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At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon over 300 years combined experience and expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is equal parts creative agency, consultancy, and technology powerhouse.... |
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:
VML is seeking an Associate Connections Director, Retail Media to be responsible for the strategy and planning of digital media for large consumer packaged goods clients. You will lead media plan development in a high-performance, multi-discipline environment. The Associate Director must possess the ability to provide client and agency recommendations, be fully versed in digital media touchpoints, and serve as a strategic media leader. This individual will be client-facing, guide the strategic role of paid media, and implement media tactics which result in client growth.
What you'll do:
Develop and maintains a comprehensive media strategy which defines how paid media will be applied to increase engagement, visibility and traffic across client initiatives
Oversee translation of client program objectives into strategic and tactical retail media recommendations
Develop media campaign ideas, content and promotions in coordination with account, strategy and creative teams
Defines key performance indicators and implements measurement, analytics, and reporting in coordination with analytics team
Key point of contact for media vendor relationships
Educates client and internal stakeholders on program performance
Oversees the centralization and analysis of all campaign results
Who you are:
Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing
Strong analytical skills with strong attention to detail; translates data into a compelling story
Able to present ideas in an easy to understand and creative style
Able to build relationships and collaborate effectively with clients, agency partners, other departments and teams to successfully deliver quality work
What you'll need:
7+ years of media experience working in an agency setting
Must have a strong level of understanding of digital media channels; preferably with CPG clients and retailers
Experience with retailer ecosystems, i.e. Walmart, Target Roundel, KPM required
Familiarity with Prisma and MediaOcean or equivalent software preferred
Understanding of new/emerging media developments
Experience managing junior team members
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:
VML is seeking an Associate Connections Director, Retail Media to be responsible for the strategy and planning of digital media for large consumer packaged goods clients. You will lead media plan development in a high-performance, multi-discipline environment. The Associate Director must possess the ability to provide client and agency recommendations, be fully versed in digital media touchpoints, and serve as a strategic media leader. This individual will be client-facing, guide the strategic role of paid media, and implement media tactics which result in client growth.
What you'll do:
Develop and maintains a comprehensive media strategy which defines how paid media will be applied to increase engagement, visibility and traffic across client initiatives
Oversee translation of client program objectives into strategic and tactical retail media recommendations
Develop media campaign ideas, content and promotions in coordination with account, strategy and creative teams
Defines key performance indicators and implements measurement, analytics, and reporting in coordination with analytics team
Key point of contact for media vendor relationships
Educates client and internal stakeholders on program performance
Oversees the centralization and analysis of all campaign results
Who you are:
Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing
Strong analytical skills with strong attention to detail; translates data into a compelling story
Able to present ideas in an easy to understand and creative style
Able to build relationships and collaborate effectively with clients, agency partners, other departments and teams to successfully deliver quality work
What you'll need:
7+ years of media experience working in an agency setting
Must have a strong level of understanding of digital media channels; preferably with CPG clients and retailers
Experience with retailer ecosystems, i.e. Walmart, Target Roundel, KPM required
Familiarity with Prisma and MediaOcean or equivalent software preferred
Understanding of new/emerging media developments
Experience managing junior team members
