Marketing Executive - Real Estate Lead Generation
Job Description and Requirements
Marketing Executive - Real Estate Lead GenerationJob Snapshot
Role: Marketing Executive - Real Estate Lead Generation
Location: Dubai, United Arab Emirates
Industry: Real Estate
Function: Marketing
Experience: Previous marketing, digital marketing, performance marketing, lead generation, or real estate marketing experience preferred
Job Type: Full-time
Position Overview
Marketing Executive - Real Estate Lead Generation in Dubai, United Arab Emirates is a Real Estate opportunity focused on generating qualified property leads, improving campaign performance, strengthening digital visibility, and supporting sales conversion. Azizi Developments is hiring a results-driven Marketing Executive for its real estate brokerage business to plan and execute performance marketing campaigns across Google, Meta, social media, property portals, and other digital channels.
The role combines paid advertising, lead-generation strategy, property marketing, social media coordination, campaign analytics, content support, and close collaboration with the sales team to improve lead quality, cost
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Real Estate
Function: Marketing
Salary: 9000-14000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The Marketing Executive supports the commercial growth of the brokerage division by converting marketing budgets into measurable buyer and investor enquiries. The position requires continuous coordination between marketing activity and sales feedback so campaigns are evaluated not only by clicks or impressions, but also by lead quality, conversion potential, and contribution to property sales.
In Dubai\'s highly competitive property market, the role must combine creative execution with disciplined performance analysis. Successful campaigns will strengthen project visibility, generate qualified leads for Property Consultants, and improve the efficiency of marketing investment across residential developments and property listings.
Key Responsibilities
* Plan and execute lead-generation campaigns for residential properties, project launches, and brokerage sales initiatives.
* Develop campaign activity specifically aimed at attracting qualified buyers, investors, and property prospects.
* Manage or support paid advertising campaigns across Google Ads, Meta Ads, social media platforms, property portals, and other relevant channels.
* Monitor campaign budgets, audience targeting, creative performance, and lead-generation results.
* Track cost per lead, conversion rates, enquiry volumes, lead quality, and other relevant performance indicators.
* Analyze campaign data and recommend practical optimizations to improve marketing ROI.
* Coordinate closely with the sales team to understand the quality and conversion potential of generated leads.
* Use sales feedback to refine targeting, messaging, audiences, campaign formats, and channel allocation.
* Maintain accurate lead-generation and campaign performance trackers.
* Prepare regular reports showing campaign expenditure, enquiries, conversions, lead quality, and performance trends.
* Identify underperforming campaigns quickly and recommend corrective actions.
* Test new audiences, messages, formats, and channels to improve lead-generation efficiency.
* Support retargeting campaigns aimed at prospects who have previously interacted with property advertisements or digital channels.
* Coordinate organic and paid social media activity across relevant platforms.
* Prepare and schedule content for property listings, new launches, campaigns, events, and corporate updates.
* Monitor social media engagement, enquiries, and campaign responses.
* Work with designers, photographers, videographers, agencies, and content creators to deliver marketing assets.
* Develop clear briefs for property campaign creatives, videos, reels, advertisements, and digital content.
* Ensure marketing materials accurately communicate property features, pricing information, locations, amenities, and approved sales messages.
* Support marketing for residential developments and individual property listings.
* Prepare or coordinate brochures, presentations, property advertisements, digital banners, and sales-support materials.
* Coordinate photography and videography requirements for listings and new development campaigns.
* Ensure property listings remain accurate, complete, current, and consistent across marketing channels.
* Support launch campaigns for new projects and newly released inventory.
* Assist with marketing activity for open houses, investor events, sales campaigns, exhibitions, and property activations.
* Work with Property Consultants and Sales Managers to understand target customer segments and current sales priorities.
* Ensure generated leads are captured correctly and distributed efficiently to appropriate sales personnel.
* Follow up with relevant teams where lead routing or campaign tracking issues could affect conversion.
* Coordinate with internal departments, property portals, agencies, media partners, and external marketing vendors.
* Maintain organized records of campaign plans, creative assets, performance reports, invoices, and marketing documentation.
* Track property portal performance and identify opportunities to improve listing visibility and enquiry generation.
* Monitor Dubai Real Estate marketing trends and competitor activity.
* Identify emerging advertising opportunities, digital platforms, and property marketing formats.
* Support brand consistency across all brokerage marketing materials and campaigns.
* Assist management with marketing presentations, campaign reviews, and performance updates.
* Maintain a proactive approach to campaign optimization in a fast-paced and target-driven brokerage environment.
Ideal Profile
* Bachelor\'s degree in Marketing, Business Administration, Communications, Media, or a related discipline.
* Previous experience in Marketing, digital marketing, performance marketing, lead generation, or Real Estate marketing is preferred.
* Understanding of the Dubai Real Estate market is advantageous.
* Practical knowledge of paid digital advertising and lead-generation campaigns.
* Familiarity with Google Ads and Meta Ads is highly valuable.
* Able to interpret campaign metrics, conversion data, lead quality, and cost-per-lead performance.
* Comfortable working closely with sales teams and adjusting campaigns based on sales feedback.
* Experience coordinating social media and digital content is advantageous.
* Familiarity with property portals and property advertising is preferred.
* Strong written and spoken English.
* Creative mindset combined with analytical and commercial awareness.
* Strong communication and organizational skills.
* Good working knowledge of Microsoft Office.
* Able to manage multiple campaigns, listings, deadlines, and internal requests simultaneously.
* Detail-oriented when reviewing property information, campaign data, and marketing materials.
* Proactive and results-driven with a strong focus on measurable outcomes.
* Comfortable working in a fast-paced brokerage environment where marketing activity is closely linked to sales targets.
Skills Set
* Marketing
* Real estate marketing
* Qualified lead generation
* Performance marketing
* Digital marketing
* Google Ads
* Meta Ads
* Paid social media
* Property marketing
* Property portals
* Lead generation campaigns
* Lead quality analysis
* Lead conversion
* Cost per lead
* Campaign optimization
* Marketing ROI
* Marketing analytics
* Conversion tracking
* Audience targeting
* Retargeting
* Social media marketing
* Content coordination
* Property listings
* Property advertisements
* Campaign reporting
* Marketing trackers
* Sales coordination
* Brokerage marketing
* Residential property marketing
* Project launch marketing
* Open house marketing
* Event marketing
* Digital advertising
* Creative briefing
* Brochure coordination
* Photography coordination
* Videography coordination
* Microsoft Office
* Competitor analysis
* Campaign performance analysis
Why Join Us
This position places the Marketing Executive directly at the intersection of digital marketing and property sales, providing clear visibility into how campaign decisions influence lead quality, sales conversations, and commercial results. The role offers practical exposure to Google and Meta advertising, property portals, content development, campaign analytics, project launches, and brokerage sales activity.
Azizi Developments\' expanding Real Estate portfolio and brokerage operations create strong opportunities for professionals who can combine creativity with measurable performance. The position provides a platform to deepen expertise in real estate lead generation, performance marketing, marketing analytics, and sales-focused campaign management while contributing to major property campaigns across Dubai.
About the Company
Azizi Developments is a Dubai-based private real estate developer with a growing portfolio of residential, commercial, hospitality, and destination developments across the United Arab Emirates. Alongside its development activities, the company continues to expand its brokerage and sales operations, supported by marketing, finance, legal, HR, and operational teams focused on growth, customer value, transparency, and long-term performance.



