Senior CRM Specialist - Lifecycle Campaigns
Posted date [2026-08-24]
(ID: 50120)
 |
Talabat is the MENA region’s leading on-demand delivery platform, headquartered in Dubai and operating across eight markets. We leverage a tech-driven flywheel model to connect millions of users with food, groceries, and essential services. By bridging the gap between people and local businesses, we continue to scale our ecosystem and simplify everyday life through innovation. |
Job Description and Requirements
Senior CRM Specialist - Lifecycle CampaignsJob Snapshot
Role: Senior CRM Specialist - Lifecycle Campaigns
Location: Dubai, United Arab Emirates
Industry: Internet
Function: Direct Marketing -CRM
Experience: Minimum 2 years relevant CRM or marketing experience
Job Type: Full-time
Position Overview
Senior CRM Specialist - Lifecycle Campaigns in Dubai, United Arab Emirates is an Internet industry opportunity with talabat focused on customer lifecycle marketing, CRM campaign execution, retention, engagement, campaign budgeting, performance analysis, and ROI optimization. The role sits within the regional Performance Marketing team and supports country-level CRM activity by developing campaigns, coordinating launches, monitoring spend, analyzing lifecycle performance, and improving customer engagement across talabat markets.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Internet
Function: Direct Marketing -CRM
Salary: 14000-20000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role
Context
The Senior CRM Specialist helps translate customer lifecycle opportunities into targeted campaigns that improve retention, order frequency, engagement, and marketing efficiency. The position requires a strong understanding of customer behavior and the ability to respond to challenges such as rising churn or declining purchase frequency with structured, measurable CRM activity.
The role combines campaign ideation with operational execution and financial discipline. Working closely with Campaign Operations and local marketing teams, the specialist ensures initiatives are launched correctly, remain within approved budgets, and generate clear performance insights that can be used to refine future campaigns.
Key Responsibilities
* Develop CRM campaign ideas around different stages of the customer lifecycle.
* Identify campaign opportunities linked to retention, activation, reactivation, frequency, engagement, and churn reduction.
* Translate local market challenges into targeted CRM initiatives with measurable objectives.
* Coordinate with Campaign Operations teams to prepare and launch country-level CRM campaigns.
* Ensure campaign requirements, audiences, timelines, content, and operational dependencies are aligned before activation.
* Support local markets experiencing changes in customer churn, purchase frequency, or lifecycle performance.
* Monitor campaign execution and identify issues that could affect delivery or expected results.
* Forecast CRM campaign expenditure across monthly, quarterly, and annual planning cycles.
* Align campaign budgets with regional and local marketing stakeholders.
* Track actual spend against approved CRM budgets and identify deviations early.
* Maintain visibility of campaign costs and provide timely updates to relevant marketing teams.
* Review lifecycle campaign results and identify opportunities to improve performance.
* Compare results across markets to identify practices that can be replicated or adapted.
* Recommend optimizations based on customer response, historical performance, and regional learnings.
* Develop data-backed hypotheses for improving returns from existing lifecycle journeys and campaign flows.
* Test new approaches to targeting, timing, customer segmentation, messaging, or campaign structure.
* Evaluate whether CRM initiatives are delivering sufficient incremental value relative to marketing spend.
* Support ongoing experimentation designed to improve campaign ROI.
* Create clear visibility for local teams on performance trends, campaign costs, and efficiency.
* Prepare regular reporting on lifecycle marketing activity and relevant performance metrics.
* Use Excel to analyze campaign data, spend, customer behavior, and performance trends.
* Work with CRM platforms such as Braze or comparable campaign-management tools when required.
* Collaborate with regional Performance Marketing colleagues on cross-market priorities and best practices.
* Coordinate effectively with local marketing teams while maintaining alignment with regional CRM strategy.
* Manage multiple campaigns and deadlines in a fast-paced working environment.
* Maintain accuracy and attention to detail across campaign setup, financial tracking, reporting, and analysis.
* Take ownership of assigned initiatives and remain hands-on throughout campaign development and execution.
* Communicate findings, recommendations, and campaign performance clearly to relevant stakeholders.
Ideal Profile
Candidates should hold a Bachelor\'s Degree in Marketing or an equivalent discipline with a strong analytical or data-focused component.
Applicants should have at least 2 years of relevant professional experience in CRM, lifecycle marketing, performance marketing, campaign management, digital marketing, or a closely related area.
Experience working within a fast-paced technology, e-commerce, delivery, marketplace, or consumer digital environment is particularly valuable.
Advanced Excel capability is important because the role requires frequent analysis of campaign performance, spend, customer trends, and ROI.
Experience with CRM and campaign-management platforms such as Braze or similar tools is an advantage.
The successful candidate should be highly data-driven and comfortable using campaign results to form hypotheses, identify opportunities, and recommend improvements.
Strong time-management skills are required to handle multiple campaigns, regional coordination, and tight execution deadlines.
Fluent written and spoken English is required. Arabic fluency is an advantage.
Good interpersonal, communication, and presentation skills are important because the role works with regional teams, Campaign Operations, and local marketing stakeholders.
Candidates should demonstrate initiative, ownership, attention to detail, reliability, and a collaborative approach to working within cross-functional teams.
Skills Set
CRM
Lifecycle marketing
Customer lifecycle management
CRM campaigns
Campaign management
Customer retention
Customer engagement
Churn reduction
Order frequency optimization
Reactivation campaigns
Performance marketing
Campaign budgeting
Budget forecasting
Marketing spend management
Campaign performance analysis
ROI optimization
Lifecycle optimization
Customer segmentation
Campaign testing
Experimentation
Data analysis
Performance reporting
Microsoft Excel
Braze
Campaign automation
Marketing automation
Cross-market campaigns
Regional marketing
Customer behavior analysis
Hypothesis development
A/B testing
Campaign operations
Stakeholder coordination
Marketing analytics
Cost monitoring
Performance optimization
Why Join Us
CRM plays a central role in improving customer retention, purchase frequency, engagement, and long-term value within digital marketplaces. This position offers the opportunity to work across multiple talabat markets while gaining exposure to regional lifecycle strategy, campaign economics, experimentation, and large-scale customer engagement.
The combination of CRM execution, performance analytics, budget ownership, and cross-market learning provides a strong development path toward lifecycle marketing management, CRM strategy, retention leadership, performance marketing, or broader growth marketing positions.
About the Company
talabat is a technology-driven local delivery platform and part of Delivery Hero Group. The company connects customers with restaurants, grocery providers, and other local commerce services across multiple markets. Its marketing teams use data, customer insights, experimentation, and digital engagement tools to improve customer experience, retention, frequency, and sustainable marketplace growth.
The Senior CRM Specialist helps translate customer lifecycle opportunities into targeted campaigns that improve retention, order frequency, engagement, and marketing efficiency. The position requires a strong understanding of customer behavior and the ability to respond to challenges such as rising churn or declining purchase frequency with structured, measurable CRM activity.
The role combines campaign ideation with operational execution and financial discipline. Working closely with Campaign Operations and local marketing teams, the specialist ensures initiatives are launched correctly, remain within approved budgets, and generate clear performance insights that can be used to refine future campaigns.
Key Responsibilities
* Develop CRM campaign ideas around different stages of the customer lifecycle.
* Identify campaign opportunities linked to retention, activation, reactivation, frequency, engagement, and churn reduction.
* Translate local market challenges into targeted CRM initiatives with measurable objectives.
* Coordinate with Campaign Operations teams to prepare and launch country-level CRM campaigns.
* Ensure campaign requirements, audiences, timelines, content, and operational dependencies are aligned before activation.
* Support local markets experiencing changes in customer churn, purchase frequency, or lifecycle performance.
* Monitor campaign execution and identify issues that could affect delivery or expected results.
* Forecast CRM campaign expenditure across monthly, quarterly, and annual planning cycles.
* Align campaign budgets with regional and local marketing stakeholders.
* Track actual spend against approved CRM budgets and identify deviations early.
* Maintain visibility of campaign costs and provide timely updates to relevant marketing teams.
* Review lifecycle campaign results and identify opportunities to improve performance.
* Compare results across markets to identify practices that can be replicated or adapted.
* Recommend optimizations based on customer response, historical performance, and regional learnings.
* Develop data-backed hypotheses for improving returns from existing lifecycle journeys and campaign flows.
* Test new approaches to targeting, timing, customer segmentation, messaging, or campaign structure.
* Evaluate whether CRM initiatives are delivering sufficient incremental value relative to marketing spend.
* Support ongoing experimentation designed to improve campaign ROI.
* Create clear visibility for local teams on performance trends, campaign costs, and efficiency.
* Prepare regular reporting on lifecycle marketing activity and relevant performance metrics.
* Use Excel to analyze campaign data, spend, customer behavior, and performance trends.
* Work with CRM platforms such as Braze or comparable campaign-management tools when required.
* Collaborate with regional Performance Marketing colleagues on cross-market priorities and best practices.
* Coordinate effectively with local marketing teams while maintaining alignment with regional CRM strategy.
* Manage multiple campaigns and deadlines in a fast-paced working environment.
* Maintain accuracy and attention to detail across campaign setup, financial tracking, reporting, and analysis.
* Take ownership of assigned initiatives and remain hands-on throughout campaign development and execution.
* Communicate findings, recommendations, and campaign performance clearly to relevant stakeholders.
Ideal Profile
Candidates should hold a Bachelor\'s Degree in Marketing or an equivalent discipline with a strong analytical or data-focused component.
Applicants should have at least 2 years of relevant professional experience in CRM, lifecycle marketing, performance marketing, campaign management, digital marketing, or a closely related area.
Experience working within a fast-paced technology, e-commerce, delivery, marketplace, or consumer digital environment is particularly valuable.
Advanced Excel capability is important because the role requires frequent analysis of campaign performance, spend, customer trends, and ROI.
Experience with CRM and campaign-management platforms such as Braze or similar tools is an advantage.
The successful candidate should be highly data-driven and comfortable using campaign results to form hypotheses, identify opportunities, and recommend improvements.
Strong time-management skills are required to handle multiple campaigns, regional coordination, and tight execution deadlines.
Fluent written and spoken English is required. Arabic fluency is an advantage.
Good interpersonal, communication, and presentation skills are important because the role works with regional teams, Campaign Operations, and local marketing stakeholders.
Candidates should demonstrate initiative, ownership, attention to detail, reliability, and a collaborative approach to working within cross-functional teams.
Skills Set
CRM
Lifecycle marketing
Customer lifecycle management
CRM campaigns
Campaign management
Customer retention
Customer engagement
Churn reduction
Order frequency optimization
Reactivation campaigns
Performance marketing
Campaign budgeting
Budget forecasting
Marketing spend management
Campaign performance analysis
ROI optimization
Lifecycle optimization
Customer segmentation
Campaign testing
Experimentation
Data analysis
Performance reporting
Microsoft Excel
Braze
Campaign automation
Marketing automation
Cross-market campaigns
Regional marketing
Customer behavior analysis
Hypothesis development
A/B testing
Campaign operations
Stakeholder coordination
Marketing analytics
Cost monitoring
Performance optimization
Why Join Us
CRM plays a central role in improving customer retention, purchase frequency, engagement, and long-term value within digital marketplaces. This position offers the opportunity to work across multiple talabat markets while gaining exposure to regional lifecycle strategy, campaign economics, experimentation, and large-scale customer engagement.
The combination of CRM execution, performance analytics, budget ownership, and cross-market learning provides a strong development path toward lifecycle marketing management, CRM strategy, retention leadership, performance marketing, or broader growth marketing positions.
About the Company
talabat is a technology-driven local delivery platform and part of Delivery Hero Group. The company connects customers with restaurants, grocery providers, and other local commerce services across multiple markets. Its marketing teams use data, customer insights, experimentation, and digital engagement tools to improve customer experience, retention, frequency, and sustainable marketplace growth.
