Senior Marketing Specialist - Integrated Campaigns
Posted date [2026-07-31]
(ID: 48878)
 |
Talabat is the MENA region’s leading on-demand delivery platform, headquartered in Dubai and operating across eight markets. We leverage a tech-driven flywheel model to connect millions of users with food, groceries, and essential services. By bridging the gap between people and local businesses, we continue to scale our ecosystem and simplify everyday life through innovation. |
Job Description and Requirements
Senior Marketing Specialist - Integrated CampaignsJob Snapshot
Role: Senior Marketing Specialist - Integrated Campaigns
Location: Dubai, United Arab Emirates
Industry: Internet
Function: Marketing Communications
Experience: 4-6 years
Job Type: Full-time
Position Overview
The Senior Marketing Specialist - Integrated Campaigns opportunity in Dubai, United Arab Emirates is a brand-growth position within the Internet industry. talabat is seeking a creative and commercially aware marketer to build local brand affinity, manage strategic partnerships and deliver integrated campaigns across digital and physical consumer channels.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Internet
Function: Marketing Communications
Salary: 15000-22000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
Strong local relevance requires campaigns that connect brand strategy, commercial partnerships and customer behaviour. This role will translate UAE market opportunities into coordinated seasonal, tactical and
brand initiatives. Performance insights will guide investment decisions while close collaboration with creative, commercial, legal and retention teams ensures consistent execution.
Key Responsibilities
The specialist will manage campaigns from strategic concept through activation, measurement and optimization.
* Develop end-to-end strategies for seasonal and tactical marketing campaigns.
* Plan brand initiatives that increase consumer awareness and affinity.
* Coordinate campaign delivery across the United Arab Emirates.
* Establish clear objectives, audiences, timelines and channel requirements.
* Build co-marketing programs with FMCG brands and retail partners.
* Structure joint initiatives that create value for the company and participating vendors.
* Align outdoor advertising with digital and social media activity.
* Integrate physical activations and events into broader campaign roadmaps.
* Coordinate influencer plans with local brand and commercial priorities.
* Connect Commercial, Creative, Legal and CRM teams throughout campaign execution.
* Translate campaign concepts into actionable creative and messaging briefs.
* Develop targeted in-app communication requirements.
* Plan push-notification briefs that support customer engagement and repeat orders.
* Manage external creative agencies and production partners.
* Coordinate print suppliers and outdoor-advertising vendors.
* Maintain campaign quality and brand consistency across every customer touchpoint.
* Track local marketing expenditure against approved budgets.
* Measure campaign return on investment and customer-acquisition cost.
* Monitor conversion rates and other relevant performance indicators.
* Compare campaign outcomes with commercial and brand targets.
* Convert marketing data into practical growth recommendations.
* Adjust campaigns when results indicate performance gaps.
* Monitor competitor activity across the UAE market.
* Analyse consumer trends and identify rapid growth opportunities.
* Present campaign results, lessons and next-step recommendations to stakeholders.
Ideal Profile
Candidates must hold a Bachelor\'s Degree in Marketing, Communications, Business or a related discipline. Four to six years of experience in brand management, campaign management, growth marketing or trade marketing within the GCC region is required. Previous exposure to quick-commerce businesses is preferred.
Applicants should have delivered integrated campaigns combining offline media, digital channels and localized activations. Strong analytical ability is necessary to translate marketing metrics into commercial action. Experience managing creative agencies, production houses, print suppliers and outdoor-advertising vendors is essential.
Skills Set
Integrated campaign strategy
Brand management
Campaign planning
Growth marketing
Trade marketing
FMCG partnerships
Retail co-marketing
Outdoor advertising
Local market activations
Event marketing
Digital marketing
Social media campaigns
Influencer marketing
CRM campaign coordination
In-app messaging
Push-notification planning
Marketing budget control
Return on investment analysis
Customer-acquisition cost
Conversion-rate analysis
Market intelligence
Competitor monitoring
Creative agency management
Production-house coordination
Print vendor management
Why Join Us
This role offers the creative scope to shape locally relevant campaigns while remaining accountable for commercial results. It provides exposure to major consumer brands, diverse media channels and high-frequency customer behaviour within Dubai\'s competitive online-delivery market.
About the Company
talabat is a leading online delivery platform operating across the Middle East and North Africa. As part of Delivery Hero, the company uses technology, local partnerships and market insight to connect customers with restaurants, grocery stores and other everyday retail services.
Key Responsibilities
The specialist will manage campaigns from strategic concept through activation, measurement and optimization.
* Develop end-to-end strategies for seasonal and tactical marketing campaigns.
* Plan brand initiatives that increase consumer awareness and affinity.
* Coordinate campaign delivery across the United Arab Emirates.
* Establish clear objectives, audiences, timelines and channel requirements.
* Build co-marketing programs with FMCG brands and retail partners.
* Structure joint initiatives that create value for the company and participating vendors.
* Align outdoor advertising with digital and social media activity.
* Integrate physical activations and events into broader campaign roadmaps.
* Coordinate influencer plans with local brand and commercial priorities.
* Connect Commercial, Creative, Legal and CRM teams throughout campaign execution.
* Translate campaign concepts into actionable creative and messaging briefs.
* Develop targeted in-app communication requirements.
* Plan push-notification briefs that support customer engagement and repeat orders.
* Manage external creative agencies and production partners.
* Coordinate print suppliers and outdoor-advertising vendors.
* Maintain campaign quality and brand consistency across every customer touchpoint.
* Track local marketing expenditure against approved budgets.
* Measure campaign return on investment and customer-acquisition cost.
* Monitor conversion rates and other relevant performance indicators.
* Compare campaign outcomes with commercial and brand targets.
* Convert marketing data into practical growth recommendations.
* Adjust campaigns when results indicate performance gaps.
* Monitor competitor activity across the UAE market.
* Analyse consumer trends and identify rapid growth opportunities.
* Present campaign results, lessons and next-step recommendations to stakeholders.
Ideal Profile
Candidates must hold a Bachelor\'s Degree in Marketing, Communications, Business or a related discipline. Four to six years of experience in brand management, campaign management, growth marketing or trade marketing within the GCC region is required. Previous exposure to quick-commerce businesses is preferred.
Applicants should have delivered integrated campaigns combining offline media, digital channels and localized activations. Strong analytical ability is necessary to translate marketing metrics into commercial action. Experience managing creative agencies, production houses, print suppliers and outdoor-advertising vendors is essential.
Skills Set
Integrated campaign strategy
Brand management
Campaign planning
Growth marketing
Trade marketing
FMCG partnerships
Retail co-marketing
Outdoor advertising
Local market activations
Event marketing
Digital marketing
Social media campaigns
Influencer marketing
CRM campaign coordination
In-app messaging
Push-notification planning
Marketing budget control
Return on investment analysis
Customer-acquisition cost
Conversion-rate analysis
Market intelligence
Competitor monitoring
Creative agency management
Production-house coordination
Print vendor management
Why Join Us
This role offers the creative scope to shape locally relevant campaigns while remaining accountable for commercial results. It provides exposure to major consumer brands, diverse media channels and high-frequency customer behaviour within Dubai\'s competitive online-delivery market.
About the Company
talabat is a leading online delivery platform operating across the Middle East and North Africa. As part of Delivery Hero, the company uses technology, local partnerships and market insight to connect customers with restaurants, grocery stores and other everyday retail services.
