SEO Specialist | Digital Marketing | NAFFCO | Dubai, UAE Job Vacancy in UAE Dubai
Posted date [2025-03-09]
(ID: 33782)
 |
NAFFCO, founded in Dubai, UAE, aims to be the global leader in life safety solutions. We provide comprehensive, high-quality firefighting equipment, fire protection and alarm systems, emergency and security systems, and custom-built vehicles – including fire trucks, ambulances, and ARFF vehicles – all under one roof.
Our 15,000 employees, including over 2,000 engineers, operate in over 10 million square feet of manufacturing facilities, exporting to more than 100 countries. Our products are certified by UL, FM, BSI, LPCB, and Global Mark, adhering to ISO 9001, ISO 14001, and BS OHSAS 18001 standards. Driven by a \"passion to protect,\" our vision is to be the world\'s foremost provider of innovative solutions for safeguarding life, the environment, and property.... |
SEO Specialist | Digital Marketing | NAFFCO | Dubai, UAE
Job Overview
NAFFCO is seeking a results-driven SEO Specialist to optimize our websites for higher organic rankings and increased visibility. The ideal candidate will be an expert in on-page, off-page, and technical SEO, with a keen understanding of content marketing and the latest search engine algorithms. This role involves working closely with our marketing team to drive measurable improvements in search rankings, organic traffic, and conversions.
Job Location: Dubai, UAE
Job Industry: Digital Marketing
Job Function: SEO & Digital Strategy
Salary: Negotiable
Gender: Any
Key Responsibilities
- Develop and execute comprehensive SEO strategies to improve website rankings and organic traffic.
- Perform keyword research and implement targeted keywords across web pages and content.
- Optimize website content, meta tags, headlines, and images for search engines.
- Conduct on-page SEO audits and implement improvements.
- Analyze competitors’ strategies and identify opportunities for growth.
- Conduct technical SEO audits to resolve issues such as page speed, mobile responsiveness, and crawlability.
- Ensure proper implementation of structured data, canonical tags, and optimized URL structures.
- Work closely with web developers to implement SEO-related updates.
- Collaborate with content creators to develop SEO-friendly content.
- Monitor content performance and suggest improvements based on data insights.
- Plan and execute a strategic link-building campaign to improve domain authority.
- Track and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Provide regular reports on SEO performance, including organic traffic, rankings, and conversions.
- Stay up to date with search engine algorithm updates and SEO best practices.
Required Skills & Qualifications
- Proven experience as an SEO Specialist with a track record of successful SEO campaigns.
- Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
- Expertise in on-page, off-page, and technical SEO, including content optimization and link building.
- Understanding of HTML, CSS, and web development practices as they relate to SEO.
- Familiarity with content management systems (CMS), preferably WordPress.
- Strong analytical and problem-solving skills with the ability to interpret data and trends.
- Up-to-date knowledge of SEO trends, algorithm changes, and industry best practices.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications
- Knowledge of paid search (PPC) strategies and their integration with SEO.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with other digital marketing channels such as social media and email marketing.
- Certifications such as Google Analytics, Google Ads, or HubSpot.
About NAFFCO
NAFFCO was founded in Dubai, UAE, to become the world\'s leading producer and supplier of life safety solutions. Recognizing the importance of having easy access to multiple safety services, we specialize in offering complete solutions under one roof for all types of high-quality firefighting equipment, fire protection systems, fire alarms, addressable emergency systems, security systems, and custom-made vehicles such as fire trucks, ambulances, mobile hospitals, and airport rescue firefighting vehicles (ARFF).
With over 15,000 dedicated employees, including more than 2,000 engineers and 10 million square feet of manufacturing facilities, NAFFCO exports to over 100 countries worldwide. Our products are consistently certified by UL, FM, BSI, LPCB, and Global Mark, adhering to the latest international quality standards.
Driven by our \"passion to protect,\" our vision is to be the world’s number one provider of innovative solutions for protecting life, the environment, and property.
Job Overview
NAFFCO is seeking a results-driven SEO Specialist to optimize our websites for higher organic rankings and increased visibility. The ideal candidate will be an expert in on-page, off-page, and technical SEO, with a keen understanding of content marketing and the latest search engine algorithms. This role involves working closely with our marketing team to drive measurable improvements in search rankings, organic traffic, and conversions.
Job Location: Dubai, UAE
Job Industry: Digital Marketing
Job Function: SEO & Digital Strategy
Salary: Negotiable
Gender: Any
Key Responsibilities
- Develop and execute comprehensive SEO strategies to improve website rankings and organic traffic.
- Perform keyword research and implement targeted keywords across web pages and content.
- Optimize website content, meta tags, headlines, and images for search engines.
- Conduct on-page SEO audits and implement improvements.
- Analyze competitors’ strategies and identify opportunities for growth.
- Conduct technical SEO audits to resolve issues such as page speed, mobile responsiveness, and crawlability.
- Ensure proper implementation of structured data, canonical tags, and optimized URL structures.
- Work closely with web developers to implement SEO-related updates.
- Collaborate with content creators to develop SEO-friendly content.
- Monitor content performance and suggest improvements based on data insights.
- Plan and execute a strategic link-building campaign to improve domain authority.
- Track and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Provide regular reports on SEO performance, including organic traffic, rankings, and conversions.
- Stay up to date with search engine algorithm updates and SEO best practices.
Required Skills & Qualifications
- Proven experience as an SEO Specialist with a track record of successful SEO campaigns.
- Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
- Expertise in on-page, off-page, and technical SEO, including content optimization and link building.
- Understanding of HTML, CSS, and web development practices as they relate to SEO.
- Familiarity with content management systems (CMS), preferably WordPress.
- Strong analytical and problem-solving skills with the ability to interpret data and trends.
- Up-to-date knowledge of SEO trends, algorithm changes, and industry best practices.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications
- Knowledge of paid search (PPC) strategies and their integration with SEO.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with other digital marketing channels such as social media and email marketing.
- Certifications such as Google Analytics, Google Ads, or HubSpot.
About NAFFCO
NAFFCO was founded in Dubai, UAE, to become the world\'s leading producer and supplier of life safety solutions. Recognizing the importance of having easy access to multiple safety services, we specialize in offering complete solutions under one roof for all types of high-quality firefighting equipment, fire protection systems, fire alarms, addressable emergency systems, security systems, and custom-made vehicles such as fire trucks, ambulances, mobile hospitals, and airport rescue firefighting vehicles (ARFF).
With over 15,000 dedicated employees, including more than 2,000 engineers and 10 million square feet of manufacturing facilities, NAFFCO exports to over 100 countries worldwide. Our products are consistently certified by UL, FM, BSI, LPCB, and Global Mark, adhering to the latest international quality standards.
Driven by our \"passion to protect,\" our vision is to be the world’s number one provider of innovative solutions for protecting life, the environment, and property.
