SENIOR EXECUTIVE SOCIAL MEDIA Job Vacancy in UAE Dubai
Posted date [2024-07-25]
(ID: 31305)
Our purpose is to make trade flow and change what’s possible for everyone.
We aim to achieve this with fast, sustainable movement of products through a single platform for trade. This is our north star. It guides every decision we make and allows us to make a meaningful difference to the world. Whatever we do, wherever we do it, it all leads here. |
Trade is the lifeblood of the global economy, creating opportunities and improving the quality of life for people around the world. DP World exists to make the worlds trade flow better, changing whats possible for the customers and communities we serve globally.
With a dedicated, diverse and professional team of more than 106,500 employees from 158 nationalities, spanning 73 countries on six continents, DP World is pushing trade further and faster towards a seamless supply chain thats fit for the future.
Were rapidly transforming and integrating our businesses -- Ports and Terminals, Marine Services, Logistics and Technology - and uniting our global infrastructure with local expertise to create stronger, more efficient end-to-end supply chain solutions that can change the way the world trades.
What's more, we're reshaping the future by investing in innovation. From intelligent delivery systems to automated warehouse stacking, were at the cutting edge of disruptive technology, pushing the sector towards better ways to trade, minimizing disruptions from the factory floor to the customers door.
We make trade flow to change what's possible for everyone.
JOB DESCRIPTION
The Senior Social Media Executive plays a key role in executing DP World's regional social media strategy. They implement innovative social campaigns, analyse performance, and ensure alignment with the company's global brand and communications initiatives. This role directly contributes to building a strong online presence and supporting DP World's business objectives.
Content Management:
Work closely with agencies and partners to support the development of social media content calendars that align with marketing and communications initiatives and strategies for the various DP World businesses.
Work under the supervision of the Manager Brand, Digital & Social with internal and external stakeholders and business units to create content that fits their communication strategies while staying true to DP World's branding and communication guidelines.
Collaborate with agencies to craft engaging social media copy, ensuring it reflects the unique voice of each DP World brand while maintaining brand consistency.
Develop and improve the visual direction of the social media accounts following the latest trends and ensuring it adheres to the DP World brand guidelines.
Guide agencies in sourcing and selecting images, videos, or other visual content for social media posts, ensuring alignment with each brand's guidelines and visual language.
Advise agencies on content scheduling while ensuring timely and accurate posting.
Stay informed of broader DP World brand as well as social media competition and trends to guide agencies for optimal social media alignment.
Ideation development for campaigns and international occasions with relevance to the business.
Craft compelling narratives that resonate with our target audience while communicating the brand message.
Community Management (Monitoring and Support):
Monitor social media channels for comments, questions, and customer feedback across various DP World brand accounts and advise agencies on optimal responses.
Support agencies in identifying and escalating potential customer service issues or reputational risks to the appropriate team members or manager.
Monitor online conversations relevant to DP World brands, offering support and insights to agencies regarding community engagement opportunities.
Analytics and Optimisation:
Help agencies track and analyse key social media metrics for various DP World brand accounts.
Assist agencies in preparing reports on social media performance, engagement, and reach, providing insights for continuous optimization.
Identify trends and provide recommendations to agencies to improve content and campaigns across individual brands.
Ensure that agencies are delivering social media reports in a timely manner and verify the accuracy and content of the reports.
Campaign Support:
Collaborate with internal teams and agencies in executing day to day social media components of marketing campaigns across DP World brands, providing input.
Support agencies in setting up social media advertising campaigns and monitor performance, suggesting adjustments as needed.
Professional Development:
Stay updated on the latest social media trends, tools, and best practices, particularly for agency-comms-stakeholder collaboration.
Continue developing expertise in social media, multi-brand management, and agency collaboration.
Technical Competencies:
Social Media Platforms: Deep understanding of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and their best practices.
Social Strategy: Solid grasp of the social media strategy, content development, and community engagement principles.
Data-Informed: Strong understanding of social media analytics, metrics, and reporting.
Communication Skills: Excellent written and verbal communication skills, particularly the ability to provide clear, concise direction to agencies.
Project Management: Ability to track timelines, coordinate with multiple stakeholders, and ensure timely completion of projects.
Multi-Brand Awareness: Understanding of managing social media across multiple brands.
Proactive and Collaborative: Eager to work in a fast-paced environment, offering strategic guidance and collaborating effectively with agencies.
Essential Qualification:
Bachelors degree in marketing, Communications, or a related field.
Work Experience:
2-4 years of experience in social media, marketing, or communications, with demonstrated experience in a dynamic and fast paced environment.
Preferred Skills:
Experience with social media management/analytics/listening tools (e.g., Sprout Social, Hootsuite, Brandwatch, Emplify, Meltwater).
Knowledge of social media advertising platforms would be a plus.
Fluent in English with proficiency in Arabic as a strong advantage.
DP World is committed to the principles of Equal Employment Opportunity (EEO). We strongly believe that employing a diverse workforce is central to our success and we make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, gender, disability, race, religion or belief.
By submitting your resume and application information, you authorize DP World to transmit and store your information in the world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualification for this or other job vacancies.
ABOUT THE TEAM
Meet the dedicated People and Talent Management teams from DP World at the careers fair.
With a collective passion for nurturing talent and fostering growth, our team is at the heart of DP World's thriving workforce. We are committed to identifying potential, facilitating development, and ensuring every team member achieves their professional aspirations.
Our team members come equipped with diverse experiences and profound knowledge in talent management, making them the perfect guides
With a dedicated, diverse and professional team of more than 106,500 employees from 158 nationalities, spanning 73 countries on six continents, DP World is pushing trade further and faster towards a seamless supply chain thats fit for the future.
Were rapidly transforming and integrating our businesses -- Ports and Terminals, Marine Services, Logistics and Technology - and uniting our global infrastructure with local expertise to create stronger, more efficient end-to-end supply chain solutions that can change the way the world trades.
What's more, we're reshaping the future by investing in innovation. From intelligent delivery systems to automated warehouse stacking, were at the cutting edge of disruptive technology, pushing the sector towards better ways to trade, minimizing disruptions from the factory floor to the customers door.
We make trade flow to change what's possible for everyone.
JOB DESCRIPTION
The Senior Social Media Executive plays a key role in executing DP World's regional social media strategy. They implement innovative social campaigns, analyse performance, and ensure alignment with the company's global brand and communications initiatives. This role directly contributes to building a strong online presence and supporting DP World's business objectives.
Content Management:
Work closely with agencies and partners to support the development of social media content calendars that align with marketing and communications initiatives and strategies for the various DP World businesses.
Work under the supervision of the Manager Brand, Digital & Social with internal and external stakeholders and business units to create content that fits their communication strategies while staying true to DP World's branding and communication guidelines.
Collaborate with agencies to craft engaging social media copy, ensuring it reflects the unique voice of each DP World brand while maintaining brand consistency.
Develop and improve the visual direction of the social media accounts following the latest trends and ensuring it adheres to the DP World brand guidelines.
Guide agencies in sourcing and selecting images, videos, or other visual content for social media posts, ensuring alignment with each brand's guidelines and visual language.
Advise agencies on content scheduling while ensuring timely and accurate posting.
Stay informed of broader DP World brand as well as social media competition and trends to guide agencies for optimal social media alignment.
Ideation development for campaigns and international occasions with relevance to the business.
Craft compelling narratives that resonate with our target audience while communicating the brand message.
Community Management (Monitoring and Support):
Monitor social media channels for comments, questions, and customer feedback across various DP World brand accounts and advise agencies on optimal responses.
Support agencies in identifying and escalating potential customer service issues or reputational risks to the appropriate team members or manager.
Monitor online conversations relevant to DP World brands, offering support and insights to agencies regarding community engagement opportunities.
Analytics and Optimisation:
Help agencies track and analyse key social media metrics for various DP World brand accounts.
Assist agencies in preparing reports on social media performance, engagement, and reach, providing insights for continuous optimization.
Identify trends and provide recommendations to agencies to improve content and campaigns across individual brands.
Ensure that agencies are delivering social media reports in a timely manner and verify the accuracy and content of the reports.
Campaign Support:
Collaborate with internal teams and agencies in executing day to day social media components of marketing campaigns across DP World brands, providing input.
Support agencies in setting up social media advertising campaigns and monitor performance, suggesting adjustments as needed.
Professional Development:
Stay updated on the latest social media trends, tools, and best practices, particularly for agency-comms-stakeholder collaboration.
Continue developing expertise in social media, multi-brand management, and agency collaboration.
Technical Competencies:
Social Media Platforms: Deep understanding of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and their best practices.
Social Strategy: Solid grasp of the social media strategy, content development, and community engagement principles.
Data-Informed: Strong understanding of social media analytics, metrics, and reporting.
Communication Skills: Excellent written and verbal communication skills, particularly the ability to provide clear, concise direction to agencies.
Project Management: Ability to track timelines, coordinate with multiple stakeholders, and ensure timely completion of projects.
Multi-Brand Awareness: Understanding of managing social media across multiple brands.
Proactive and Collaborative: Eager to work in a fast-paced environment, offering strategic guidance and collaborating effectively with agencies.
Essential Qualification:
Bachelors degree in marketing, Communications, or a related field.
Work Experience:
2-4 years of experience in social media, marketing, or communications, with demonstrated experience in a dynamic and fast paced environment.
Preferred Skills:
Experience with social media management/analytics/listening tools (e.g., Sprout Social, Hootsuite, Brandwatch, Emplify, Meltwater).
Knowledge of social media advertising platforms would be a plus.
Fluent in English with proficiency in Arabic as a strong advantage.
DP World is committed to the principles of Equal Employment Opportunity (EEO). We strongly believe that employing a diverse workforce is central to our success and we make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, gender, disability, race, religion or belief.
By submitting your resume and application information, you authorize DP World to transmit and store your information in the world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualification for this or other job vacancies.
ABOUT THE TEAM
Meet the dedicated People and Talent Management teams from DP World at the careers fair.
With a collective passion for nurturing talent and fostering growth, our team is at the heart of DP World's thriving workforce. We are committed to identifying potential, facilitating development, and ensuring every team member achieves their professional aspirations.
Our team members come equipped with diverse experiences and profound knowledge in talent management, making them the perfect guides
