Business Analytics Specialist - Growth and Marketing
Posted date [2026-09-20]
(ID: 52185)
 |
Talabat is the MENA region’s leading on-demand delivery platform, headquartered in Dubai and operating across eight markets. We leverage a tech-driven flywheel model to connect millions of users with food, groceries, and essential services. By bridging the gap between people and local businesses, we continue to scale our ecosystem and simplify everyday life through innovation. |
Job Description and Requirements
Business Analytics Specialist - Growth and MarketingJob Snapshot
Role: Business Analytics Specialist - Growth and Marketing
Location: Dubai, UAE
Industry: Internet
Function: Business Analysis-Research
Experience: 3-5 years in business, data, strategy, or growth analytics
Job Type: Full Time
Position Overview
instashop is hiring a Business Analytics Specialist - Growth and Marketing in Dubai, UAE to turn complex business, customer, and marketing data into commercially relevant insights. The role requires strong hands-on SQL expertise and covers growth, customer behavior, revenue, profitability, marketing performance, and operations. The successful candidate will also use generative AI within the analytics workflow to accelerate analysis, automate repetitive tasks, and build more scalable approaches to reporting and insight generation.
Job Details
Country: UAE
City: Dubai
Industry: Internet
Function: Business Analysis-Research
Salary: Not disclosed
Gender: No Preference
Candidate Nationality: Not specified
Job Type: Full Time
Work Arrangement: On-site
Business and Performance Analytics
* Analyze performance across growth, customer
behavior, revenue, profitability, marketing, and operations.
* Write and optimize SQL queries independently to extract, manipulate, and analyze large datasets.
* Conduct analytical deep dives to uncover trends, performance gaps, growth opportunities, and key business drivers.
* Translate complex datasets and analytical findings into clear recommendations for business stakeholders.
* Maintain accuracy, consistency, and reliability across analytical outputs and the underlying measurement logic.
* Support business cases, forecasting, scenario modeling, and impact estimation for new initiatives.
Customer Analytics
* Analyze customer acquisition, activation, retention, churn, purchase frequency, and customer value.
* Perform cohort and segmentation analysis to understand differences in customer behavior.
* Support targeting strategies using behavioral, lifecycle, frequency, and value-based customer cohorts.
* Identify patterns that can help teams improve customer engagement, retention, and commercial performance.
* Conduct pre- and post-analysis, benchmarking, cohort studies, and incrementality-style analysis for business initiatives.
Marketing Analytics
The role will connect marketing activity with measurable customer and commercial outcomes.
Key responsibilities include:
* Analyze campaign and marketing performance across relevant channels.
* Connect marketing activity with acquisition, engagement, conversion, retention, and revenue outcomes.
* Evaluate Customer Acquisition Cost and related acquisition metrics.
* Analyze Return on Ad Spend (ROAS), conversion, campaign uplift, and customer quality.
* Identify opportunities to improve audience targeting.
* Provide analytical input into marketing budget allocation.
* Evaluate promotions and campaigns using appropriate analytical approaches.
* Produce recommendations that help teams improve marketing efficiency and business impact.
AI in Analytics
Practical use of AI is an integral part of the analytics workflow. The successful candidate will use AI tools to:
* Accelerate SQL development and debugging.
* Structure analytical approaches and develop hypotheses.
* Automate repetitive analytical and reporting activities.
* Support faster customer, campaign, and marketing performance analysis.
* Improve insight generation and analytical documentation.
* Strengthen stakeholder communication.
* Develop reusable AI-assisted analytical workflows.
* Improve team productivity and scalability through appropriate automation.
Reporting and Business Intelligence
* Build dashboards and recurring reports using BI and data visualization platforms.
* Provide clear visibility into business and marketing KPIs.
* Develop reporting that enables stakeholders to understand performance and emerging trends.
* Work with Marketing, Product, Commercial, Operations, and other teams to define appropriate KPIs.
* Ensure reporting methodologies and measurement logic remain consistent and reliable.
Required Qualifications
* 3-5 years of experience in Business Analytics, Data Analytics, Strategy Analytics, Growth Analytics, or a related field.
* Strong hands-on SQL skills.
* Strong Excel or Google Sheets capabilities.
* Experience with BI and visualization platforms such as Tableau, Power BI, Looker, Metabase, or similar tools.
* Strong analytical and problem-solving skills.
* Structured approach to analytical work.
* Ability to convert data into clear business recommendations.
* Ability to work effectively with multiple stakeholders in a fast-paced environment.
* Practical experience using generative AI tools within analytical workflows.
Additional Experience
The following experience would be advantageous:
* E-commerce, online marketplaces, quick commerce, retail, fintech, or consumer technology.
* Python.
* A/B testing and experimentation.
* Customer lifecycle analytics.
* Marketing analytics.
* Pricing analysis.
* Retention and churn analysis.
* Unit economics.
About instashop
instashop is an online local marketplace headquartered in Dubai and operating in the UAE and Egypt. The company joined the Delivery Hero family in 2020 and operates within the online delivery and quick-commerce sector.
* Write and optimize SQL queries independently to extract, manipulate, and analyze large datasets.
* Conduct analytical deep dives to uncover trends, performance gaps, growth opportunities, and key business drivers.
* Translate complex datasets and analytical findings into clear recommendations for business stakeholders.
* Maintain accuracy, consistency, and reliability across analytical outputs and the underlying measurement logic.
* Support business cases, forecasting, scenario modeling, and impact estimation for new initiatives.
Customer Analytics
* Analyze customer acquisition, activation, retention, churn, purchase frequency, and customer value.
* Perform cohort and segmentation analysis to understand differences in customer behavior.
* Support targeting strategies using behavioral, lifecycle, frequency, and value-based customer cohorts.
* Identify patterns that can help teams improve customer engagement, retention, and commercial performance.
* Conduct pre- and post-analysis, benchmarking, cohort studies, and incrementality-style analysis for business initiatives.
Marketing Analytics
The role will connect marketing activity with measurable customer and commercial outcomes.
Key responsibilities include:
* Analyze campaign and marketing performance across relevant channels.
* Connect marketing activity with acquisition, engagement, conversion, retention, and revenue outcomes.
* Evaluate Customer Acquisition Cost and related acquisition metrics.
* Analyze Return on Ad Spend (ROAS), conversion, campaign uplift, and customer quality.
* Identify opportunities to improve audience targeting.
* Provide analytical input into marketing budget allocation.
* Evaluate promotions and campaigns using appropriate analytical approaches.
* Produce recommendations that help teams improve marketing efficiency and business impact.
AI in Analytics
Practical use of AI is an integral part of the analytics workflow. The successful candidate will use AI tools to:
* Accelerate SQL development and debugging.
* Structure analytical approaches and develop hypotheses.
* Automate repetitive analytical and reporting activities.
* Support faster customer, campaign, and marketing performance analysis.
* Improve insight generation and analytical documentation.
* Strengthen stakeholder communication.
* Develop reusable AI-assisted analytical workflows.
* Improve team productivity and scalability through appropriate automation.
Reporting and Business Intelligence
* Build dashboards and recurring reports using BI and data visualization platforms.
* Provide clear visibility into business and marketing KPIs.
* Develop reporting that enables stakeholders to understand performance and emerging trends.
* Work with Marketing, Product, Commercial, Operations, and other teams to define appropriate KPIs.
* Ensure reporting methodologies and measurement logic remain consistent and reliable.
Required Qualifications
* 3-5 years of experience in Business Analytics, Data Analytics, Strategy Analytics, Growth Analytics, or a related field.
* Strong hands-on SQL skills.
* Strong Excel or Google Sheets capabilities.
* Experience with BI and visualization platforms such as Tableau, Power BI, Looker, Metabase, or similar tools.
* Strong analytical and problem-solving skills.
* Structured approach to analytical work.
* Ability to convert data into clear business recommendations.
* Ability to work effectively with multiple stakeholders in a fast-paced environment.
* Practical experience using generative AI tools within analytical workflows.
Additional Experience
The following experience would be advantageous:
* E-commerce, online marketplaces, quick commerce, retail, fintech, or consumer technology.
* Python.
* A/B testing and experimentation.
* Customer lifecycle analytics.
* Marketing analytics.
* Pricing analysis.
* Retention and churn analysis.
* Unit economics.
About instashop
instashop is an online local marketplace headquartered in Dubai and operating in the UAE and Egypt. The company joined the Delivery Hero family in 2020 and operates within the online delivery and quick-commerce sector.
