Digital Marketing Specialist – Performance Marketing & Brand Campaigns Job Vacancy in UAE Dubai
Posted date [2025-04-12]
(ID: 34267)
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In our quest to create ‘great moments for everyone, everyday’, Majid Al Futtaim has enabled happiness in the lives of people from around the world. Find out more about who we are. |
Digital Marketing Specialist – Performance Marketing & Brand Campaigns
Majid Al Futtaim Lifestyle is looking for a skilled Digital Marketing Specialist to support strategic marketing initiatives across assigned retail brands. Based in Dubai, this role focuses on executing performance-based digital campaigns, optimizing search and app marketing, and enhancing brand reach and visibility across multiple online channels.
Job Location: Dubai, United Arab Emirates
Industry: Retail
Function: Marketing
What Does a Digital Marketing Specialist Do?
The Digital Marketing Specialist plays a vital role in implementing cross-channel digital strategies to drive online and offline brand engagement. This includes campaign coordination, performance tracking, and working closely with media agencies, internal teams, and external vendors to support brand positioning and revenue growth.
What Are the Key Responsibilities?
- Coordinate and implement digital marketing initiatives in line with annual brand plans
- Lead SEM, app marketing, and affiliate campaigns in collaboration with external agencies
- Optimize performance across Google, App Stores, and affiliate networks
- Monitor marketing budgets and ensure optimal utilization across channels
- Analyze campaign results and prepare detailed performance reports for management
- Support in defining customer profiles, brand positioning, and audience targeting strategies
- Collect and interpret consumer insights to enhance marketing effectiveness
- Ensure cross-channel messaging is consistent and aligned with brand identity
- Collaborate with internal departments to support campaign execution and traffic generation
- Maintain adherence to brand standards and communication guidelines across all platforms
What Skills Are Needed for a Digital Marketing Role in Dubai?
Education:
- Bachelor’s degree in Marketing, Communications, or a related field
Experience:
- 3–5 years of experience in digital marketing, with a focus on SEM and app install campaigns
- Previous experience in the retail sector is preferred
Technical Skills:
- Strong knowledge of Google Ads, App Store Optimization (ASO), and affiliate marketing platforms
- Experience with performance analysis tools and campaign tracking
- Understanding of consumer behavior, audience segmentation, and media planning
Soft Skills:
- Strong analytical and problem-solving mindset
- Effective communication and coordination skills
- Detail-oriented with a creative approach to digital messaging
- Ability to manage cross-functional relationships and meet deadlines
What Benefits Come with This Position?
- Join one of the region’s most recognized lifestyle and retail leaders
- Work with iconic global brands in a fast-paced digital environment
- Enjoy a collaborative and growth-oriented workplace culture
- Be part of a company focused on customer experience, innovation, and creativity
- Competitive compensation and opportunities for professional advancement
About the company
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa, and Asia. With a mission to create great moments for everyone, every day, the Group has grown into a regional powerhouse in retail, entertainment, and shopping destination development.
Majid Al Futtaim operates 29 shopping malls, 7 hotels, and 4 mixed-use communities, employing over 43,000 people. With US$18 billion in assets and operations across 18 countries, the Group continues to lead in innovation, customer experience, and long-term sustainability.
Majid Al Futtaim Lifestyle is looking for a skilled Digital Marketing Specialist to support strategic marketing initiatives across assigned retail brands. Based in Dubai, this role focuses on executing performance-based digital campaigns, optimizing search and app marketing, and enhancing brand reach and visibility across multiple online channels.
Job Location: Dubai, United Arab Emirates
Industry: Retail
Function: Marketing
What Does a Digital Marketing Specialist Do?
The Digital Marketing Specialist plays a vital role in implementing cross-channel digital strategies to drive online and offline brand engagement. This includes campaign coordination, performance tracking, and working closely with media agencies, internal teams, and external vendors to support brand positioning and revenue growth.
What Are the Key Responsibilities?
- Coordinate and implement digital marketing initiatives in line with annual brand plans
- Lead SEM, app marketing, and affiliate campaigns in collaboration with external agencies
- Optimize performance across Google, App Stores, and affiliate networks
- Monitor marketing budgets and ensure optimal utilization across channels
- Analyze campaign results and prepare detailed performance reports for management
- Support in defining customer profiles, brand positioning, and audience targeting strategies
- Collect and interpret consumer insights to enhance marketing effectiveness
- Ensure cross-channel messaging is consistent and aligned with brand identity
- Collaborate with internal departments to support campaign execution and traffic generation
- Maintain adherence to brand standards and communication guidelines across all platforms
What Skills Are Needed for a Digital Marketing Role in Dubai?
Education:
- Bachelor’s degree in Marketing, Communications, or a related field
Experience:
- 3–5 years of experience in digital marketing, with a focus on SEM and app install campaigns
- Previous experience in the retail sector is preferred
Technical Skills:
- Strong knowledge of Google Ads, App Store Optimization (ASO), and affiliate marketing platforms
- Experience with performance analysis tools and campaign tracking
- Understanding of consumer behavior, audience segmentation, and media planning
Soft Skills:
- Strong analytical and problem-solving mindset
- Effective communication and coordination skills
- Detail-oriented with a creative approach to digital messaging
- Ability to manage cross-functional relationships and meet deadlines
What Benefits Come with This Position?
- Join one of the region’s most recognized lifestyle and retail leaders
- Work with iconic global brands in a fast-paced digital environment
- Enjoy a collaborative and growth-oriented workplace culture
- Be part of a company focused on customer experience, innovation, and creativity
- Competitive compensation and opportunities for professional advancement
About the company
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa, and Asia. With a mission to create great moments for everyone, every day, the Group has grown into a regional powerhouse in retail, entertainment, and shopping destination development.
Majid Al Futtaim operates 29 shopping malls, 7 hotels, and 4 mixed-use communities, employing over 43,000 people. With US$18 billion in assets and operations across 18 countries, the Group continues to lead in innovation, customer experience, and long-term sustainability.
