ZahrFreighters, a distinguished cargo and logistics company, takes pride in delivering unparalleled services to meet the dynamic demands of global trade. With a foundation built on reliability and innovation, we excel in providing end-to-end solutions for diverse cargo needs.

Roles and Responsibilities:
1.Digital Marketing Strategy:
-Develop and implement comprehensive digital marketing strategies aligned with business objectives and brand positioning.
-Identify target audiences and market segments for each brand within the dealership group, and tailor digital marketing campaigns to effectively reach and engage them.
-Stay up to date of industry trends, emerging technologies, and digital marketing best practices to continuously refine and optimize strategies.

2.Media Buying:
-Work with each of the brands marketing teams to understand and define the requirements
-Handle the end to end media buying process
-Enable strategies to have an effective methods of target spending
-Monitor ROI on the investments with potential lead and conversions

3.Website and E-Commerce Management:
-Oversee the development, maintenance, and optimization of dealership websites to ensure an intuitive user experience, optimal performance, and high search engine rankings.
-Collaborate with web developers and designers to implement enhancements, updates, and new features that enhance usability and drive conversion rates.
-Drive the development and implementation of e-commerce capabilities, including online vehicle sales and service booking, to capitalize on digital sales opportunities.

4.Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
-Develop and execute SEO strategies to improve organic search visibility, website traffic, and keyword rankings for dealership websites.
-Manage SEM campaigns across platforms such as Google Ads and Bing Ads, including keyword research, ad copywriting, bid management, and performance optimization.
-Monitor and analyze key performance metrics and KPIs to assess campaign effectiveness and make data-driven decisions to optimize ROI.

5.Analytics and Reporting:
-Utilize web analytics tools (e.g., Google Analytics) and marketing automation platforms to track, measure, and analyze digital marketing performance and user behavior.
-Generate regular reports and insights on key metrics, campaign effectiveness, and ROI to inform strategic decision-making and optimization efforts.
-Identify trends, patterns, and opportunities for improvement, and make data-driven recommendations to optimize digital marketing strategies and tactics.

6.Collaboration with the CLM department:
-Monitoring the Lead qualification and working in parallel
-Daily monitoring and optimizing the performance
-Daily reporting of complete funnel

Job Title Manager Digital Marketing Job Description Roles and Responsibilities: 1.Digital Marketing Strategy: -Develop and implement comprehensive digital marketing strategies aligned with business objectives and brand positioning. -Identify target audiences and market segments for each brand within the dealership group, and tailor digital marketing campaigns to effectively reach and engage them. -Stay up to date of industry trends, emerging technologies, and digital marketing best practices to continuously refine and optimize strategies. 2.Media Buying: -Work with each of the brands marketing teams to understand and define the requirements -Handle the end to end media buying process -Enable strategies to have an effective methods of target spending -Monitor ROI on the investments with potential lead and conversions 3.Website and E-Commerce Management: -Oversee the development, maintenance, and optimization of dealership websites to ensure an intuitive user experience, optimal performance, and high search engine rankings. -Collaborate with web developers and designers to implement enhancements, updates, and new features that enhance usability and drive conversion rates. -Drive the development and implementation of e-commerce capabilities, including online vehicle sales and service booking, to capitalize on digital sales opportunities. 4.Search Engine Optimization (SEO) and Search Engine Marketing (SEM): -Develop and execute SEO strategies to improve organic search visibility, website traffic, and keyword rankings for dealership websites. -Manage SEM campaigns across platforms such as Google Ads and Bing Ads, including keyword research, ad copywriting, bid management, and performance optimization. -Monitor and analyze key performance metrics and KPIs to assess campaign effectiveness and make data-driven decisions to optimize ROI. 5.Analytics and Reporting: -Utilize web analytics tools (e.g., Google Analytics) and marketing automation platforms to track, measure, and analyze digital marketing performance and user behavior. -Generate regular reports and insights on key metrics, campaign effectiveness, and ROI to inform strategic decision-making and optimization efforts. -Identify trends, patterns, and opportunities for improvement, and make data-driven recommendations to optimize digital marketing strategies and tactics. 6.Collaboration with the CLM department: -Monitoring the Lead qualification and working in parallel -Daily monitoring and optimizing the performance -Daily reporting of complete funnel Post Details

Job Start Date 1970-01-01 Salary from 0.00 Salary to 0.00 Number of Vacancies 10 Location Job Location -> UAE Dubai Location City DUBAI

Desired Candidate's Profile Gender No Preference Nationality Candidate Current Location Work Experience 1-2 Years Candidate Profile Description Job Classification Job Type Job Type -> Full-time Industry Type Job Industry -> Management Consulting Job Function Job Functions -> Digital Content Development Employers Details Company ZAHRA FREIGHTERS Contact Person Designation Telephone +971 4 271 033 Email contactzahrfreighters.com