Senior Manager Digital and Innovation – Al Futtaim Group – Dubai, UAE
Posted date [2026-01-08]
(ID: 40213)
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Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional family business houses headquartered in Dubai, United Arab Emirates. |
Senior Manager Digital and Innovation – Al Futtaim Group – Dubai, UAE
Position Overview
The Senior Manager Digital and Innovation role at Al Futtaim Group in Dubai focuses on leading digital strategy, innovation, and transformation initiatives across customer-facing platforms. This position plays a critical role in shaping best-in-class digital experiences across mobile, web, and emerging technologies, while ensuring strong alignment with brand identity, customer expectations, and regulatory requirements. The role supports business growth through customer-centric design, data-driven decision-making, and continuous digital optimisation.
Job Details
Country: UAE
City: Dubai
Industry: Real Estate
Function: Marketing Management
Salary: 30000–40000 AED per month (market estimated)Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities
Lead the end-to-end digital strategy and innovation roadmap aligned with business objectives and brand priorities.
Drive digital transformation initiatives across mobile applications, web platforms, and API-based services.
Identify and implement innovation opportunities including AI, personalisation, automation, and new digital engagement tools.
Promote a data-driven, test-and-learn culture to continuously improve performance through analytics and experimentation.
Oversee the optimisation and performance of digital platforms with a mobile-first and customer-centric approach.
Define, track, and report KPIs related to digital acquisition, engagement, conversion, and customer satisfaction.
Manage and govern relationships with digital, UX/UI, media, and technology agencies to ensure quality and consistency.
Act as the primary liaison with external partners, ensuring delivery standards, timelines, and innovation goals are met.
Collaborate with customer experience and service design teams to integrate customer insights and usability testing.
Work closely with marketing and brand teams to ensure consistent visual identity, tone, and messaging across all digital touchpoints.
Ensure digital journeys are seamless, intuitive, and frictionless across channels.
Maintain compliance with security, data protection, and regulatory standards across GCC markets.
Ideal Profile
Bachelor’s degree in Business, Marketing, Computer Science, or a related discipline.
Master’s degree is preferred.
Minimum of 8 years of experience in digital product management, digital transformation, or innovation roles.
Background in technology-driven sectors or large, diversified organisations.
Proven leadership experience in managing complex digital initiatives and cross-functional teams.
Skills Set
Strong strategic leadership and digital transformation expertise.
Advanced understanding of mobile-first design and omnichannel digital ecosystems.
Excellent agency and partner management capabilities.
Strong project management and platform optimisation skills.
Ability to translate customer insights into impactful digital solutions.
High analytical capability with a focus on data-driven decision-making.
Why Join Us
Be part of one of the region’s most diversified and respected business groups.
Lead high-impact digital and innovation initiatives that shape customer experiences at scale.
Work in a collaborative, forward-thinking environment that values innovation, integrity, and excellence.
Enjoy long-term career growth opportunities within a global organisation headquartered in Dubai.
About the Company
Al Futtaim Group is a leading privately held regional conglomerate headquartered in Dubai, operating across automotive, financial services, real estate, retail, and healthcare. With a presence in more than 20 countries and a workforce of over 35,000 people, the group partners with many of the world’s most admired brands. Al Futtaim Group Real Estate and Al Futtaim Malls develop and manage large-scale mixed-use destinations, retail-led malls, and community-focused developments across the Middle East, Africa, and Asia, delivering long-term value and exceptional customer experiences.
Position Overview
The Senior Manager Digital and Innovation role at Al Futtaim Group in Dubai focuses on leading digital strategy, innovation, and transformation initiatives across customer-facing platforms. This position plays a critical role in shaping best-in-class digital experiences across mobile, web, and emerging technologies, while ensuring strong alignment with brand identity, customer expectations, and regulatory requirements. The role supports business growth through customer-centric design, data-driven decision-making, and continuous digital optimisation.
Job Details
Country: UAE
City: Dubai
Industry: Real Estate
Function: Marketing Management
Salary: 30000–40000 AED per month (market estimated)Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities
Lead the end-to-end digital strategy and innovation roadmap aligned with business objectives and brand priorities.
Drive digital transformation initiatives across mobile applications, web platforms, and API-based services.
Identify and implement innovation opportunities including AI, personalisation, automation, and new digital engagement tools.
Promote a data-driven, test-and-learn culture to continuously improve performance through analytics and experimentation.
Oversee the optimisation and performance of digital platforms with a mobile-first and customer-centric approach.
Define, track, and report KPIs related to digital acquisition, engagement, conversion, and customer satisfaction.
Manage and govern relationships with digital, UX/UI, media, and technology agencies to ensure quality and consistency.
Act as the primary liaison with external partners, ensuring delivery standards, timelines, and innovation goals are met.
Collaborate with customer experience and service design teams to integrate customer insights and usability testing.
Work closely with marketing and brand teams to ensure consistent visual identity, tone, and messaging across all digital touchpoints.
Ensure digital journeys are seamless, intuitive, and frictionless across channels.
Maintain compliance with security, data protection, and regulatory standards across GCC markets.
Ideal Profile
Bachelor’s degree in Business, Marketing, Computer Science, or a related discipline.
Master’s degree is preferred.
Minimum of 8 years of experience in digital product management, digital transformation, or innovation roles.
Background in technology-driven sectors or large, diversified organisations.
Proven leadership experience in managing complex digital initiatives and cross-functional teams.
Skills Set
Strong strategic leadership and digital transformation expertise.
Advanced understanding of mobile-first design and omnichannel digital ecosystems.
Excellent agency and partner management capabilities.
Strong project management and platform optimisation skills.
Ability to translate customer insights into impactful digital solutions.
High analytical capability with a focus on data-driven decision-making.
Why Join Us
Be part of one of the region’s most diversified and respected business groups.
Lead high-impact digital and innovation initiatives that shape customer experiences at scale.
Work in a collaborative, forward-thinking environment that values innovation, integrity, and excellence.
Enjoy long-term career growth opportunities within a global organisation headquartered in Dubai.
About the Company
Al Futtaim Group is a leading privately held regional conglomerate headquartered in Dubai, operating across automotive, financial services, real estate, retail, and healthcare. With a presence in more than 20 countries and a workforce of over 35,000 people, the group partners with many of the world’s most admired brands. Al Futtaim Group Real Estate and Al Futtaim Malls develop and manage large-scale mixed-use destinations, retail-led malls, and community-focused developments across the Middle East, Africa, and Asia, delivering long-term value and exceptional customer experiences.
