Regional Sales and Range Leader - Retail Operations
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional family business houses headquartered in Dubai, United Arab Emirates. |
Job Snapshot
Role: Regional Sales and Range Leader - Retail Operations
Location: Dubai, UAE
Industry: Retail
Function: Sales Management
Experience: 5+ years
Job Type: Full-time
Position Overview
Regional Sales and Range Leader - Retail Operations jobs in Dubai, UAE within the Retail industry offer a strong leadership hiring opportunity for experienced professionals in sales strategy, product range optimization, and commercial retail planning. Al-Futtaim IKEA is hiring senior retail leaders to drive sales growth, improve gross margins, and ensure strong product availability while aligning regional business goals with customer needs and market trends.
Job Details
Country: UAE
City: Dubai
Industry: Retail
Function: Sales Management
Salary: 18000-25000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The Regional Sales and Range Leader is responsible for shaping commercial success across multiple stores by managing product assortment, pricing strategies, and sales planning. This role directly impacts profitability, customer satisfaction, and long-term retail performance by ensuring the right products are available at the right time while supporting store leadership and operational excellence.
Key Responsibilities
* Develop and implement regional Sales and Range action plans aligned with store and country business plans
* Support shopkeepers across stores through regular communication, coaching, and operational guidance
* Select products for all marketing activities in coordination with Logistics and commercial teams
* Ensure product availability across campaigns and the commercial calendar
* Produce buying guides for complex product ranges and support store sales execution
* Coordinate all range-related matters between stores, retail management, and IKEA distributors
* Set product pricing with store sales managers according to IKEA concept guidelines
* Prepare sales budgets and monitor gross margin performance across the business area
* Conduct market analysis on home furnishing trends, competitors, and customer preferences
* Promote alternative products when top-selling items are unavailable
* Perform range administration in sales IT systems and maintain product data accuracy
* Coordinate with PR and catalogue production teams for supplier registration and marketing inputs
* Support competitor analysis and recommend commercial actions for better market positioning
* Develop and coach sales teams while identifying future leadership talent
Ideal Profile
* University degree required
* Minimum 5+ years of retail experience with strong exposure to sales and commercial operations
* Previous IKEA shopkeeper experience across one or more business areas preferred
* Strong strategic, analytical, and tactical decision-making abilities
* Genuine interest in home furnishings, customer behavior, and retail trends
* Excellent mathematical skills for pricing and gross margin calculations
* Strong communication and interpersonal leadership skills
* Computer literate with strong relationship-building capability
Skills Set
* Retail sales strategy and leadership
* Product range planning and optimization
* Pricing and gross margin management
* Store commercial operations
* Market analysis and competitor benchmarking
* Team coaching and leadership development
* Supplier coordination and catalogue planning
* Sales IT systems and range administration
Why Join Us
* Leadership role within one of the region’s most respected retail brands
* Opportunity to shape regional sales performance and product strategy
* Strong career growth within IKEA and Al-Futtaim Retail operations
* Exposure to international retail standards and commercial planning
* Dynamic workplace focused on innovation and customer experience
* Long-term career stability with a trusted UAE employer
About the Company
Al-Futtaim IKEA is part of Al-Futtaim Retail, one of the region’s leading retail groups delivering world-class shopping experiences across the Middle East. Through its partnership with IKEA, the business combines global retail excellence with strong local market expertise, creating innovative home furnishing solutions and rewarding career opportunities across Dubai and the wider region.



