategy
* Emerging channels
* Test-and-learn marketing
* AI-enabled brand tools
* Generative AI
* Brand asset governance
* Brand guidelines
* Marketing automation
* Regional campaign monitoring
* Market intelligence
* Strategic prioritization
* Visual communication
* Agency management
* Stakeholder management
* Matrix organization collaboration
* Cross-market coordination
* English communication
* Arabic communication
Why Join Us
Regional brand leadership in a digital marketplace offers the chance to influence how millions of customers perceive and engage with a platform across multiple cultures and markets. This role provides ownership beyond traditional campaign execution by combining brand strategy, sponsorships, channel innovation, AI-enabled systems, and commercial performance.
At talabat, the position offers the opportunity to shape a regional brand platform while working closely with market teams, agencies, commercial functions, and senior stakeholders. The multi-market scope and emphasis on scalable brand systems provide a strong foundation for progression into regional marketing leadership, brand strategy, integrated marketing, or broader consumer growth roles.
About the Company
talabat is a leading online food, grocery, and local delivery platform in the Middle East and part of the Delivery Hero Group. The company connects customers with restaurants, retailers, and other partners through a technology-driven marketplace supported by regional marketing, commercial, product, operations, and technology teams.
A major part of the role is building systems that allow brand strategy to scale. This includes AI-assisted tools, searchable guidance, asset governance, market monitoring, and clear prioritization frameworks that help local teams move faster without compromising consistency.
Key Responsibilities
* Build and manage a clear regional brand platform that unifies campaigns, partnerships, and channel activity.
* Develop a strong creative idea and occasion-led operating framework that can be adapted across markets.
* Translate the brand identity into practical guidance for customers, employees, vendors, agencies, and internal teams.
* Strengthen talabat\'s presence across emerging and high-impact communication channels.
* Develop test-and-learn approaches for owned social channels to increase engagement beyond promotional content.
* Identify cultural moments, trends, and opportunities that can strengthen regional brand relevance.
* Own the partnership and sponsorship pipeline from evaluation through recommendation and activation.
* Assess partnership opportunities against audience fit, brand identity, strategic value, and long-term equity.
* Prioritize partnerships that strengthen brand positioning rather than focusing only on short-term commercial return.
* Work with cross-functional teams to connect brand activity with conversion and measurable business outcomes.
* Help design the consumer journey between upper-funnel brand communications and downstream performance activity.
* Develop or commission AI-assisted brand tools that improve access to guidelines, precedents, and approved assets.
* Build systems that support stronger asset governance and more consistent execution across markets.
* Embed AI tools into everyday brand workflows to improve speed, capacity, and quality of output.
* Use AI to support research, ideation, content development, brand intelligence, and process efficiency.
* Transform static brand guidance into interactive and searchable resources that support faster decision-making.
* Create practical tools that enable markets to execute independently while maintaining brand standards.
* Maintain visibility across local market campaigns, activations, sponsorships, and brand initiatives.
* Build lightweight monitoring systems that make regional activity easier to review and compare.
* Capture market learnings and share effective practices across teams to improve future planning.
* Apply structured prioritization to incoming projects and focus team effort on initiatives with the greatest strategic impact.
* Lead several long-term brand initiatives simultaneously while maintaining execution quality.
* Collaborate with teams operating across different locations in a matrix environment.
* Build strong relationships with agencies, internal stakeholders, market teams, and senior decision-makers.
* Travel across regional markets when required to support brand activity and stakeholder engagement.
Ideal Profile
Candidates should bring at least eight years of experience in brand marketing, ideally with exposure to multiple industries or consumer categories.
Strong strategic and creative capability is essential. The successful candidate should be able to define complex brand challenges, develop clear solutions, and communicate recommendations in a concise and persuasive way.
Excellent visual communication skills are important, together with the ability to translate brand strategy into practical campaign and channel execution.
AI should already be part of the candidate\'s daily working approach. The role requires someone who uses AI to strengthen thinking, accelerate workflows, improve output quality, and create scalable brand tools without replacing strategic judgment.
Experience working across matrix organizations and distributed teams is highly relevant. Candidates should be comfortable influencing stakeholders across several markets, often through virtual collaboration.
Strong relationship management, written communication, verbal presentation, and stakeholder influence are essential. Previous agency experience would be advantageous.
Fluency in both English and Arabic is required for effective regional brand leadership.
Skills Set
* Brand strategy
* Regional brand management
* Brand platform development
* Brand positioning
* Brand identity
* Brand governance
* Brand equity
* Brand love
* Consumer marketing
* Campaign strategy
* Creative strategy
* Sponsorship strategy
* Strategic partnerships
* Cultural marketing
* Audience strategy
* Consumer journey
* Brand-to-performance marketing
* Upper-funnel marketing
* Conversion strategy
* Owned social media
* Social media strategy
* Emerging channels
* Test-and-learn marketing
* AI-enabled brand tools
* Generative AI
* Brand asset governance
* Brand guidelines
* Marketing automation
* Regional campaign monitoring
* Market intelligence
* Strategic prioritization
* Visual communication
* Agency management
* Stakeholder management
* Matrix organization collaboration
* Cross-market coordination
* English communication
* Arabic communication
Why Join Us
Regional brand leadership in a digital marketplace offers the chance to influence how millions of customers perceive and engage with a platform across multiple cultures and markets. This role provides ownership beyond traditional campaign execution by combining brand strategy, sponsorships, channel innovation, AI-enabled systems, and commercial performance.
At talabat, the position offers the opportunity to shape a regional brand platform while working closely with market teams, agencies, commercial functions, and senior stakeholders. The multi-market scope and emphasis on scalable brand systems provide a strong foundation for progression into regional marketing leadership, brand strategy, integrated marketing, or broader consumer growth roles.
About the Company
talabat is a leading online food, grocery, and local delivery platform in the Middle East and part of the Delivery Hero Group. The company connects customers with restaurants, retailers, and other partners through a technology-driven marketplace supported by regional marketing, commercial, product, operations, and technology teams.
