Brand Manager - Regional Brand Strategy
Posted date [2026-09-20]
(ID: 52189)
 |
Talabat is the MENA region’s leading on-demand delivery platform, headquartered in Dubai and operating across eight markets. We leverage a tech-driven flywheel model to connect millions of users with food, groceries, and essential services. By bridging the gap between people and local businesses, we continue to scale our ecosystem and simplify everyday life through innovation. |
Job Description and Requirements
Brand Manager - Regional Brand StrategyJob Snapshot
Role: Brand Manager - Regional Brand Strategy
Location: Dubai, UAE
Industry: Internet
Function: Brand-Product Marketing
Experience: Not specified
Job Type: Full Time
Position Overview
talabat is hiring a Brand Manager - Regional Brand Strategy in Dubai, UAE to strengthen brand identity, build brand love, and shape regional brand initiatives across eight markets. Based within the Regional Brand team, the role will develop the brand platform, guide partnerships and sponsorships, expand presence across emerging channels, connect brand investment with commercial outcomes, and introduce AI-powered tools that improve brand governance and execution at scale. The position also involves travel across talabat markets.
Job Details
Country: UAE
City: Dubai
Industry: Internet
Function: Brand-Product Marketing
Salary: Not disclosed
Gender: No Preference
Candidate Nationality: Not specified
Job Type: Full Time
Work Arrangement: On-site
Regional Brand Strategy
The Brand Manager will help bring talabat\'s brand identity and vision to
life across customers, vendors, employees, and regional markets.
Key responsibilities include:
* Build and own a cohesive regional brand platform.
* Develop a unifying creative idea that can guide campaigns, partnerships, and channel execution.
* Establish an occasion-led operating system for consistent brand expression.
* Deep dive into brand-love audiences to understand how communications and activations should engage them.
* Shape initiatives for customers, vendors, and employees from a brand perspective.
* Translate regional brand strategy into practical guidance that markets can use effectively.
* Maintain consistency while allowing market teams to respond appropriately to their audiences.
Channels and Brand Engagement
* Expand talabat\'s presence across emerging and high-impact channels.
* Develop a repeatable test-and-learn approach for owned social channels.
* Create opportunities to build engagement beyond promotional communications.
* Evaluate new channels according to audience relevance and potential brand impact.
* Use learnings from channel activity to strengthen future brand decisions.
Partnerships and Sponsorships
The role will own the regional partnership and sponsorship pipeline with an emphasis on long-term brand equity.
Responsibilities include:
* Proactively identify relevant cultural, partnership, and sponsorship opportunities.
* Evaluate opportunities against talabat\'s brand identity.
* Assess audience fit before progressing potential partnerships.
* Prioritize initiatives capable of strengthening regional brand equity.
* Guide partnership opportunities from a brand perspective rather than focusing solely on commercial value.
Brand Investment and Commercial Performance
* Work with cross-functional teams to develop the brand-to-performance consumer journey.
* Connect upper-funnel brand activity with measurable commercial outcomes.
* Help establish clearer links between brand investment and conversion.
* Use available performance insights to improve brand planning and decision-making.
* Balance long-term brand-building objectives with measurable business impact.
AI-Powered Brand Management
AI adoption is an active component of the position. The Brand Manager will:
* Develop or commission AI-assisted brand tools and intelligence systems.
* Give markets and agencies efficient access to brand guidelines and relevant precedents.
* Improve asset governance through scalable digital tools.
* Use AI to strengthen brand consistency across markets.
* Embed AI tools into day-to-day team workflows.
* Apply AI to improve processes and team capacity.
* Use appropriate tools to increase the quality and pace of brand output.
* Transform traditional brand guidance into interactive, searchable, and decision-ready resources.
Regional Brand Governance
* Maintain visibility across market-level brand activity.
* Develop a lightweight system for monitoring brand execution across markets.
* Enable teams to share relevant learnings.
* Support coordinated regional planning.
* Provide markets with tools that enable faster and more consistent decision-making.
* Help ensure regional execution remains aligned with the broader brand direction.
Portfolio and Priority Management
* Lead multiple long-horizon brand initiatives simultaneously.
* Maintain quality and momentum across a complex portfolio.
* Develop a clear approach for assessing incoming work.
* Prioritize initiatives according to strategic impact.
* Direct team capacity toward work that meaningfully advances the brand.
* Operate effectively within a fast-paced and high-growth environment.
Role Requirements
The source job description does not provide a completed qualifications section. Based on the stated responsibilities, the role specifically requires the ability to:
* Lead regional brand strategy and execution.
* Develop and manage brand platforms.
* Evaluate partnerships and sponsorship opportunities.
* Work across multiple markets and stakeholder groups.
* Connect brand activity with commercial outcomes.
* Manage several strategic initiatives concurrently.
* Apply AI tools within brand workflows and governance.
* Translate brand strategy into practical tools for markets and agencies.
* Work collaboratively with cross-functional teams.
* Travel across talabat\'s regional markets as required.
About talabat
talabat is part of the Delivery Hero Group, an international local delivery platform. Based within a wider global network, talabat operates across the region with a focus on technology-enabled local delivery and customer convenience.
Delivery Hero is headquartered in Berlin, Germany and has been listed on the Frankfurt Stock Exchange since 2017.
Key responsibilities include:
* Build and own a cohesive regional brand platform.
* Develop a unifying creative idea that can guide campaigns, partnerships, and channel execution.
* Establish an occasion-led operating system for consistent brand expression.
* Deep dive into brand-love audiences to understand how communications and activations should engage them.
* Shape initiatives for customers, vendors, and employees from a brand perspective.
* Translate regional brand strategy into practical guidance that markets can use effectively.
* Maintain consistency while allowing market teams to respond appropriately to their audiences.
Channels and Brand Engagement
* Expand talabat\'s presence across emerging and high-impact channels.
* Develop a repeatable test-and-learn approach for owned social channels.
* Create opportunities to build engagement beyond promotional communications.
* Evaluate new channels according to audience relevance and potential brand impact.
* Use learnings from channel activity to strengthen future brand decisions.
Partnerships and Sponsorships
The role will own the regional partnership and sponsorship pipeline with an emphasis on long-term brand equity.
Responsibilities include:
* Proactively identify relevant cultural, partnership, and sponsorship opportunities.
* Evaluate opportunities against talabat\'s brand identity.
* Assess audience fit before progressing potential partnerships.
* Prioritize initiatives capable of strengthening regional brand equity.
* Guide partnership opportunities from a brand perspective rather than focusing solely on commercial value.
Brand Investment and Commercial Performance
* Work with cross-functional teams to develop the brand-to-performance consumer journey.
* Connect upper-funnel brand activity with measurable commercial outcomes.
* Help establish clearer links between brand investment and conversion.
* Use available performance insights to improve brand planning and decision-making.
* Balance long-term brand-building objectives with measurable business impact.
AI-Powered Brand Management
AI adoption is an active component of the position. The Brand Manager will:
* Develop or commission AI-assisted brand tools and intelligence systems.
* Give markets and agencies efficient access to brand guidelines and relevant precedents.
* Improve asset governance through scalable digital tools.
* Use AI to strengthen brand consistency across markets.
* Embed AI tools into day-to-day team workflows.
* Apply AI to improve processes and team capacity.
* Use appropriate tools to increase the quality and pace of brand output.
* Transform traditional brand guidance into interactive, searchable, and decision-ready resources.
Regional Brand Governance
* Maintain visibility across market-level brand activity.
* Develop a lightweight system for monitoring brand execution across markets.
* Enable teams to share relevant learnings.
* Support coordinated regional planning.
* Provide markets with tools that enable faster and more consistent decision-making.
* Help ensure regional execution remains aligned with the broader brand direction.
Portfolio and Priority Management
* Lead multiple long-horizon brand initiatives simultaneously.
* Maintain quality and momentum across a complex portfolio.
* Develop a clear approach for assessing incoming work.
* Prioritize initiatives according to strategic impact.
* Direct team capacity toward work that meaningfully advances the brand.
* Operate effectively within a fast-paced and high-growth environment.
Role Requirements
The source job description does not provide a completed qualifications section. Based on the stated responsibilities, the role specifically requires the ability to:
* Lead regional brand strategy and execution.
* Develop and manage brand platforms.
* Evaluate partnerships and sponsorship opportunities.
* Work across multiple markets and stakeholder groups.
* Connect brand activity with commercial outcomes.
* Manage several strategic initiatives concurrently.
* Apply AI tools within brand workflows and governance.
* Translate brand strategy into practical tools for markets and agencies.
* Work collaboratively with cross-functional teams.
* Travel across talabat\'s regional markets as required.
About talabat
talabat is part of the Delivery Hero Group, an international local delivery platform. Based within a wider global network, talabat operates across the region with a focus on technology-enabled local delivery and customer convenience.
Delivery Hero is headquartered in Berlin, Germany and has been listed on the Frankfurt Stock Exchange since 2017.
