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Performance Marketing Specialist – SEM, App Campaigns & Brand Growth Job Vacancy in UAE Dubai
Posted date [2025-04-12]
(ID: 34272)
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In our quest to create ‘great moments for everyone, everyday’, Majid Al Futtaim has enabled happiness in the lives of people from around the world. Find out more about who we are. |
Performance Marketing Specialist – SEM, App Campaigns & Brand Growth
Majid Al Futtaim Lifestyle is seeking a results-driven Performance Marketing Specialist to execute and optimize paid media strategies across digital platforms. Based in Dubai, this role will manage campaigns across search engines, app stores, and affiliate networks to drive brand visibility, customer acquisition, and revenue growth.
Job Location: Dubai, United Arab Emirates
Industry: Retail
Function: Marketing
What Does a Performance Marketing Specialist Do?
The Performance Marketing Specialist supports brand marketing efforts by managing SEM, app marketing, and affiliate campaigns. The role ensures performance-driven digital execution aligned with brand strategy, while tracking results and maximizing ROI.
What Are the Key Responsibilities?
- Manage the execution of SEM and Paid App marketing campaigns in line with brand goals
- Coordinate with media agencies to optimize campaign performance across Google, App Stores, and affiliate platforms
- Monitor campaign budgets and ensure efficient media spend allocation per brand
- Analyze consumer insights to understand customer behavior and enhance messaging relevance
- Prepare performance reports with actionable insights for the Marketing Manager and leadership
- Collaborate with cross-functional teams to deliver integrated marketing campaigns
- Maintain compliance with brand identity and Majid Al Futtaim’s communication guidelines
- Support customer profiling and segmentation to tailor campaign strategies
- Drive synergy across digital touchpoints to improve traffic and conversion
- Brief and manage the execution of marketing initiatives from planning through delivery
What Skills Are Needed for a Performance Marketing Role in Dubai?
Education:
- Bachelor’s degree in Marketing, Communications, or a related field
Experience:
- 3–5 years of digital marketing experience with a focus on performance-based media
- Experience in retail marketing and app install campaigns is strongly preferred
Skills:
- Proficiency in Google Ads, App Store Optimization (ASO), and affiliate networks
- Strong analytical skills for campaign performance evaluation
- Experience with media planning and agency coordination
- Knowledge of customer acquisition funnels and conversion rate optimization
- Effective communication and project coordination abilities
What Benefits Come with This Position?
- Work with iconic lifestyle brands under one of the region’s top retail groups
- Be part of a digital-first marketing team focused on innovation and results
- Enjoy a collaborative and energetic workplace culture
- Access to regional campaigns and exposure across digital platforms
- Competitive compensation and growth opportunities within Majid Al Futtaim
About the company
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa, and Asia. With a strong focus on innovation and customer experience, the Group has expanded across 18 countries, employing over 43,000 people and serving more than 600 million customers annually.
Majid Al Futtaim owns and operates 29 shopping malls, 7 hotels, and 4 mixed-use communities. With assets exceeding US$18 billion, the Group continues to lead the region in retail, leisure, and lifestyle, delivering great moments for everyone, every day.
Majid Al Futtaim Lifestyle is seeking a results-driven Performance Marketing Specialist to execute and optimize paid media strategies across digital platforms. Based in Dubai, this role will manage campaigns across search engines, app stores, and affiliate networks to drive brand visibility, customer acquisition, and revenue growth.
Job Location: Dubai, United Arab Emirates
Industry: Retail
Function: Marketing
What Does a Performance Marketing Specialist Do?
The Performance Marketing Specialist supports brand marketing efforts by managing SEM, app marketing, and affiliate campaigns. The role ensures performance-driven digital execution aligned with brand strategy, while tracking results and maximizing ROI.
What Are the Key Responsibilities?
- Manage the execution of SEM and Paid App marketing campaigns in line with brand goals
- Coordinate with media agencies to optimize campaign performance across Google, App Stores, and affiliate platforms
- Monitor campaign budgets and ensure efficient media spend allocation per brand
- Analyze consumer insights to understand customer behavior and enhance messaging relevance
- Prepare performance reports with actionable insights for the Marketing Manager and leadership
- Collaborate with cross-functional teams to deliver integrated marketing campaigns
- Maintain compliance with brand identity and Majid Al Futtaim’s communication guidelines
- Support customer profiling and segmentation to tailor campaign strategies
- Drive synergy across digital touchpoints to improve traffic and conversion
- Brief and manage the execution of marketing initiatives from planning through delivery
What Skills Are Needed for a Performance Marketing Role in Dubai?
Education:
- Bachelor’s degree in Marketing, Communications, or a related field
Experience:
- 3–5 years of digital marketing experience with a focus on performance-based media
- Experience in retail marketing and app install campaigns is strongly preferred
Skills:
- Proficiency in Google Ads, App Store Optimization (ASO), and affiliate networks
- Strong analytical skills for campaign performance evaluation
- Experience with media planning and agency coordination
- Knowledge of customer acquisition funnels and conversion rate optimization
- Effective communication and project coordination abilities
What Benefits Come with This Position?
- Work with iconic lifestyle brands under one of the region’s top retail groups
- Be part of a digital-first marketing team focused on innovation and results
- Enjoy a collaborative and energetic workplace culture
- Access to regional campaigns and exposure across digital platforms
- Competitive compensation and growth opportunities within Majid Al Futtaim
About the company
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa, and Asia. With a strong focus on innovation and customer experience, the Group has expanded across 18 countries, employing over 43,000 people and serving more than 600 million customers annually.
Majid Al Futtaim owns and operates 29 shopping malls, 7 hotels, and 4 mixed-use communities. With assets exceeding US$18 billion, the Group continues to lead the region in retail, leisure, and lifestyle, delivering great moments for everyone, every day.
