CRM Executive - Lifecycle Marketing

engagement by turning CRM strategy into practical campaign actions, clear content briefs, automation tasks, testing plans, and performance improvements. The role is important for improving retention, increasing repeat purchases, supporting ecommerce growth, and ensuring every customer communication is accurate, relevant, brand-aligned, and delivered on schedule. Working closely with brand, ecommerce, creative, and design teams, the position connects campaign planning with flawless execution and measurable business results.

Key Responsibilities

* Support the execution of CRM strategies across lifecycle, retention, promotional, BAU, and automated customer journeys.
* Convert campaign objectives and strategic direction into execution-ready tasks, content briefs, creative requirements, and workflow instructions.
* Build, QA, schedule, and deploy CRM campaigns across email, push notifications, in-app messages, WhatsApp, and other digital engagement channels.
* Coordinate with creative and design teams to translate business briefs into clear asset requests, copy requirements, and delivery timelines.
* Maintain the CRM campaign calendar and keep updates aligned with brand priorities, ecommerce plans, trading moments, and promotional activities.
* Review campaign content for accuracy, personalization, segmentation, link checks, offer details, and adherence to brand guidelines.
* Follow CRM best practices for audience targeting, campaign setup, customer journey logic, message timing, testing, and deployment quality.
* Support A/B testing across BAU campaigns and automated lifecycle journeys to improve engagement, conversion, and revenue contribution.
* Monitor campaign performance and identify opportunities to improve sessions, orders, revenue, conversion rate, average order value, and customer retention.
* Prepare weekly and monthly CRM performance reports with practical observations, KPI summaries, and improvement recommendations.
* Provide operational feedback that helps refine CRM strategy, automation flows, customer segmentation, and campaign delivery processes.
* Work with internal teams to ensure CRM activities are launched on time and reflect accurate product, brand, pricing, and promotional information.
* Use campaign data to support continuous optimization across customer lifecycle touchpoints and digital marketing channels.

Ideal Profile

* Working knowledge of CRM platforms such as MoEngage, Braze, Salesforce, or similar customer engagement tools.
* Understanding of lifecycle marketing, CRM campaign execution, customer retention, segmentation, personalization, and automation workflows.
* Comfortable reviewing campaign data, preparing basic reports, and sharing performance observations with marketing and ecommerce teams.
* Able to manage multiple campaign tasks, deadlines, content updates, and stakeholder requests without losing attention to detail.
* Strong coordination skills with the ability to work with brand, ecommerce, design, creative, and digital teams.
* Good communication skills with a practical approach to turning briefs into clear campaign actions.
* Detail-focused mindset for QA checks, campaign links, audience logic, personalization fields, scheduling, and brand accuracy.
* Interest in CRM performance, ecommerce growth, customer lifecycle optimization, and data-driven marketing improvements.
* Ability to support revenue-focused CRM targets through accurate execution and continuous campaign optimization.

Skills Set

* CRM campaign execution
* Lifecycle marketing
* Customer retention
* Marketing automation
* MoEngage
* Braze
* Salesforce
* Email marketing
* Push notification campaigns
* In-app messaging
* WhatsApp campaigns
* Campaign QA
* A/B testing
* Customer segmentation
* Personalization
* CRM reporting
* Ecommerce marketing
* Campaign calendar management
* Revenue tracking
* Sessions analysis
* Orders analysis
* CVR reporting
* AOV reporting
* Creative briefing
* Brand guideline compliance
* Data-driven optimization

Why Join Us

This role offers a strong opportunity to grow within CRM, lifecycle marketing, and ecommerce-focused customer engagement in Dubai’s active Retail sector. The position gives exposure to campaign automation, multi-channel communication, performance reporting, revenue optimization, and customer retention projects. It is a suitable career step for a detail-oriented CRM professional who wants to build hands-on experience with modern engagement platforms while contributing directly to customer experience and commercial growth.

About the Company

GMG is a Dubai-based global well-being and retail group with operations across sport, everyday goods, health and beauty, properties, logistics, and ventures. The company works with leading international and homegrown brands to deliver strong customer experiences across physical and digital retail channels. With continued investment in ecommerce, CRM, customer engagement, and brand growth, GMG offers professionals a dynamic environment to support high-impact Retail marketing initiatives in Dubai, United Arab Emirates.