Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional family business houses headquartered in Dubai, United Arab Emirates.

Head of Marketing - Activation & Campaigns

Job Overview
We are seeking a highly strategic and experienced Head of Marketing to lead activation, campaigns, customer experience, and team performance across Al-Futtaim’s multi-market operations. Based in Dubai, this role will oversee integrated communication strategies, campaign performance, and brand consistency across all channels and markets, ensuring alignment with the company\'s customer-centric approach.

Job Location: Dubai, United Arab Emirates
Industry: Marketing and Advertising
Function: Marketing / PR / Advertising
Salary: 28000-35000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Current Location: Any
Job Type: Full Time

Job Overview
As the Head of Marketing - Activation & Campaigns, you will manage agency partners, oversee campaign execution, align with digital and customer experience teams, and ensure high-performance marketing delivery through measurable KPIs. You will also lead a high-performing team, foster talent development, and drive a consistent brand presence across markets.

Key Responsibilities

* Lead consumer campaign activations across integrated communications channels
* Collaborate with external agencies and internal digital teams for seamless strategy execution
* Drive customer-centric campaign strategies tailored to local market insights
* Establish performance measurement frameworks to track campaign ROI and attribution
* Ensure cohesive branding and customer experience across all retail and point-of-sale touchpoints
* Manage marketing budgets, planning, and reporting functions
* Lead and develop a high-performing marketing team with a focus on succession planning and capability growth
* Drive alignment with Al-Futtaim\'s SOPs, values, and compliance standards

Reporting & MIS

* Report directly to the Chief Marketing Officer
* Develop business cases, proposals, and performance dashboards for senior management

Job Requirements

* 10 to 15 years’ experience in Marketing & Communications, preferably with advertising agency background
* Proven experience across multi-market campaigns and cross-channel communication strategies
* Demonstrated ability to drive customer-focused marketing strategies
* Strong leadership and team development skills
* Excellent communication and influencing capabilities at senior stakeholder level
* Strategic thinking with both long- and short-term business insight
* Experience working in matrixed organizations preferred

What We Offer

* Strategic leadership role with regional impact
* Competitive salary and executive-level benefits
* Opportunity to shape marketing performance across key business units
* Collaborative environment with senior leadership exposure
* Career development within one of the UAE’s largest and most respected business groups

About the Company
Al-Futtaim Group is a diversified conglomerate operating across automotive, retail, healthcare, real estate, and financial services sectors. Founded in the 1930s and headquartered in Dubai, the group partners with over 200 leading global brands and employs more than 35,000 people across 20+ countries. Committed to excellence, collaboration, and innovation, Al-Futtaim continues to grow its legacy by delivering outstanding customer value and driving sustainable growth across its operations.

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Job Title Head of Marketing - Activation & Campaigns Job Description Head of Marketing - Activation & Campaigns Job Overview We are seeking a highly strategic and experienced Head of Marketing to lead activation, campaigns, customer experience, and team performance across Al-Futtaim’s multi-market operations. Based in Dubai, this role will oversee integrated communication strategies, campaign performance, and brand consistency across all channels and markets, ensuring alignment with the company\'s customer-centric approach. Job Location: Dubai, United Arab Emirates Industry: Marketing and Advertising Function: Marketing / PR / Advertising Salary: 28000-35000 monthly (Market estimated) Gender: Any Candidate Nationality: Any Candidate Current Location: Any Job Type: Full Time Job Overview As the Head of Marketing - Activation & Campaigns, you will manage agency partners, oversee campaign execution, align with digital and customer experience teams, and ensure high-performance marketing delivery through measurable KPIs. You will also lead a high-performing team, foster talent development, and drive a consistent brand presence across markets. Key Responsibilities * Lead consumer campaign activations across integrated communications channels * Collaborate with external agencies and internal digital teams for seamless strategy execution * Drive customer-centric campaign strategies tailored to local market insights * Establish performance measurement frameworks to track campaign ROI and attribution * Ensure cohesive branding and customer experience across all retail and point-of-sale touchpoints * Manage marketing budgets, planning, and reporting functions * Lead and develop a high-performing marketing team with a focus on succession planning and capability growth * Drive alignment with Al-Futtaim\'s SOPs, values, and compliance standards Reporting & MIS * Report directly to the Chief Marketing Officer * Develop business cases, proposals, and performance dashboards for senior management Job Requirements * 10 to 15 years’ experience in Marketing & Communications, preferably with advertising agency background * Proven experience across multi-market campaigns and cross-channel communication strategies * Demonstrated ability to drive customer-focused marketing strategies * Strong leadership and team development skills * Excellent communication and influencing capabilities at senior stakeholder level * Strategic thinking with both long- and short-term business insight * Experience working in matrixed organizations preferred What We Offer * Strategic leadership role with regional impact * Competitive salary and executive-level benefits * Opportunity to shape marketing performance across key business units * Collaborative environment with senior leadership exposure * Career development within one of the UAE’s largest and most respected business groups About the Company Al-Futtaim Group is a diversified conglomerate operating across automotive, retail, healthcare, real estate, and financial services sectors. Founded in the 1930s and headquartered in Dubai, the group partners with over 200 leading global brands and employs more than 35,000 people across 20+ countries. Committed to excellence, collaboration, and innovation, Al-Futtaim continues to grow its legacy by delivering outstanding customer value and driving sustainable growth across its operations. Let me know if you\'d like the schema version or another format for upload. Post Details

Job Start Date Salary from 28000.00 Salary to 35000.00 Number of Vacancies 1 Location Job Location -> UAE Dubai Location City Dubai

Desired Candidate's Profile Gender No Preference Nationality Candidate Current Location Job Classification Job Type Job Type -> Full-time Industry Type Job Industry -> Marketing and Advertising Job Function Job Functions -> Marketing & Product Research Employers Details Company AlFuttaim Contact Person Al Futtaim Designation HR Manager Telephone +201000680746 Email asmaa.elattaralfuttaim.ae