Regional Sales and Range Leader
Posted date [2026-05-20]
(ID: 45459)
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Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional family business houses headquartered in Dubai, United Arab Emirates. |
Job Description and Requirements
Regional Sales and Range LeaderJob Snapshot
Role: Regional Sales and Range Leader
Location: Dubai, United Arab Emirates
Industry: Retail
Function: Sales Management
Experience: 5+ years
Job Type: Full-time
Position Overview
Regional Sales and Range Leader in Dubai, United Arab Emirates is a full-time opportunity in the Retail industry for an experienced commercial retail professional with strong knowledge of sales planning, product range management, pricing, gross margin control, store support, and home furnishing market trends. The role supports IKEA retail operations by driving sales performance, optimizing product availability, coordinating range priorities, and helping stores deliver a stronger customer offer across multiple business areas.
This position is ideal for a retail leader who understands how to connect customer needs, market insights, product selection, store execution, and profitability into a practical sales and range strategy.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Retail
Function: Sales Management
Salary: 22000-35000
Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Context
The Regional Sales and Range Leader will act as a key link between stores, central retail management, logistics, marketing, sales teams, and the IKEA distributor. The role helps ensure the right products are selected, priced, available, communicated, and supported through the commercial calendar. By guiding shopkeepers, monitoring market changes, and improving range execution, the position contributes to stronger sales, healthier margins, better customer choice, and long-term business growth.
Key Responsibilities
* Contribute to the development and execution of IKEA sales and range action plans based on store and country business priorities.
* Stay in regular contact with store shopkeepers to provide commercial support, range guidance, and performance follow-up.
* Select products for marketing activities and ensure product availability in close coordination with the logistics team.
* Prepare buying guides for complex product series to support store teams and improve customer understanding.
* Coordinate range-related matters between stores, central retail management, and the IKEA distributor.
* Set prices for IKEA range products in cooperation with store sales managers and in line with IKEA concept documentation.
* Prepare sales budgets for assigned IKEA range areas and monitor performance against targets.
* Maintain strong knowledge of the local home furnishing market, customer behavior, competitors, and product trends.
* Promote suitable alternative products when best-selling products are unavailable and ensure clear communication to stores.
* Ensure IKEA systems, methods, and concept documentation are correctly implemented across stores.
* Drive the annual sales and range plan for assigned business areas while supporting shopkeepers as a matrix manager.
* Source relevant local ranges periodically and manage local supplier coordination in line with Iway code of conduct.
* Support sales methods that help achieve IKEA positioning objectives and maximize long-term profitability.
* Complete range administration in the sales IT system for assigned business area products.
* Coordinate with PR and communication teams to ensure supplier and country-of-origin requirements are registered correctly.
* Monitor range availability and take action to achieve agreed stock and sales goals.
* Coordinate with catalogue production and marketing teams on pricing inputs, commercial priorities, and product placement.
* Support shopkeepers with competitor analysis and practical actions to improve store performance.
* Coach, support, and develop sales teams so co-workers understand the IKEA concept and their role in business results.
* Work closely with sales management to identify future shopkeeper talent and potential successors.
Ideal Profile
The ideal candidate should have strong retail experience, commercial planning ability, and practical understanding of IKEA store operations or home furnishing retail. The role requires someone who can analyze sales data, guide store teams, manage range priorities, and make customer-focused decisions that improve both sales and gross margin.
* University degree is required.
* Minimum 5+ years of retail experience.
* Experience as an IKEA shopkeeper across one or more business areas is preferred.
* Strong understanding of sales planning, range management, pricing, product availability, and gross margin calculations.
* Genuine interest in home furnishings, customer behavior, and local retail market trends.
* Strong analytical, mathematical, and tactical planning skills.
* Excellent communication and interpersonal skills.
* Computer literacy with the ability to work confidently with sales and range systems.
* Ability to build strong working relationships with store, logistics, marketing, and central retail teams.
* Team-oriented approach with commitment to diversity, inclusion, coaching, and co-worker development.
Skills Set
* Retail sales management
* Product range planning
* Sales budgeting
* Gross margin analysis
* IKEA range management
* Home furnishing market knowledge
* Pricing coordination
* Commercial calendar planning
* Store support
* Shopkeeper coaching
* Competitor analysis
* Product availability monitoring
* Local supplier coordination
* Sales IT systems
* Catalogue input coordination
* Team development
* Internal communication
* Retail performance improvement
Why Join Us
This role offers a strong opportunity to influence sales, range performance, product choice, and store execution across a major retail brand in Dubai. The position provides exposure to strategic commercial planning, local market analysis, product range decisions, store team development, and cross-functional retail leadership. It is a valuable career step for retail professionals who want to shape customer experience and business growth in the home furnishing sector.
About the Company
Al-Futtaim Retail is part of Al-Futtaim Group, a diversified business headquartered in Dubai, United Arab Emirates. Through its retail operations and international brand partnerships, the group delivers customer-focused shopping experiences across home furnishing, lifestyle, automotive, healthcare, real estate, and consumer sectors, with a strong focus on service quality, commercial growth, innovation, and long-term career development.
