A unique technology group with a very human purpose, on a journey, to invent visionary artificial intelligence for a better everyday. |
The Digital Manager will also be advising businesses within the G42 ecosystem on best practices to promote the company’s brands, products and services in the digital domain. The resource will report into the Senior Director of Branding and Brand Experience and will work within the in-house Group Marketing and Communications team, as well as liaising and managing the company’s agency partners, to elevate the G42’s digital experience across all its touchpoints.
The candidate should have a track record of proven excellence and innovation in digital platforms, digital campaigns, digital experiences, websites and intranets, content creation, social media management and data analytics.
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Responsibilities
Develop, implement, update and manage G42’s digital strategy and executions for: 1) social media 2) digital campaigns 3) digital footprint (websites, intranets) 4) digital-based activations and experiences.
Content strategy, deployed with a genuine passion for creativity and storytelling.
Define and achieve KPIs for social media and other digital touchpoints, including website, intranet and other existing or to-be-launched platforms.
Monitor the company’s analytics, digital footprint, brand reputation and user sentiment.
Measure and report on the performance of digital campaigns, strategize and implement the necessary changes to outperform previous campaigns.
Stakeholder management and influencing across functions, business units, partners and suppliers.
Collaborate with other corporate functions and business units to plan the development of content that supports the realization of the company’s strategic goals.
Manage project staff, agency partners, timelines, and budgets.
Engage with top industry professionals and influencers to create a strong network of partners to be leveraged whenever required.
Key Skills
Proven proficiency with existing and emerging AI platforms and tools.
Proven proficiency in Prompt Engineering.
Excellent knowledge and management of social media (esp. Instagram and Facebook), YouTube and other platforms, including campaign management and reporting tools.
Excellent knowledge of advertising formats across platforms.
Excellent knowledge of Google Analytics and other performance measurement tools.
Good understanding of digital best practices such as SEO, SEM, SMO, and PPC
Good understanding of CMS logics and functioning
Good familiarity with UX/UI best practices