Create strong strategy including a road map of growth initiatives.
Analyze keywords and SEO/SEM techniques used by competitors and identify industry trends.
Develop content initiatives to maximize relevant organic growth.
Write/improve effective SEO content for blogs & websites.
Write and test powerful calls-to-action to convert visitors.
Develop/implement link and traffic building strategies.
Pursue partnerships with new/untapped digital platforms.
Keep updated on both white hat and grey hat SEO strategies to stay within search engine guidelines.
Manage budgets, develop digital marketing playbooks, and present key findings and best practices to team members.
Learn and be curious and stay on top of key trends and best practices in search engine algorithms, competitive landscape, and the industry to develop winning strategies.
Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of the mobile app.
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