CRM Specialist - Lifecycle and Retention Marketing
Posted date [2026-07-31]
(ID: 48879)
 |
Talabat is the MENA region’s leading on-demand delivery platform, headquartered in Dubai and operating across eight markets. We leverage a tech-driven flywheel model to connect millions of users with food, groceries, and essential services. By bridging the gap between people and local businesses, we continue to scale our ecosystem and simplify everyday life through innovation. |
Job Description and Requirements
CRM Specialist - Lifecycle and Retention MarketingJob Snapshot
Role: CRM Specialist - Lifecycle and Retention Marketing
Location: Dubai, United Arab Emirates
Industry: Internet
Function: Direct Marketing -CRM
Experience: Minimum 4 years
Job Type: Full-time
Position Overview
The CRM Specialist - Lifecycle and Retention Marketing role in Dubai, United Arab Emirates is a customer-growth opportunity within the Internet industry. talabat is hiring a data-driven CRM professional to build personalized lifecycle journeys, improve customer retention and reactivate inactive users through scalable marketing automation.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Internet
Function: Direct Marketing -CRM
Salary: 15000-22000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
Customer relationships extend far beyond the first order. This individual-contributor role will own automated engagement across onboarding, activation, retention, win-back and loyalty stages. By
combining behavioural data, precise segmentation and continuous experimentation, the specialist will improve purchasing frequency, lifetime value and long-term brand loyalty.
Key Responsibilities
The position will convert customer information into timely and relevant communications across multiple digital channels.
* Design and maintain the complete customer lifecycle journey map.
* Define automated triggers for onboarding and initial activation.
* Build retention, loyalty and customer win-back programs.
* Act as the internal platform owner and super-user for Braze.
* Develop campaigns using push notifications and in-app messages.
* Coordinate personalized email and SMS communication.
* Analyse customer behaviour and purchase histories.
* Create dynamic segments based on engagement and transaction patterns.
* Tailor campaign content to the needs of specific customer groups.
* Develop strategies that increase customer lifetime value.
* Maintain customer-database accuracy, consistency and hygiene.
* Ensure database management follows regional privacy requirements.
* Apply relevant GDPR and CCPA principles when handling customer data.
* Collaborate with Product and Engineering teams on accurate CRM data flows.
* Identify and resolve data issues that may affect targeting or reporting.
* Conduct continuous A and B testing across campaign components.
* Test subject lines, content, delivery times and channel combinations.
* Monitor open rates, click-through rates and conversion performance.
* Use test outcomes to refine automation and engagement strategies.
* Partner with Brand, Commercial and Performance Marketing teams.
* Support category launches, local promotions and co-marketing initiatives.
* Prepare weekly reports on retention, churn and purchase frequency.
* Produce monthly analysis of repeat-purchase and lifecycle performance.
* Convert campaign results into clear optimization recommendations.
* Manage assigned budgets and allocate resources against business priorities.
* Coordinate CRM projects independently while meeting demanding deadlines.
Ideal Profile
Candidates must hold a Bachelor\'s Degree in Marketing, Business Administration or a related field. A minimum of four years of CRM and marketing-automation experience is required, preferably within e-commerce or technology.
Hands-on expertise with Braze is strongly preferred. Experience with Salesforce, HubSpot, Marketo or comparable platforms will also be valuable. Applicants should understand customer behaviour, data analytics, lifecycle strategy and privacy-compliant database management.
Fluency in Arabic and English is required, with excellent written communication skills in both languages. The role suits a creative and analytical professional who can manage projects independently while collaborating effectively across functions.
Skills Set
CRM strategy
Lifecycle marketing
Customer retention
Customer reactivation
Customer loyalty
Braze
Salesforce
HubSpot
Marketo
Marketing automation
Customer journey mapping
Behavioural segmentation
Purchase-history analysis
Customer lifetime value
Push notifications
In-app messaging
Email marketing
SMS marketing
Database hygiene
GDPR compliance
CCPA awareness
A and B testing
Click-through rate analysis
Conversion optimization
Retention reporting
Why Join Us
This role provides ownership of the customer-engagement engine behind a high-frequency digital marketplace. It offers the freedom to combine creative messaging, automation technology and behavioural analytics while producing measurable improvements in retention and customer value.
About the Company
talabat is a leading online delivery platform connecting customers with restaurants, grocery stores and other local businesses across the Middle East and North Africa. As part of Delivery Hero, the company uses technology, logistics and personalized digital experiences to make everyday ordering fast and convenient.
Key Responsibilities
The position will convert customer information into timely and relevant communications across multiple digital channels.
* Design and maintain the complete customer lifecycle journey map.
* Define automated triggers for onboarding and initial activation.
* Build retention, loyalty and customer win-back programs.
* Act as the internal platform owner and super-user for Braze.
* Develop campaigns using push notifications and in-app messages.
* Coordinate personalized email and SMS communication.
* Analyse customer behaviour and purchase histories.
* Create dynamic segments based on engagement and transaction patterns.
* Tailor campaign content to the needs of specific customer groups.
* Develop strategies that increase customer lifetime value.
* Maintain customer-database accuracy, consistency and hygiene.
* Ensure database management follows regional privacy requirements.
* Apply relevant GDPR and CCPA principles when handling customer data.
* Collaborate with Product and Engineering teams on accurate CRM data flows.
* Identify and resolve data issues that may affect targeting or reporting.
* Conduct continuous A and B testing across campaign components.
* Test subject lines, content, delivery times and channel combinations.
* Monitor open rates, click-through rates and conversion performance.
* Use test outcomes to refine automation and engagement strategies.
* Partner with Brand, Commercial and Performance Marketing teams.
* Support category launches, local promotions and co-marketing initiatives.
* Prepare weekly reports on retention, churn and purchase frequency.
* Produce monthly analysis of repeat-purchase and lifecycle performance.
* Convert campaign results into clear optimization recommendations.
* Manage assigned budgets and allocate resources against business priorities.
* Coordinate CRM projects independently while meeting demanding deadlines.
Ideal Profile
Candidates must hold a Bachelor\'s Degree in Marketing, Business Administration or a related field. A minimum of four years of CRM and marketing-automation experience is required, preferably within e-commerce or technology.
Hands-on expertise with Braze is strongly preferred. Experience with Salesforce, HubSpot, Marketo or comparable platforms will also be valuable. Applicants should understand customer behaviour, data analytics, lifecycle strategy and privacy-compliant database management.
Fluency in Arabic and English is required, with excellent written communication skills in both languages. The role suits a creative and analytical professional who can manage projects independently while collaborating effectively across functions.
Skills Set
CRM strategy
Lifecycle marketing
Customer retention
Customer reactivation
Customer loyalty
Braze
Salesforce
HubSpot
Marketo
Marketing automation
Customer journey mapping
Behavioural segmentation
Purchase-history analysis
Customer lifetime value
Push notifications
In-app messaging
Email marketing
SMS marketing
Database hygiene
GDPR compliance
CCPA awareness
A and B testing
Click-through rate analysis
Conversion optimization
Retention reporting
Why Join Us
This role provides ownership of the customer-engagement engine behind a high-frequency digital marketplace. It offers the freedom to combine creative messaging, automation technology and behavioural analytics while producing measurable improvements in retention and customer value.
About the Company
talabat is a leading online delivery platform connecting customers with restaurants, grocery stores and other local businesses across the Middle East and North Africa. As part of Delivery Hero, the company uses technology, logistics and personalized digital experiences to make everyday ordering fast and convenient.
