Senior Specialist - Content Strategy
Posted date [2026-08-27]
(ID: 50221)
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Founded in 1971, ADNOC is a leading diversified energy group, wholly owned by the Abu Dhabi Government. Our network of fully integrated businesses operates across the energy value chain, helping us to responsibly meet the demands of an ever-changing energy market.
Already in the top tier of the lowest carbon intensity oil and gas producers in the world, we are taking significant steps to make today’s energy cleaner while investing in the clean energies of tomorrow, strengthening our position as a reliable and responsible global energy provider. We are allocating an initial $23 billion to advance and accelerate lower-carbon solutions, investing in new energies and decarbonization technologies to enable our net zero by 2045 ambition and our commitment to zero methane emissions by 2030. ... |
Job Description and Requirements
Senior Specialist - Content StrategyJob Snapshot
Role: Senior Specialist - Content Strategy
Location: Abu Dhabi Emirate, United Arab Emirates
Industry: Marketing and Advertising
Function: Marketing Communications
Experience: Senior-level content creation and communications experience
Job Type: Full-time
Position Overview
Senior Specialist - Content Strategy in Abu Dhabi Emirate, United Arab Emirates is a senior Marketing and Advertising opportunity responsible for developing high-impact corporate content, executive communications and integrated content strategies. The role supports organizational visibility and strategic communication objectives by producing compelling digital and print content, maintaining brand consistency, analyzing audience engagement and coordinating content delivery across multiple internal and external channels.
Job Details
Country: United Arab Emirates
City: Abu Dhabi Emirate
Industry: Marketing and Advertising
Function: Marketing Communications
Salary: 22000-32000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The
Senior Specialist converts corporate priorities, executive messages and organizational initiatives into clear, engaging and strategically aligned content. The position combines editorial judgment, research, brand management and performance analysis to strengthen the effectiveness of communications across digital and print platforms. Working closely with multidisciplinary teams, the role ensures that content consistently reflects corporate objectives while improving audience relevance, engagement and communication impact.
Key Responsibilities
* Develop and implement content strategies aligned with corporate priorities, communication objectives and brand positioning.
* Create high-quality content for executive reporting, leadership communications and strategic corporate initiatives.
* Produce engaging written material for digital and print channels according to audience and communication requirements.
* Translate complex organizational information into clear, accessible and compelling content.
* Work with cross-functional teams to gather information, validate messaging and maintain consistency across content outputs.
* Coordinate with internal departments to ensure content reflects current priorities, approved terminology and brand standards.
* Manage content calendars and maintain visibility of upcoming campaigns, publications and executive communication requirements.
* Prioritize content assignments and ensure projects are completed within agreed timelines.
* Conduct research into relevant industry, communication and audience trends to improve content quality and effectiveness.
* Introduce innovative content approaches that strengthen audience engagement and support organizational growth.
* Monitor content performance using relevant engagement and communication metrics.
* Analyze performance data and adjust content strategies based on audience response and measurable outcomes.
* Maintain consistency of voice, tone, messaging and visual alignment with established brand guidelines.
* Review content for accuracy, clarity, relevance and quality before publication or executive submission.
* Coordinate multiple content projects simultaneously while maintaining editorial standards and delivery schedules.
* Collaborate with internal stakeholders to define communication objectives and determine the most effective content format.
* Engage external stakeholders where required to ensure communications meet audience expectations and professional standards.
* Contribute to development of new approaches for content creation, distribution and audience targeting.
* Support strategic communication initiatives through research, editorial development and structured content planning.
* Provide regular reports on content performance, engagement and communication impact.
* Maintain accurate documentation relating to content projects, calendars and performance tracking.
* Ensure all content-related activities comply with applicable organizational policies and procedures.
* Provide editorial guidance and practical mentoring to junior team members.
* Share content creation techniques, strategic communication practices and quality standards across the team.
* Support continuous improvement of editorial workflows, approval processes and content production methods.
Ideal Profile
* Bachelor\'s Degree in Marketing, Communications, Journalism or a related discipline.
* Strong professional experience in content creation, corporate communications, editorial strategy or content marketing.
* Demonstrated ability to develop content strategies aligned with business and organizational objectives.
* Experience producing executive-level reports, corporate communications and high-visibility written material.
* Strong writing, editing and storytelling capability across digital and print formats.
* Ability to transform technical or complex information into concise and audience-appropriate communication.
* Experience managing editorial calendars and multiple simultaneous content projects.
* Strong understanding of brand voice, messaging consistency and corporate communication standards.
* Practical experience using performance metrics to evaluate and improve content effectiveness.
* Ability to conduct research and identify emerging communication, audience and industry trends.
* Strong stakeholder management skills for working across multidisciplinary teams.
* Ability to provide constructive editorial guidance and mentor less experienced content professionals.
* Strong attention to detail with high standards for language, accuracy and presentation.
* Ability to meet demanding deadlines while maintaining content quality.
* Professional certification in content marketing, digital marketing or a related communications discipline is advantageous.
Skills Set
* Content strategy
* Corporate communications
* Content creation
* Executive communications
* Executive reporting
* Content marketing
* Digital content
* Print content
* Copywriting
* Editing
* Editorial planning
* Content calendars
* Brand communications
* Brand voice
* Corporate messaging
* Strategic communications
* Content performance analysis
* Audience engagement
* Content optimization
* Communication metrics
* Content research
* Industry trend analysis
* Stakeholder communication
* Cross-functional collaboration
* Editorial quality assurance
* Content governance
* Digital marketing
* Content distribution
* Content project management
* Storytelling
* Proofreading
* Content performance reporting
* Communication planning
* Team mentoring
* Editorial workflow improvement
Why Join Us
This role offers experienced content professionals the opportunity to shape high-visibility corporate communications within a large and strategically important organization. The position combines executive content, digital communication, brand management and performance analysis, creating exposure to complex initiatives and senior stakeholders. It provides a strong platform for professionals seeking deeper responsibility in content strategy, corporate storytelling and integrated communication while contributing to organizational reputation and audience engagement.
About the Company
ADNOC Group is a major diversified energy organization headquartered in Abu Dhabi with operations spanning the energy value chain. Its corporate communication activities support engagement with employees, leadership, partners and wider stakeholders through clear, consistent and strategically aligned content that reflects the organization\'s priorities, values and long-term direction.
Key Responsibilities
* Develop and implement content strategies aligned with corporate priorities, communication objectives and brand positioning.
* Create high-quality content for executive reporting, leadership communications and strategic corporate initiatives.
* Produce engaging written material for digital and print channels according to audience and communication requirements.
* Translate complex organizational information into clear, accessible and compelling content.
* Work with cross-functional teams to gather information, validate messaging and maintain consistency across content outputs.
* Coordinate with internal departments to ensure content reflects current priorities, approved terminology and brand standards.
* Manage content calendars and maintain visibility of upcoming campaigns, publications and executive communication requirements.
* Prioritize content assignments and ensure projects are completed within agreed timelines.
* Conduct research into relevant industry, communication and audience trends to improve content quality and effectiveness.
* Introduce innovative content approaches that strengthen audience engagement and support organizational growth.
* Monitor content performance using relevant engagement and communication metrics.
* Analyze performance data and adjust content strategies based on audience response and measurable outcomes.
* Maintain consistency of voice, tone, messaging and visual alignment with established brand guidelines.
* Review content for accuracy, clarity, relevance and quality before publication or executive submission.
* Coordinate multiple content projects simultaneously while maintaining editorial standards and delivery schedules.
* Collaborate with internal stakeholders to define communication objectives and determine the most effective content format.
* Engage external stakeholders where required to ensure communications meet audience expectations and professional standards.
* Contribute to development of new approaches for content creation, distribution and audience targeting.
* Support strategic communication initiatives through research, editorial development and structured content planning.
* Provide regular reports on content performance, engagement and communication impact.
* Maintain accurate documentation relating to content projects, calendars and performance tracking.
* Ensure all content-related activities comply with applicable organizational policies and procedures.
* Provide editorial guidance and practical mentoring to junior team members.
* Share content creation techniques, strategic communication practices and quality standards across the team.
* Support continuous improvement of editorial workflows, approval processes and content production methods.
Ideal Profile
* Bachelor\'s Degree in Marketing, Communications, Journalism or a related discipline.
* Strong professional experience in content creation, corporate communications, editorial strategy or content marketing.
* Demonstrated ability to develop content strategies aligned with business and organizational objectives.
* Experience producing executive-level reports, corporate communications and high-visibility written material.
* Strong writing, editing and storytelling capability across digital and print formats.
* Ability to transform technical or complex information into concise and audience-appropriate communication.
* Experience managing editorial calendars and multiple simultaneous content projects.
* Strong understanding of brand voice, messaging consistency and corporate communication standards.
* Practical experience using performance metrics to evaluate and improve content effectiveness.
* Ability to conduct research and identify emerging communication, audience and industry trends.
* Strong stakeholder management skills for working across multidisciplinary teams.
* Ability to provide constructive editorial guidance and mentor less experienced content professionals.
* Strong attention to detail with high standards for language, accuracy and presentation.
* Ability to meet demanding deadlines while maintaining content quality.
* Professional certification in content marketing, digital marketing or a related communications discipline is advantageous.
Skills Set
* Content strategy
* Corporate communications
* Content creation
* Executive communications
* Executive reporting
* Content marketing
* Digital content
* Print content
* Copywriting
* Editing
* Editorial planning
* Content calendars
* Brand communications
* Brand voice
* Corporate messaging
* Strategic communications
* Content performance analysis
* Audience engagement
* Content optimization
* Communication metrics
* Content research
* Industry trend analysis
* Stakeholder communication
* Cross-functional collaboration
* Editorial quality assurance
* Content governance
* Digital marketing
* Content distribution
* Content project management
* Storytelling
* Proofreading
* Content performance reporting
* Communication planning
* Team mentoring
* Editorial workflow improvement
Why Join Us
This role offers experienced content professionals the opportunity to shape high-visibility corporate communications within a large and strategically important organization. The position combines executive content, digital communication, brand management and performance analysis, creating exposure to complex initiatives and senior stakeholders. It provides a strong platform for professionals seeking deeper responsibility in content strategy, corporate storytelling and integrated communication while contributing to organizational reputation and audience engagement.
About the Company
ADNOC Group is a major diversified energy organization headquartered in Abu Dhabi with operations spanning the energy value chain. Its corporate communication activities support engagement with employees, leadership, partners and wider stakeholders through clear, consistent and strategically aligned content that reflects the organization\'s priorities, values and long-term direction.
