Associate Media Director (Paid Search/Paid Social/Programmatic Job Vacancy in USA
Posted date [2024-10-14]
(ID: 32218)
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At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon over 300 years combined experience and expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is equal parts creative agency, consultancy, and technology powerhouse.... |
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
VML Performance Marketing is seeking an Associate Media Director to oversee and deliver media campaigns for a large client. This role is responsible for ensuring that all activity on the account is aimed towards an objective based performance. It is crucial to understand business objectives and how that is translated into addressable audiences and activated within channels. This role manages a team of performance media experts to ensure client goals are met and the account is in good health to grow. Creating and overseeing campaigns across selected channels (Search, Social, Display, Video, Native, OTT & More). This role is dedicated to identified client accounts to fulfill Media Strategies and plans within VML's standards of digital media.
What you'll do:
Plan | Understand client goals and business objectives to translate into achievable Media KPIs. Match a client's business objective with targetable and relevant audiences and advise what media channels will be most effective to reach these Audiences.
Communicate | Clearly articulate what success would look like for the team and continuously assure that the work is inline with a client's needs.
Collaborate | Work closely with the Paid Media Strategists and Campaign Managers to deliver on client goals and objectives. Integrate with other service line within the agency (Content, Reporting and analytics, Account teams and project managers)
Lead | Lead and manage individuals to deliver their best work and ensure client success within paid media channels.
Client Management | Be confident in presenting work and potential solutions to a client.
Who you are:
A builder | Entrepreneurial attitude couple with a strong business acumen. Ability and appetite to bring people together. Innate ability to marshal people and create gravity around ideas.
Open and collaborative | Our team is close-knit and supportive and we're working with a lot of unknowns - you must champion of team environments that are comfortable and encouraging.
Optimistic and resilient | Dig in and figure out how to work around problems. Yes and why not posture. Takes care of self and team. Balance needed to maintain stamina and positivity.
Ego-less | We all wear the hats that need wearing, it's a mentality that makes the team successful.
What you'll need:
Minimum 5 years of paid digital media leadership experience.
Understanding in media operations across paid social and other paid media channels.
Experience in developing paid media plans that align to an overarching strategy.
Ability to utilize data to inform audience segmentation.
Understanding of how paid media is measured for success on a per objective basis.
Strong grasp of and ability to navigate digital tools and platforms, including: SA360, DV360, Google Ads, Bing Ads, The TradeDesk (and various DSPs), Facebook Business Manager, Google Merchant Center, various analytics suites, etc.
What we offer:
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
VML Performance Marketing is seeking an Associate Media Director to oversee and deliver media campaigns for a large client. This role is responsible for ensuring that all activity on the account is aimed towards an objective based performance. It is crucial to understand business objectives and how that is translated into addressable audiences and activated within channels. This role manages a team of performance media experts to ensure client goals are met and the account is in good health to grow. Creating and overseeing campaigns across selected channels (Search, Social, Display, Video, Native, OTT & More). This role is dedicated to identified client accounts to fulfill Media Strategies and plans within VML's standards of digital media.
What you'll do:
Plan | Understand client goals and business objectives to translate into achievable Media KPIs. Match a client's business objective with targetable and relevant audiences and advise what media channels will be most effective to reach these Audiences.
Communicate | Clearly articulate what success would look like for the team and continuously assure that the work is inline with a client's needs.
Collaborate | Work closely with the Paid Media Strategists and Campaign Managers to deliver on client goals and objectives. Integrate with other service line within the agency (Content, Reporting and analytics, Account teams and project managers)
Lead | Lead and manage individuals to deliver their best work and ensure client success within paid media channels.
Client Management | Be confident in presenting work and potential solutions to a client.
Who you are:
A builder | Entrepreneurial attitude couple with a strong business acumen. Ability and appetite to bring people together. Innate ability to marshal people and create gravity around ideas.
Open and collaborative | Our team is close-knit and supportive and we're working with a lot of unknowns - you must champion of team environments that are comfortable and encouraging.
Optimistic and resilient | Dig in and figure out how to work around problems. Yes and why not posture. Takes care of self and team. Balance needed to maintain stamina and positivity.
Ego-less | We all wear the hats that need wearing, it's a mentality that makes the team successful.
What you'll need:
Minimum 5 years of paid digital media leadership experience.
Understanding in media operations across paid social and other paid media channels.
Experience in developing paid media plans that align to an overarching strategy.
Ability to utilize data to inform audience segmentation.
Understanding of how paid media is measured for success on a per objective basis.
Strong grasp of and ability to navigate digital tools and platforms, including: SA360, DV360, Google Ads, Bing Ads, The TradeDesk (and various DSPs), Facebook Business Manager, Google Merchant Center, various analytics suites, etc.
What we offer:
