Google Ads Specialist PPC Manager remote or on site Job Vacancy in UAE Dubai
Posted date [2024-10-30]
(ID: 32373)
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Deluxe Holiday Homes™ is one of the first and largest holiday homes management company in Dubai, UAE and one of the fastest growing ones. As a result, career opportunities continue to become available. We need the best in the industry to join our company and help us to continue to develop and deliver excellent hospitality services to our guests and property owners! |
Deluxe Holiday Homes is a leading vacation rental management company in Dubai, managing over 700+ properties and offering services including property management, real estate brokerage, and more. With over 240 professionals, we prioritize innovation, professionalism, and excellence.
About the Role:
We are seeking an experienced and data-driven Google Ads Specialist / PPC Manager to manage our Google Ads campaigns with a focus on the Dubai holiday homes and real estate market. This remote role requires expertise in running and optimizing successful Google Ads campaigns and a deep understanding of Dubai’s real estate and tourism sectors. You will be responsible for driving high-quality leads and maximizing Return on Ad Spend (ROAS) through strategic advertising initiatives.
Responsibilities:
Campaign Management: Plan, execute, and manage Google Ads campaigns (Search, Display, YouTube, and Remarketing) to generate traffic, leads, and conversions for Dubai holiday homes and real estate projects.
Keyword Research & Strategy: Conduct in-depth keyword research tailored to the Dubai real estate market, creating strategies that align with business objectives.
Ad Copy & Creative Development: Collaborate with the content and design teams to produce compelling ad copy, visuals, and optimized landing pages for lead generation.
Audience Targeting: Utilize advanced audience targeting strategies, including geo-targeting, custom intent audiences, and remarketing lists to capture Dubai-based homeowners and tourists from Europe and Asia.
Budget Management: Effectively manage and allocate ad budgets, ensuring maximum efficiency and high ROAS.
Campaign Tracking & Reporting: Monitor and analyze campaign performance metrics (CPC, CTR, CPL, CPqL, and ROI) and provide actionable insights for continuous optimization.
Optimization & A/B Testing: Conduct A/B testing on ads, keywords, and landing pages to drive performance improvements and enhance lead quality.
Google Analytics & Conversion Tracking: Set up and manage Google Analytics and Google Tag Manager for accurate tracking and reporting on campaign performance.
Market Research: Stay current with trends in the Dubai real estate market and implement strategies to capture relevant audiences.
Collaboration: Work closely with internal teams, including sales and real estate departments, to ensure alignment between marketing campaigns and broader business objectives.
Requirements
Requirements:
Experience: Minimum of 3+ years managing Google Ads campaigns, ideally within Dubai’s real estate or tourism industries. Experience with additional platforms like Yandex Ads, Facebook Ads, or LinkedIn Ads is a plus.
Market Knowledge: Strong understanding of the Dubai real estate market, property types, customer behavior, and current trends.
Technical Skills: Proficiency in Google Ads, Google Analytics, Google Tag Manager, and other analytics tools for performance tracking.
Analytical Skills: Ability to analyze campaign data, generate insights, and recommend optimizations.
Budget Management: Experience managing large ad budgets and optimizing for the highest ROI.
Creativity: Ability to develop compelling ad copy and visuals that attract buyers in the Dubai market.
Remote Work Skills: Self-motivated with strong time management and communication skills for effective remote collaboration.
Education: Bachelor’s degree in Marketing, Business, or related field is preferred but not mandatory.
About the Role:
We are seeking an experienced and data-driven Google Ads Specialist / PPC Manager to manage our Google Ads campaigns with a focus on the Dubai holiday homes and real estate market. This remote role requires expertise in running and optimizing successful Google Ads campaigns and a deep understanding of Dubai’s real estate and tourism sectors. You will be responsible for driving high-quality leads and maximizing Return on Ad Spend (ROAS) through strategic advertising initiatives.
Responsibilities:
Campaign Management: Plan, execute, and manage Google Ads campaigns (Search, Display, YouTube, and Remarketing) to generate traffic, leads, and conversions for Dubai holiday homes and real estate projects.
Keyword Research & Strategy: Conduct in-depth keyword research tailored to the Dubai real estate market, creating strategies that align with business objectives.
Ad Copy & Creative Development: Collaborate with the content and design teams to produce compelling ad copy, visuals, and optimized landing pages for lead generation.
Audience Targeting: Utilize advanced audience targeting strategies, including geo-targeting, custom intent audiences, and remarketing lists to capture Dubai-based homeowners and tourists from Europe and Asia.
Budget Management: Effectively manage and allocate ad budgets, ensuring maximum efficiency and high ROAS.
Campaign Tracking & Reporting: Monitor and analyze campaign performance metrics (CPC, CTR, CPL, CPqL, and ROI) and provide actionable insights for continuous optimization.
Optimization & A/B Testing: Conduct A/B testing on ads, keywords, and landing pages to drive performance improvements and enhance lead quality.
Google Analytics & Conversion Tracking: Set up and manage Google Analytics and Google Tag Manager for accurate tracking and reporting on campaign performance.
Market Research: Stay current with trends in the Dubai real estate market and implement strategies to capture relevant audiences.
Collaboration: Work closely with internal teams, including sales and real estate departments, to ensure alignment between marketing campaigns and broader business objectives.
Requirements
Requirements:
Experience: Minimum of 3+ years managing Google Ads campaigns, ideally within Dubai’s real estate or tourism industries. Experience with additional platforms like Yandex Ads, Facebook Ads, or LinkedIn Ads is a plus.
Market Knowledge: Strong understanding of the Dubai real estate market, property types, customer behavior, and current trends.
Technical Skills: Proficiency in Google Ads, Google Analytics, Google Tag Manager, and other analytics tools for performance tracking.
Analytical Skills: Ability to analyze campaign data, generate insights, and recommend optimizations.
Budget Management: Experience managing large ad budgets and optimizing for the highest ROI.
Creativity: Ability to develop compelling ad copy and visuals that attract buyers in the Dubai market.
Remote Work Skills: Self-motivated with strong time management and communication skills for effective remote collaboration.
Education: Bachelor’s degree in Marketing, Business, or related field is preferred but not mandatory.
