Performance Marketing Specialist - Paid Acquisition
Posted date [2026-07-31]
(ID: 48881)
 |
Talabat is the MENA region’s leading on-demand delivery platform, headquartered in Dubai and operating across eight markets. We leverage a tech-driven flywheel model to connect millions of users with food, groceries, and essential services. By bridging the gap between people and local businesses, we continue to scale our ecosystem and simplify everyday life through innovation. |
Job Description and Requirements
Performance Marketing Specialist - Paid AcquisitionJob Snapshot
Role: Performance Marketing Specialist - Paid Acquisition
Location: Dubai, United Arab Emirates
Industry: Internet
Function: Marketing
Experience: 3-5 years
Job Type: Full-time
Position Overview
The Performance Marketing Specialist - Paid Acquisition position in Dubai, United Arab Emirates is a growth-focused opportunity within the Internet industry. talabat is hiring a hands-on specialist to execute paid campaigns, control acquisition budgets and improve customer growth across the UAE and Egypt through rigorous analysis and rapid experimentation.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Internet
Function: Marketing
Salary: 16000-24000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
This individual-contributor position combines daily media buying with strategic performance analysis. The specialist will work with marketing leadership on campaign planning, incentives and business reviews while coordinating
with the wider performance-marketing function. An artificial-intelligence-first approach will reduce repetitive work and accelerate reporting, analysis and creative development.
Key Responsibilities
The successful candidate will independently manage acquisition activity while identifying problems and optimization opportunities before they affect results.
* Set up paid campaigns from initial brief through launch and optimization.
* Manage campaign structures and bidding strategies in Meta Ads Manager.
* Execute paid activity across TikTok and other relevant advertising platforms.
* Publish creative assets and test emerging media formats.
* Review performance data and refine campaigns throughout their run.
* Allocate daily budgets according to customer-acquisition objectives.
* Control media pacing across channels, campaigns and markets.
* Monitor campaign health and escalate material performance issues early.
* Analyse the customer funnel from impression through conversion.
* Build recurring reports for the Head of Marketing and senior stakeholders.
* Compare performance across the UAE and Egypt.
* Track promotional incentives and evaluate their contribution to acquisition.
* Provide data-supported recommendations during business-performance reviews.
* Identify opportunities to improve customer-acquisition cost efficiency.
* Design structured experiments across creative, audience and bid variables.
* Test landing experiences and channel combinations.
* Document hypotheses, results and lessons from each experiment.
* Develop new tests using platform signals and competitor benchmarks.
* Support marketing-communications planning and campaign-calendar development.
* Align incentive design with customer-growth targets.
* Contribute channel insights to quarterly planning.
* Use artificial-intelligence tools for reporting and performance analysis.
* Automate repetitive workflows and reduce manual campaign administration.
* Apply prompt-engineering techniques to briefs, insights and routine outputs.
* Reconcile attribution differences between advertising platforms and mobile measurement partners.
* Evaluate incrementality alongside last-touch attribution.
* Explain channel contribution using commercial performance evidence.
* Provide structured feedback on short-form video and creative assets.
Ideal Profile
Candidates must hold a Bachelor\'s Degree in Marketing, Business or a related field. Three to five years of hands-on performance-marketing experience is required, including at least two years focused on paid social advertising.
Applicants must have actively managed Meta and TikTok campaigns, budgets and ongoing optimization. Experience with mobile measurement partners such as Adjust or AppsFlyer is required, together with a practical understanding of attribution, app installs, events and in-app revenue.
Exposure to quick commerce, food delivery or e-commerce would be advantageous. Experience balancing brand and performance objectives, briefing creative teams and using artificial-intelligence tools in marketing workflows will provide additional value.
Skills Set
Paid customer acquisition
Performance marketing
Meta Ads Manager
Meta Advantage Plus campaigns
TikTok Ads
TikTok Smart Campaigns
TikTok TopView
TikTok In-Feed advertising
Google Ads
Apple Ads
Snapchat Ads
Paid social strategy
Media budget allocation
Campaign bidding
Customer-acquisition cost
Lifetime value analysis
Return on advertising spend
Cost per thousand impressions
Full-funnel analysis
Adjust
AppsFlyer
Mobile attribution
Incrementality analysis
A and B testing
Artificial-intelligence workflow automation
Why Join Us
This role offers meaningful ownership of paid growth across two important regional markets. It combines campaign execution, commercial analysis and artificial-intelligence-enabled experimentation, providing a strong platform for an ambitious marketer to influence both immediate acquisition and future channel strategy.
About the Company
talabat is a leading online delivery platform operating across the Middle East and North Africa. As part of Delivery Hero, the company connects customers with restaurants, grocery stores and local retailers through technology, logistics and data-driven marketplace operations.
Key Responsibilities
The successful candidate will independently manage acquisition activity while identifying problems and optimization opportunities before they affect results.
* Set up paid campaigns from initial brief through launch and optimization.
* Manage campaign structures and bidding strategies in Meta Ads Manager.
* Execute paid activity across TikTok and other relevant advertising platforms.
* Publish creative assets and test emerging media formats.
* Review performance data and refine campaigns throughout their run.
* Allocate daily budgets according to customer-acquisition objectives.
* Control media pacing across channels, campaigns and markets.
* Monitor campaign health and escalate material performance issues early.
* Analyse the customer funnel from impression through conversion.
* Build recurring reports for the Head of Marketing and senior stakeholders.
* Compare performance across the UAE and Egypt.
* Track promotional incentives and evaluate their contribution to acquisition.
* Provide data-supported recommendations during business-performance reviews.
* Identify opportunities to improve customer-acquisition cost efficiency.
* Design structured experiments across creative, audience and bid variables.
* Test landing experiences and channel combinations.
* Document hypotheses, results and lessons from each experiment.
* Develop new tests using platform signals and competitor benchmarks.
* Support marketing-communications planning and campaign-calendar development.
* Align incentive design with customer-growth targets.
* Contribute channel insights to quarterly planning.
* Use artificial-intelligence tools for reporting and performance analysis.
* Automate repetitive workflows and reduce manual campaign administration.
* Apply prompt-engineering techniques to briefs, insights and routine outputs.
* Reconcile attribution differences between advertising platforms and mobile measurement partners.
* Evaluate incrementality alongside last-touch attribution.
* Explain channel contribution using commercial performance evidence.
* Provide structured feedback on short-form video and creative assets.
Ideal Profile
Candidates must hold a Bachelor\'s Degree in Marketing, Business or a related field. Three to five years of hands-on performance-marketing experience is required, including at least two years focused on paid social advertising.
Applicants must have actively managed Meta and TikTok campaigns, budgets and ongoing optimization. Experience with mobile measurement partners such as Adjust or AppsFlyer is required, together with a practical understanding of attribution, app installs, events and in-app revenue.
Exposure to quick commerce, food delivery or e-commerce would be advantageous. Experience balancing brand and performance objectives, briefing creative teams and using artificial-intelligence tools in marketing workflows will provide additional value.
Skills Set
Paid customer acquisition
Performance marketing
Meta Ads Manager
Meta Advantage Plus campaigns
TikTok Ads
TikTok Smart Campaigns
TikTok TopView
TikTok In-Feed advertising
Google Ads
Apple Ads
Snapchat Ads
Paid social strategy
Media budget allocation
Campaign bidding
Customer-acquisition cost
Lifetime value analysis
Return on advertising spend
Cost per thousand impressions
Full-funnel analysis
Adjust
AppsFlyer
Mobile attribution
Incrementality analysis
A and B testing
Artificial-intelligence workflow automation
Why Join Us
This role offers meaningful ownership of paid growth across two important regional markets. It combines campaign execution, commercial analysis and artificial-intelligence-enabled experimentation, providing a strong platform for an ambitious marketer to influence both immediate acquisition and future channel strategy.
About the Company
talabat is a leading online delivery platform operating across the Middle East and North Africa. As part of Delivery Hero, the company connects customers with restaurants, grocery stores and local retailers through technology, logistics and data-driven marketplace operations.
