Regional Influencer Marketing Manager - MENA
Posted date [2026-08-24]
(ID: 50121)
 |
Talabat is the MENA region’s leading on-demand delivery platform, headquartered in Dubai and operating across eight markets. We leverage a tech-driven flywheel model to connect millions of users with food, groceries, and essential services. By bridging the gap between people and local businesses, we continue to scale our ecosystem and simplify everyday life through innovation. |
Job Description and Requirements
Regional Influencer Marketing Manager - MENAJob Snapshot
Role: Regional Influencer Marketing Manager - MENA
Location: Dubai, United Arab Emirates
Industry: Internet
Function: Marketing Management
Experience: 7+ years in influencer marketing, digital marketing, social media, or integrated marketing
Job Type: Full-time
Position Overview
Regional Influencer Marketing Manager - MENA in Dubai, United Arab Emirates is an Internet industry opportunity with talabat for an experienced marketing leader who can build and scale paid influencer programs across multiple MENA markets. The role owns regional influencer strategy, campaign governance, agency performance, creator technology, AI adoption, measurement frameworks, and cross-functional integration while balancing local market flexibility with consistent regional standards and stronger return on marketing investment.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Internet
Function: Marketing Management
Salary: 28000-40000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender:
Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The Regional Influencer Marketing Manager is responsible for turning creator marketing into a structured, measurable, and scalable regional growth channel. The role spans strategy, campaign execution, technology, agency management, performance analytics, commercial efficiency, and innovation across talabat\'s MENA markets.
A major part of the position is establishing a regional operating model that gives local teams enough flexibility to respond to their markets while maintaining common standards for planning, governance, measurement, creator selection, reporting, and investment decisions.
The manager will also lead the evolution of talabat\'s influencer technology ecosystem, using automation, advanced analytics, fraud detection, AI-assisted creator discovery, predictive planning, and standardized reporting to improve campaign effectiveness and reduce manual operational complexity.
Key Responsibilities
* Lead paid influencer marketing strategy and execution across talabat\'s MENA markets.
* Build a regional operating framework that balances centralized governance with local market flexibility.
* Establish consistent standards for campaign planning, execution, measurement, reporting, and optimization.
* Develop annual influencer marketing roadmaps aligned with regional business objectives and individual market priorities.
* Identify opportunities to consolidate campaigns, creator relationships, agency services, and investment to improve regional efficiency.
* Use regional scale to strengthen commercial negotiations and achieve better value from influencer partnerships.
* Partner with local marketing managers to develop campaigns supporting brand, commercial, seasonal, and customer growth objectives.
* Manage regional and local influencer campaigns from initial brief through launch, amplification, reporting, and post-campaign evaluation.
* Ensure influencer activity integrates effectively with digital media, social media, offline marketing, CRM, and broader campaign plans.
* Coordinate creator strategies with agencies according to audience, objective, platform, market, and content requirements.
* Ensure influencer campaigns are delivered on time, within budget, and according to defined quality standards.
* Manage regional influencer marketing agencies and oversee the effectiveness of local agency relationships.
* Establish agency KPIs, governance processes, service expectations, delivery standards, and performance reviews.
* Build effective partnerships with Brand, Marketing, Digital, Media, Creative, Legal, Procurement, Finance, and other internal functions.
* Serve as the regional subject matter expert for influencer and creator marketing.
* Own the influencer marketing technology ecosystem and define how platforms support regional workflows.
* Lead implementation, adoption, and optimization of influencer marketing platforms across markets.
* Improve creator discovery through technology-assisted search, filtering, and audience intelligence.
* Use audience validation tools to assess creator quality, relevance, authenticity, and potential campaign fit.
* Apply brand-fit analysis to improve alignment between creators, campaigns, audiences, and brand objectives.
* Strengthen fraud detection processes to identify suspicious followers, engagement patterns, or creator behavior.
* Use technology to manage campaigns, creators, contracts, deliverables, approvals, and performance tracking.
* Build consistent benchmarking and reporting across countries and campaign types.
* Evaluate new tools and platforms capable of improving workflow efficiency, measurement, or creator effectiveness.
* Champion practical AI adoption throughout influencer marketing operations.
* Introduce AI-assisted creator discovery and prioritization where it improves campaign planning.
* Explore AI-based content evaluation and creative scoring to improve creator output quality.
* Use AI-supported audience insights to enhance targeting and creator selection.
* Apply predictive campaign planning and performance forecasting to support investment decisions.
* Automate recurring reporting workflows and reduce manual data preparation.
* Use AI-generated campaign summaries and recommendations to improve speed and consistency of analysis.
* Identify additional opportunities to automate repetitive processes and simplify regional workflows.
* Develop a robust regional influencer measurement framework.
* Create dashboards that provide consistent visibility into campaign performance across markets.
* Track reach, engagement, video completion, earned media value, creator effectiveness, cost efficiency, and business impact where measurable.
* Conduct regular performance reviews and provide clear recommendations for campaign optimization.
* Develop benchmark databases covering creators, campaigns, markets, platforms, formats, and cost performance.
* Use historical benchmarks and campaign learnings to improve future planning and budget allocation.
* Evaluate campaign ROI and identify opportunities to improve efficiency and incremental business value.
* Partner with Online Branding teams to integrate influencer activity into broader digital media plans.
* Coordinate audience strategy, creative messaging, campaign timing, and paid amplification across channels.
* Work with Creative teams to improve content quality, authenticity, and performance.
* Ensure influencer investments contribute meaningfully to wider brand and commercial objectives.
* Monitor emerging creator trends, platform changes, social formats, influencer technologies, and AI developments.
* Pilot new creator formats, content models, measurement methodologies, and platform capabilities.
* Develop paid partnership models that protect creator authenticity while improving brand performance.
* Promote structured experimentation through test-and-learn initiatives across markets.
* Share successful practices and campaign insights so local teams can benefit from regional learning.
Ideal Profile
Candidates should hold a Bachelor\'s Degree in Marketing, Communications, Business, Digital Media, or a related discipline.
Applicants should have more than 7 years of relevant experience across influencer marketing, digital marketing, social media, creator partnerships, or integrated marketing.
Strong experience managing influencer programs across multiple countries or regional markets is required.
Candidates should understand the operational realities of working with influencer marketing agencies, creator networks, content producers, platforms, and internal marketing stakeholders.
Experience within matrix organizations is important because the position requires coordination across regional teams, local markets, agencies, and multiple support functions.
The successful candidate should demonstrate strong strategic thinking while remaining comfortable with detailed campaign execution, performance analysis, and operational problem-solving.
A strong understanding of influencer marketing technology is important, including creator discovery, audience analysis, fraud detection, contract management, campaign tracking, reporting, and benchmarking platforms.
Candidates should be comfortable using AI and automation to improve campaign planning, reporting, content evaluation, forecasting, and workflow efficiency.
Strong analytical capability is required to interpret campaign performance, benchmark results, assess cost efficiency, and translate data into actionable recommendations.
Excellent stakeholder management and communication skills are essential, particularly when aligning Brand, Digital, Media, Creative, Legal, Procurement, Finance, and country marketing teams.
The position suits a commercially aware marketing leader who combines creativity with structured governance, measurable performance, technology adoption, and regional-scale thinking.
Skills Set
Influencer marketing
Creator marketing
Regional marketing
MENA marketing
Influencer strategy
Paid influencer campaigns
Creator partnerships
Integrated marketing
Digital marketing
Social media marketing
Campaign planning
Campaign execution
Regional campaign management
Agency management
Influencer agency governance
Creator discovery
Audience validation
Brand fit analysis
Influencer fraud detection
Campaign management platforms
Contract management
Performance tracking
Influencer analytics
Marketing dashboards
Campaign benchmarking
Reach measurement
Engagement analysis
Video completion rate
Earned media value
Creator effectiveness
Cost efficiency
Marketing ROI
Performance optimization
Regional reporting
Influencer technology
AI-assisted creator discovery
AI content evaluation
Creative scoring
Audience insights
Predictive campaign planning
Performance forecasting
Automated reporting
Workflow automation
Digital media integration
Paid amplification
Cross-functional collaboration
Stakeholder management
Creator trend analysis
Test-and-learn programs
Marketing innovation
Why Join Us
Influencer marketing is becoming an increasingly measurable and technology-driven component of digital growth, and this role provides the opportunity to shape how creator marketing operates across multiple MENA markets rather than managing a single-country campaign portfolio.
The position combines regional strategy, technology ownership, AI adoption, agency leadership, analytics, commercial efficiency, and creative experimentation. This breadth creates a strong platform for progression into regional marketing leadership, creator strategy, digital brand management, performance marketing, or broader growth marketing roles.
About the Company
talabat is a technology-driven local delivery platform and part of Delivery Hero Group. The business operates across multiple markets and connects customers with restaurants, grocery providers, and other local commerce services. Its regional marketing teams combine data, digital media, brand strategy, technology, creator partnerships, and experimentation to build customer engagement and sustainable marketplace growth.
Candidate Nationality: Any
Job Type: Full-time
Role Context
The Regional Influencer Marketing Manager is responsible for turning creator marketing into a structured, measurable, and scalable regional growth channel. The role spans strategy, campaign execution, technology, agency management, performance analytics, commercial efficiency, and innovation across talabat\'s MENA markets.
A major part of the position is establishing a regional operating model that gives local teams enough flexibility to respond to their markets while maintaining common standards for planning, governance, measurement, creator selection, reporting, and investment decisions.
The manager will also lead the evolution of talabat\'s influencer technology ecosystem, using automation, advanced analytics, fraud detection, AI-assisted creator discovery, predictive planning, and standardized reporting to improve campaign effectiveness and reduce manual operational complexity.
Key Responsibilities
* Lead paid influencer marketing strategy and execution across talabat\'s MENA markets.
* Build a regional operating framework that balances centralized governance with local market flexibility.
* Establish consistent standards for campaign planning, execution, measurement, reporting, and optimization.
* Develop annual influencer marketing roadmaps aligned with regional business objectives and individual market priorities.
* Identify opportunities to consolidate campaigns, creator relationships, agency services, and investment to improve regional efficiency.
* Use regional scale to strengthen commercial negotiations and achieve better value from influencer partnerships.
* Partner with local marketing managers to develop campaigns supporting brand, commercial, seasonal, and customer growth objectives.
* Manage regional and local influencer campaigns from initial brief through launch, amplification, reporting, and post-campaign evaluation.
* Ensure influencer activity integrates effectively with digital media, social media, offline marketing, CRM, and broader campaign plans.
* Coordinate creator strategies with agencies according to audience, objective, platform, market, and content requirements.
* Ensure influencer campaigns are delivered on time, within budget, and according to defined quality standards.
* Manage regional influencer marketing agencies and oversee the effectiveness of local agency relationships.
* Establish agency KPIs, governance processes, service expectations, delivery standards, and performance reviews.
* Build effective partnerships with Brand, Marketing, Digital, Media, Creative, Legal, Procurement, Finance, and other internal functions.
* Serve as the regional subject matter expert for influencer and creator marketing.
* Own the influencer marketing technology ecosystem and define how platforms support regional workflows.
* Lead implementation, adoption, and optimization of influencer marketing platforms across markets.
* Improve creator discovery through technology-assisted search, filtering, and audience intelligence.
* Use audience validation tools to assess creator quality, relevance, authenticity, and potential campaign fit.
* Apply brand-fit analysis to improve alignment between creators, campaigns, audiences, and brand objectives.
* Strengthen fraud detection processes to identify suspicious followers, engagement patterns, or creator behavior.
* Use technology to manage campaigns, creators, contracts, deliverables, approvals, and performance tracking.
* Build consistent benchmarking and reporting across countries and campaign types.
* Evaluate new tools and platforms capable of improving workflow efficiency, measurement, or creator effectiveness.
* Champion practical AI adoption throughout influencer marketing operations.
* Introduce AI-assisted creator discovery and prioritization where it improves campaign planning.
* Explore AI-based content evaluation and creative scoring to improve creator output quality.
* Use AI-supported audience insights to enhance targeting and creator selection.
* Apply predictive campaign planning and performance forecasting to support investment decisions.
* Automate recurring reporting workflows and reduce manual data preparation.
* Use AI-generated campaign summaries and recommendations to improve speed and consistency of analysis.
* Identify additional opportunities to automate repetitive processes and simplify regional workflows.
* Develop a robust regional influencer measurement framework.
* Create dashboards that provide consistent visibility into campaign performance across markets.
* Track reach, engagement, video completion, earned media value, creator effectiveness, cost efficiency, and business impact where measurable.
* Conduct regular performance reviews and provide clear recommendations for campaign optimization.
* Develop benchmark databases covering creators, campaigns, markets, platforms, formats, and cost performance.
* Use historical benchmarks and campaign learnings to improve future planning and budget allocation.
* Evaluate campaign ROI and identify opportunities to improve efficiency and incremental business value.
* Partner with Online Branding teams to integrate influencer activity into broader digital media plans.
* Coordinate audience strategy, creative messaging, campaign timing, and paid amplification across channels.
* Work with Creative teams to improve content quality, authenticity, and performance.
* Ensure influencer investments contribute meaningfully to wider brand and commercial objectives.
* Monitor emerging creator trends, platform changes, social formats, influencer technologies, and AI developments.
* Pilot new creator formats, content models, measurement methodologies, and platform capabilities.
* Develop paid partnership models that protect creator authenticity while improving brand performance.
* Promote structured experimentation through test-and-learn initiatives across markets.
* Share successful practices and campaign insights so local teams can benefit from regional learning.
Ideal Profile
Candidates should hold a Bachelor\'s Degree in Marketing, Communications, Business, Digital Media, or a related discipline.
Applicants should have more than 7 years of relevant experience across influencer marketing, digital marketing, social media, creator partnerships, or integrated marketing.
Strong experience managing influencer programs across multiple countries or regional markets is required.
Candidates should understand the operational realities of working with influencer marketing agencies, creator networks, content producers, platforms, and internal marketing stakeholders.
Experience within matrix organizations is important because the position requires coordination across regional teams, local markets, agencies, and multiple support functions.
The successful candidate should demonstrate strong strategic thinking while remaining comfortable with detailed campaign execution, performance analysis, and operational problem-solving.
A strong understanding of influencer marketing technology is important, including creator discovery, audience analysis, fraud detection, contract management, campaign tracking, reporting, and benchmarking platforms.
Candidates should be comfortable using AI and automation to improve campaign planning, reporting, content evaluation, forecasting, and workflow efficiency.
Strong analytical capability is required to interpret campaign performance, benchmark results, assess cost efficiency, and translate data into actionable recommendations.
Excellent stakeholder management and communication skills are essential, particularly when aligning Brand, Digital, Media, Creative, Legal, Procurement, Finance, and country marketing teams.
The position suits a commercially aware marketing leader who combines creativity with structured governance, measurable performance, technology adoption, and regional-scale thinking.
Skills Set
Influencer marketing
Creator marketing
Regional marketing
MENA marketing
Influencer strategy
Paid influencer campaigns
Creator partnerships
Integrated marketing
Digital marketing
Social media marketing
Campaign planning
Campaign execution
Regional campaign management
Agency management
Influencer agency governance
Creator discovery
Audience validation
Brand fit analysis
Influencer fraud detection
Campaign management platforms
Contract management
Performance tracking
Influencer analytics
Marketing dashboards
Campaign benchmarking
Reach measurement
Engagement analysis
Video completion rate
Earned media value
Creator effectiveness
Cost efficiency
Marketing ROI
Performance optimization
Regional reporting
Influencer technology
AI-assisted creator discovery
AI content evaluation
Creative scoring
Audience insights
Predictive campaign planning
Performance forecasting
Automated reporting
Workflow automation
Digital media integration
Paid amplification
Cross-functional collaboration
Stakeholder management
Creator trend analysis
Test-and-learn programs
Marketing innovation
Why Join Us
Influencer marketing is becoming an increasingly measurable and technology-driven component of digital growth, and this role provides the opportunity to shape how creator marketing operates across multiple MENA markets rather than managing a single-country campaign portfolio.
The position combines regional strategy, technology ownership, AI adoption, agency leadership, analytics, commercial efficiency, and creative experimentation. This breadth creates a strong platform for progression into regional marketing leadership, creator strategy, digital brand management, performance marketing, or broader growth marketing roles.
About the Company
talabat is a technology-driven local delivery platform and part of Delivery Hero Group. The business operates across multiple markets and connects customers with restaurants, grocery providers, and other local commerce services. Its regional marketing teams combine data, digital media, brand strategy, technology, creator partnerships, and experimentation to build customer engagement and sustainable marketplace growth.
