Senior Corporate Communications Specialist, Brand and Content
Posted date [2026-07-27]
(ID: 48712)
Job Description and Requirements
Senior Corporate Communications Specialist, Brand and ContentJob Snapshot
Location: Dubai, UAE
Industry: Public Relations and Communications
Function: Public Relations
Experience: 7-10 Years
Job Type: Full-time
Position Overview
Al Ghurair is hiring a Senior Corporate Communications Specialist, Brand and Content in Dubai, UAE to safeguard brand consistency and elevate reputation across a diversified group within a Public Relations and Communications function spanning multiple business units. This opportunity suits a bilingual English-Arabic communicator with seven to ten years of experience who wants ownership of both strategy and hands on content creation, moving between governance work like quality control and approvals and the creative craft of writing narratives, toolkits and social content that make a sprawling organization feel like one Al Ghurair.
Job Details
Country: UAE
City: Dubai
Industry: Public Relations and Communications
Function: Public Relations
Salary: 15000-22000
Estimated salary range based on similar jobs in the
job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
Al Ghurair operates across a wide portfolio of businesses, and without a consistent voice tying them together, employees and external audiences can lose sight of the fact that they belong to one organization. This role exists to close that gap, acting as both the gatekeeper who reviews and approves every piece of content going out the door and the writer who shapes the announcements, campaigns and narratives that carry the group\'s reputation. The impact shows up in how clearly employees understand company direction and how credibly external audiences perceive the Al Ghurair name.
Key Responsibilities
- Implement a communications and marketing strategy aligned with Al Ghurair\'s business goals, then manage campaigns across the calendar year covering townhalls, awareness drives and new initiative launches
- Build toolkits, templates and guidance materials that let individual business units champion initiatives on their own
- Partner with department heads to craft narratives showcasing Al Ghurair\'s reach and legacy while keeping messaging relevant to employees in each business unit
- Coordinate campaigns across every business unit according to their specific communication needs, reinforcing a \"One Al Ghurair\" identity
- Write high impact internal and external communications including announcements, critical messages, newsletters and reports
- Create and schedule social media content across Al Ghurair channels, keeping messaging consistent and engagement timely
- Draft key narratives, storylines and talking points tied to strategic objectives
- Act as primary reviewer for all communications, checking accuracy, clarity, brand alignment and tone of voice before anything ships
- Approve content from agencies, business units and internal teams prior to publication, enforcing quality standards across written, visual and digital materials
- Ensure every communication meets regulatory requirements, cultural sensitivities and internal policy
Ideal Profile
This role suits someone with seven to ten years in corporate communications, marketing or brand management inside a large, diversified organization, who has actually held approval authority over content rather than only produced it. Bilingual fluency in English and Arabic is essential given the audience mix, as is comfort translating complex business detail into messaging that lands with employees at every level. A background juggling both strategic planning and hands on writing, rather than one or the other, will make the day to day workload feel natural.
Skills Set
Corporate communications strategy and campaign management
Bilingual English-Arabic writing and editing
Brand governance and quality control for written, visual and digital content
Social media content creation and scheduling
Stakeholder management across executives and business unit leaders
Project management for multi-channel communication rollouts
Toolkit and template development for decentralized teams
Crisis and critical message drafting
Why Join Us
Few communications roles offer this blend of creative ownership and governance authority in one seat, giving a specialist real influence over how a major diversified group presents itself internally and externally. The scope spans the full communications lifecycle, from strategic narrative down to final approval, offering meaningful visibility with senior leadership across multiple sectors.
About the Company
Al Ghurair is a diversified UAE business group whose communications function shapes brand perception across a wide portfolio of sectors, giving this role broad exposure to corporate storytelling at scale.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
Al Ghurair operates across a wide portfolio of businesses, and without a consistent voice tying them together, employees and external audiences can lose sight of the fact that they belong to one organization. This role exists to close that gap, acting as both the gatekeeper who reviews and approves every piece of content going out the door and the writer who shapes the announcements, campaigns and narratives that carry the group\'s reputation. The impact shows up in how clearly employees understand company direction and how credibly external audiences perceive the Al Ghurair name.
Key Responsibilities
- Implement a communications and marketing strategy aligned with Al Ghurair\'s business goals, then manage campaigns across the calendar year covering townhalls, awareness drives and new initiative launches
- Build toolkits, templates and guidance materials that let individual business units champion initiatives on their own
- Partner with department heads to craft narratives showcasing Al Ghurair\'s reach and legacy while keeping messaging relevant to employees in each business unit
- Coordinate campaigns across every business unit according to their specific communication needs, reinforcing a \"One Al Ghurair\" identity
- Write high impact internal and external communications including announcements, critical messages, newsletters and reports
- Create and schedule social media content across Al Ghurair channels, keeping messaging consistent and engagement timely
- Draft key narratives, storylines and talking points tied to strategic objectives
- Act as primary reviewer for all communications, checking accuracy, clarity, brand alignment and tone of voice before anything ships
- Approve content from agencies, business units and internal teams prior to publication, enforcing quality standards across written, visual and digital materials
- Ensure every communication meets regulatory requirements, cultural sensitivities and internal policy
Ideal Profile
This role suits someone with seven to ten years in corporate communications, marketing or brand management inside a large, diversified organization, who has actually held approval authority over content rather than only produced it. Bilingual fluency in English and Arabic is essential given the audience mix, as is comfort translating complex business detail into messaging that lands with employees at every level. A background juggling both strategic planning and hands on writing, rather than one or the other, will make the day to day workload feel natural.
Skills Set
Corporate communications strategy and campaign management
Bilingual English-Arabic writing and editing
Brand governance and quality control for written, visual and digital content
Social media content creation and scheduling
Stakeholder management across executives and business unit leaders
Project management for multi-channel communication rollouts
Toolkit and template development for decentralized teams
Crisis and critical message drafting
Why Join Us
Few communications roles offer this blend of creative ownership and governance authority in one seat, giving a specialist real influence over how a major diversified group presents itself internally and externally. The scope spans the full communications lifecycle, from strategic narrative down to final approval, offering meaningful visibility with senior leadership across multiple sectors.
About the Company
Al Ghurair is a diversified UAE business group whose communications function shapes brand perception across a wide portfolio of sectors, giving this role broad exposure to corporate storytelling at scale.
